Betty Sutton for OHIO.


Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Betty Sutton for OHIO.

  1. 1.                                      
  2. 2.                     BETTY SUTTON for OHIO BUILDING A BETTER OHIOAllison Green ★ Aviv Halpern ★ Evan Currie ★ John Stefos ★ Miriam Diemer ★ Vitali Shkliarou    
  3. 3. TABLE of CONTENTSExecutive Summary 4Political Environment 6Strategic Assumptions 9Candidate Research 13Opposition Research 17Polling 32Campaign Structure 37Messaging 43Targeting 53Field 69Communications 81Finance 95Budget 108Scheduling 112Appendix 117   3  
  4. 4. Executive Summary 1C ongresswoman   Betty   Sutton   (D   -­‐   Ohio)   is   running   for   reelection   to   the   U.S.     House  of  Representatives  in  2012.    As  a  result  of  the  2010  Census  Ohio’s  con-­‐gressional   districts   were   reapportioned.     Congresswoman   Sutton   currently   serves   the  13th   Congressional   District   of   Ohio,   but   in   2012   she   will   be   running   in   the   new   16th  Congressional  District  against  incumbent  Congressman  Jim  Renacci  (R  -­‐  Ohio).      Though  the  new  16th  Congressional  District  includes  pieces  of  both  the  old  13th  and  old  16th,  the  district  lines  exclude  Congresswoman  Sutton’s  base  in  Akron,  Summit  County,  and  Lorain  County.    The  new  16th  Congressional  District  maintains  all  of  Congressman  Renacci’s   supporters   in   Wayne   County   and   Medina   County.     It   also   maintains  Wadsworth,  where  Congressman  Renacci  was  Mayor  prior  to  serving  in  Congress.  The  race  is  considered  a  toss-­‐up  by  The  Cook  Political  Report.    The  voting  history,  geo-­‐graphic  lines,  and  economic  indicators  of  Ohio’s  16th  Congressional  District  signify  that  Betty  will  need  to  outrun  expected  Democratic  performance.        The  goal  of  this  plan  is  to  outline  the  path  to  victory  for  Betty  Sutton.    Our  targeting  indi-­‐cates  an  expected  election  turnout  of  352,402  voters.    Our  vote  goal  is  183,249  voters,  and   we   expect   a   persuasion   universe   of   87,936   voters.     The   major   geographic   GOTV   tar-­‐get   will   be   Cuyahoga   County   and   our   major   geographic   persuasion   target   is   Medina  County.    We  will  work  to  introduce  Betty  to  voters  in  Portage  County  and  will  mitigate     4  
  5. 5. loss   as   much   as   possible   in   Wayne   and   Stark   Counties,   which   are   areas   of   strong   Repub-­‐lican  support.      Our  message  for  voters  is  that  Betty  has  a  record  of  voting  to  “Build  a  Better  Ohio.”  We  will  emphasize  her  votes  that  promoted  job  growth,  worked  towards  economic  stability,  and   provided   for   those   in   need.     We   will   contrast   that   record   to   that   of   Jim   Renacci   who  supports  the  “Ryan-­‐Renacci  budget  plan,”  which  will  cost  American  jobs  and  leave  elder-­‐ly  Americans  without  sufficient  healthcare.      We  will  use  coalitions  of  supporters  in  Unions  and  Women’s  organizations  to  assist  with  fundraising   and   field   efforts.     The   campaign   will   purchase   online,   television   and   radio  media  and  send  multiple  direct  mail  pieces  with  the  aim  of  reaching  targeted  base  and  undecided  voters.    Specific  micro-­‐targets  will  be  determined  as  the  campaign  progresses  after  polling  and  ID  calls.      This  plan  will  also  outline  the  organization  of  the  Sutton  campaign,  the  current  political  environment,   research   on   both   Betty   Sutton   and   Jim   Renacci,   the   targeting   universe,  communication  strategies,  and  the  campaign  calendar.     5  
  6. 6. Political Environment 2O hio  will  once  again  be  a  battleground  state  in  the  2012  presidential  election.     In   2000,   George   W.    Bush   carried   the   state   by   only   3   percentage   points   and   by  only  2  points  in  his  2004  reelection  campaign.      In  2008,  Barack  Obama  won  the  state  by  4  points  over  John  McCain.      Ohio  is  clearly  a  swing  state  that  is  typically  won  by  just  a  few  percentage  points,  and  the  result  in  the  2012  presidential  race  will  be  similar.      Be-­‐cause  of  this,  both  the  Romney  and  Obama  campaigns  will  be  very  active  in  Ohio,  a  factor  which  will  greatly  affect  down  ballot  races.  Betty  Sutton’s  record  makes  it  difficult  for  her  to  run  away  from  President  Obama,  and  her  opponents  will  gladly  try  to  tie  her  to  his  record.      In  some  parts  of  the  district,  Betty  can  run  closer  to  the  President,  but   the  overall  message  will  have  to  center  on  what  she  has   done   for   Ohio.     However,   as   of   the   writing   of   this   plan   (May   2012),   the   Real   Clear  Politics   polling   average   has   Obama   at   47   percent,   up   by   4.6   points   over   Romney.     Im-­‐proving  popularity  of  the  President  will  be  a  benefit  for  Sutton.    However,  given  Ohio’s  history,  we  can  expect  that  President  Obama  will  continue  to  poll  very  close  to  Romney  statewide  over  the  coming  months.        Romney’s  choice  for  his  Vice  Presidential  nominee  could  also  have  an  impact  on  the  Sut-­‐ton   race.       Republican   Ohio   Senator   Rob   Portman   has   been   mentioned   as   a   potential  running  mate  for  Romney.      In  a  May  2012  Public  Policy  Polling  survey,  Portman’s  ap-­‐proval  was  low  with  31  percent  approving  and  33  percent  disapproving.      A  full  36  per-­‐cent  surveyed  had  no  opinion  on  his  job  performance  which  means  that  there  are  poten-­‐   6  
  7. 7. tial   voters  to  win  over.     The   same   poll  tested  how  it  would  affect  the  Republican  ticket   if  Portman   were   selected,   and   found   that   he   helped   narrow   Romney’s   gap   in   Ohio.       If  Portman  is  selected  for  the  ticket,  we  should  expect  that  this  will  pull  media  and  voter  attention  away  from  our  race  to  the  presidential  race.      It  could  also  end  up  driving  Re-­‐publican   turnout  in  the  state,  which  could  end  up  creating  more  down  ballot  votes  for  Republican   candidates.       The   Sutton   campaign   needs   to   be   prepared   to   address   these  potential  effects  if  Portman  is  selected.  Democratic  incumbent  Sherrod  Brown’s  Senate  race  will  also  impact  down  ballot  races.      Brown  is  being  challenged  by  State  Treasurer  Josh  Mandel,  who  is  less  well  known  and  is  trailing  in  recent  public  polling.      However,  Brown’s  approval  rating  has  hovered  in  the  low   40s,   a   sign   that   his   reelection   could   be   tough   race.       With   Republicans   looking   for  every  opportunity  to  take  control  of  the  Senate,  Brown  will  be  a  target.  On   the   positive   side,   the   Obama   and   Brown   campaigns   will   be   registering   voters   and  driving   turnout,   which   will   benefit   down   ticket   races   like   the   16th   Congressional   Dis-­‐trict.     But   those   campaigns   will   also   be   a   drain   on   resources   for   the   Sutton   campaign.        As   higher   profile   races,   the   Obama   and   Brown   campaigns   will   pull   resources   such   as  volunteers  and  support  from  affiliated  groups  like  labor  unions.    The  cost  of  media  re-­‐sources  will  be  affected  by  the  increased  demand  for  advertising  slots  caused  by  up  tick-­‐et  races.      Within  state  government,  Republican  Governor  John  Kasich’s  approval  rating  is  around  44  percent  as  of  March  2012,  and  has  been  rising  from  lows  in  the  30s.    Low  approval  ratings   are   largely   the   result   of   the   Scott   Walker/Wisconsin-­‐style   policies   his   admin-­‐istration  has  pursued.      The  most  well  known  of  these  policies  was  an  effort  to  restrict  collective  bargaining  by  public  sector  unions,  which  was  overwhelmingly  defeated  with     7  
  8. 8. more  than  60  percent  voting  “no”  on  the  ballot  issue  in  2011.      Betty  Sutton’s  record  with  labor   and   the   massive   organization   effort   undertaken   by   Ohio   labor   organizations   to  defeat  the  ballot  measure  will  be  important  assets  in  her  reelection  campaign.  The   political   environment   within   the   16th   Congressional   District   is   very   similar   to   the  environment   of   the   entire   state.    Ohio   lost   two   seats   after   reapportionment   in   2010,   and  the   Republican-­‐controlled   state   legislature   collapsed   two   Democratic-­‐held   seats   when  they   drew   the   new   districts.     As   a   result,   two   Democratic   Ohio   Representatives   ran  against  each  other  in  a  primary,  and  incumbent  Betty  Sutton  is  now  facing  fellow  incum-­‐bent,  Republican  Jim  Renacci.    Like  the  state  as  a  whole,  many  of  northeast  Ohio’s  con-­‐gressional  districts  are  swing  seats  that  regularly  switch  between  both  parties.      Howev-­‐er,   during   redistricting,   the   new   16th   district   appears   to   have   been   drawn   to   lean   Re-­‐publican.    Many  of  the  major  cities  that  were  in  Betty’s  former  13th  district  have  been  cut  out,  leaving  a  more  suburban  district.      As  a  result,  Betty  Sutton  will  face  a  tough  and  likely  very  close  race  to  defeat  Renacci.  Though   it   will   be   a   close   race,   there   is   still   a   clear   roadmap   to   victory   for   the   Sutton  Campaign.    The  following  strategic  assumptions  set  the  framework  for  the  campaign  and  help  to  establish  the  context  for  the  race.               8  
  9. 9. Strategic Assumptions 3O hio  will  be  a  battleground  state  for  the  Presidential  Election.    Because  of  this,   we   know   that   media   time   will   be   expensive   and   difficult   to   get.     We   know   this  will  drive  turn-­‐out  and  we  can  expect  votes  cast  to  be  closer  in  number  to  2008  rather  than   2010.     We   also   assume   that   both   Parties   will   likely   begin   organizing   coordinated  campaigning  in  Ohio.         o Based  on  recent  polls  in  OH,  we  know  that  Obama  is  running  a  close  race  to  Rom-­‐ ney.     Obama   has   a   slight   lead.     We   expect   this   trend   to   continue   and   to   benefit   Betty  Sutton  as  she  uses  Obama’s  popularity  to  her  advantage.         We   expect   the   Senate   race   in   Ohio   to   be   very   competitive.     We   will   expect   to   coordi-­‐ nate  with  Senator  Brown  during  the  campaign;  we  also  expect  that  this  race  and  the   Presidential  race  will  affect  our  campaign  by  way  of  driving  turn  out.     o We  recognize  there  could  be  some  negative  effects  of  the  Senate  race  on  our  cam-­‐ paign  as  well,  including  fewer  volunteers  in  some  areas  as  they  may  be  dedicated   to  one  of  the  other  Democratic  campaigns.     o In  spite  of  the  other  campaigns  operating  in  the  same  area,  donations  to  the  Betty   Sutton  campaign  have,  so  far,  been  in  excess  of  what  was  raised  in  either  2010  or     9  
  10. 10. 2008.    Because  of  the  importance  of  this  house  race  for  both  Democrats  and  Re-­‐ publicans,  we  expect  this  trend  to  continue.         Rob   Portman   is   on   the   short   list   for   Vice   President.     This   could   affect   the   election   by   increasing  turnout  for  the  Republican  Candidate.         We  assume  that  our  opponent  will  attempt  to  demonize  us  by  tying  us  to  a  “failed   administration”,  an  “economy  in  shambles”,  and  a  health  care  plan  that  will  “bank-­‐ rupt”  the  nation  and  strip  money  from  Medicare.     We   know   that   the   district   was   apportioned   to   be   a   Republican   leaning   district.     Though   party   registration   isn’t   required   for   primary   voting   in   Ohio,   this   lean   can   be   studied   through   historical   voter   performance   numbers.     Based   on   voter   histories   and  the  redistricting  lines,  we  assume  that  if  we  turn  out  only  “Democratic”  voters,   we  will  lose  this  election.     We  know  that  the  new  district  contains  large  portions  of  Renacci’s  old  congressional   district  including  all  of  Wayne  county  as  well  as  the  town  of  Wadsworth  in  Medina   county  where  he  was  Mayor.         Wayne  county  had  a  DPI  of  ~40%  in  2008,  and  ~30%  in  2010.    We  expect,  due  to   Renacci’s  ties  to  the  county,  that  we  can  expect  a  DPI  closer  to  2010.    Because  of  this,   we  will  not  spend  a  large  portion  of  time  or  resources  on  this  county.         10  
  11. 11.   Portage   county   has   never   voted   for   Sutton   or   Renacci.     Both   name   IDs   will   be   low   in   this   area.     It   will   be   more   important   here   than   anywhere   that   we   define   ourselves   before  Renacci  has  a  chance  to  define  us.         Medina   county   will   be   our   second   largest   voting   block   of   expected   voters   within   the   district.    Medina  is  also  the  only  county  that  has  voted  for  both  Sutton  and  Renacci   (Sutton  in  the  North,  Renacci  in  the  South).    We  believe  this  will  be  our  best  oppor-­‐ tunity   to   compare   ourselves   to   Renacci.     We   will   target   this   county   for   persuasion   votes.         Though  CD16  does  include  portions  of  Cuyahoga  county,  it  does  not  include  any  part   of   the   city   of   Cleveland.     We   adjusted   DPI   to   reflect   performance   in   the   precincts   in-­‐ cluded  in  CD16.    We  expect  to  find  voters  who  commute  into  the  city  for  work,  but   live  in  the  suburbs.    This  will  include  moms,  families,  people  with  slightly  larger  in-­‐ comes,  and  less  racial  diversity  than  the  county  numbers  as  a  whole.    We  still  expect,   based   on   these   numbers,   that   this   will   be   our   largest   “base”   vote,   our   most   progres-­‐ sive   voters,   and   the   most   important   area   to   coordinate   our   campaign   with   the   Party   and  with  the  President.         Job,   Healthcare,   and   the   Economy   will   be   major   themes   in   both   our   campaign   and   Recacci’s.           11  
  12. 12.  We  expect  that  the  unemployment  rate  will  hover  around  the  current  7.5%  for  Ohio   through  the  remainder  of  the  campaign.         We   can   assume   that   there   will   be   large   amounts   of   outside   spending   in   this   race,   on   both  sides.  We  expect  that  both  candidates  in  this  race  will  spend  about  $3  million  in  their  campaigns  for  this  seat.   12  
  13. 13. Candidate Research 4Betty  Sutton  Bio/Background   B orn   and   raised   in   Barberton,   Sum-­‐ mit  County,  Ohio   Birth  Date  July  31,  1963   The  youngest  of  six  children     Her  mother  was  a  clerk  for  the  local  library   and   her   father,   a   veteran   of   World   War   II,   worked  at  the  local  boilermaker  factory.       Attended  public  schools  in  Barberton   Graduated  from  Kent  State  University  in  1985  having  majored  in  Political  Science   Received  her  J.D.    from  University  of  Akron  in  1990   Worked   as   a   labor   lawyer   and   held   a   private   practice   before   she   moved   into   her   po-­‐ litical  career  at  Attorney,  Faulkner,  Muskovitz  and  Phillips,  LLP   Married  to  Doug  Corwon   Religion:  Methodist         13  
  14. 14. Political  Experience    Barberton  Ohio  City  Council  1991-­‐1992    Member  of  the  Ohio  House  of  Representatives  1993-­‐2001    Member  of  the  House  of  Representatives  (2006-­‐present)  Congressional  Committees    Member,  House  Armed  Services  Committee    Member,  House  Natural  Resources  Committee    Member,  Congressional  Task  Force  on  Seniors    Vice-­‐Chair,  Congressional  Automotive  Caucus    Member,  Congressional  Career  and  Technical  Education  Caucus    Member,  Congressional  Labor  and  Working  Families  Caucus    Member,  Congressional  Task  Force  on  Competitiveness    Co-­‐Chair,  Congressional  Task  Force  on  Job  Creation    Member,  Friends  of  Job  Corps  Congressional  Caucus  **For  full  list  of  Caucuses  and  Committees  please  refer  to  Appendix  A    Awards    Distinguished  Service  Award,  Ohio  Automobile  Dealers  Association  (2010)    Automotive  News  All-­‐Star  (2010)    Fighting  Freshman  Award  from  the  U.S.    Business  and  Industry  Council    Legislator  of  the  Year  Award,  Ohio  American  Veterans  Association  (2009)    Graded  A+  from  The  Iraq  and  Afghanistan  Veterans  of  America  (2008)    100%  Score  by  the  Alliance  for  Retired  Americans    Champion  of  Health  Care  Innovation  Award,  Health  Care  Leadership  Council      Defender  Award,  National  Association  of  Community  Health  Centers  (2009)     14  
  15. 15.  Elected  President  of  the  Freshman  Class  of  Democrats  (2006)  **For  full  list  of  AWARDs  please  refer  to  Appendix  B    Election  Endorsements  **For  full  list  of  Election  Endorsements  please  refer  to  Appendix  C    Organizations    Member,  Akron  Child  Guidance  Advisory  Council    Member,  American  Bar  Association    Member,  Associates  of  Trial  Lawyers  of  America    Member,  Barberton  Democratic  Party    Member,  Barberton  Womens  Democratic  Party    Member,  Federated  Democratic  Women    Member,  Ohio  Academy  of  Trial  Lawyers    Member,  Summit  County  Democratic  Party    Member,  Summit  County  Trial  Lawyers  Association    Strengths    Has  a  record  of  voting  against  the  Democratic  party  if  it  will  benefit  Ohio  (H.R.     9,  other  bills  protecting  the  Auto  industry)    Introduced   Cash   for   Clunkers   which   was   very   popular   with   Ohioans   and   spiked  auto  sales  in  the  area    Sponsored   a   bill   that   would   require   public   works   to   use   materials   made   in   America,  which  would  give  a  boost  to  the  Ohio  steel  industry  and  other  manu-­‐ facturing  plants  in  the  area.     15  
  16. 16.  Voted  in  support  of  the  NLRB  so  it  could  keep  its  authority  and  power  to  re-­‐ strict  or  hinder  businesses  from  outsourcing  their  manufacturing  thus  keep-­‐ ing  jobs  in  Ohio    Did   not   support   the   Ryan   Plan   which   would   have   several   terrible   effects   on   Ohio’s  seniors  and  budget    Supported  the  payroll  tax  cut    Extended  unemployment  benefits  and  fought  to  keep  foreclosure  prevention   and  relief  programs    Vulnerability    Rep.     Sutton   has   one   of   the   lowest   staff   retention   rates   in   the   House   of   Repre-­‐ sentatives  at  19.2%,  which  can  be  used  to  portray  Rep.    Sutton’s  personality   or  paint  the  image  that  there  is  something  wrong  with  the  way  she  runs  her   office.       (­‐Tracks-­‐Staff-­‐Turnover-­‐on-­‐Hill-­‐ 212156-­‐1.html)      Ohio   passed   Issue   3,   which   is   a   proposal   that   prevents   Ohioans   from   being   forced   to   participate   in   the   health   care   system.     This   poses   an   issue   for   the   campaign  because  it  shows  that  Ohioans  don’t  necessarily  want  the  Afforda-­‐ ble   Care   Act,   which   Sutton   supported.     However,   Issue   3   was   an   Ohio-­‐wide   proposal  and  does  not  necessarily  reflect  the  views  of  the  constituents  of  the   16th  district.       ( _issue.html)     16  
  17. 17. Opposition Research 5Jim  Renacci  Bio/Background   B orn   on   Dec.    3,  1958  in  Monongahe-­‐ la,  Pennsylvania,  a  suburb  of  Pittsburgh   Father  was  a  railroad  worker  and  his  moth-­‐ er  was  a  nurse   Earned  a  Degree  in  Business  Administration   from  Indiana  University  of  Pennsylvania  and   became  a  Certified  Public  Accountant  (CPA)   and  financial  advisor   In   2003,   Renacci   formed   the   LTC   Companies   group,   a   financial   consulting   service   which   included   a   partial   ownership   of   three   Harley-­‐Davidson  dealerships  in  Columbus,  the  Lifestyle  Communities  Pavilion  in  Co-­‐ lumbus,  and  Renacci-­‐Doraty  Chevrolet  in  Wadsworth   Renacci  became  a  partner  and  managing  board  member  of  the  former  Arena  Foot-­‐ ball  League’s  Columbus  Destroyers   Renacci  has  a  wife,  Tina  and  three  kids:  Drew,  Ryan,  Rhiannon   Renacci  also  worked  as  a  volunteer  firefighter       17  
  18. 18. Political  Experience    Freshman  Congressman,  elected  in  2010    1993-­‐1994  Wadsworth  Board  of  Zoning  Appeals    1999  President  of  Wadsworth’s  City  Council    2004  Mayor  of  Wadsworth    Congressional  Committees    United  States  House  Committee  on  Financial  Services    Vice-­‐Chair   on   the   Subcommittee   on   Financial   Institutions   and   Consumer   Credit    Subcommittee  on  Oversight  and  Investigations    Republican  Study  Committee    Republican  Main  Street  Partnership    Election  Endorsements  **For  full  list  of  Election  Endorsements  please  refer  to  Appendix  D    Organizations    Sharon  Golf  Club  in  Medina  County  (all-­‐male)    National  Board  of  Accountants           18  
  19. 19. Strengths    Has  received  several  big  Republican  endorsements    Has  voted  to  lower  corporate  tax    Voted   against   “Obamacare”  which  Ohio  as  a  whole  was  not  supportive  of.    Ev-­‐ idence   can   be   found   in   the   ballot   Issue   3   which   passed   in   Ohio   stating   that   Ohio  would  eliminate  the  mandatory  aspect  of  the  law.    Was  a  small  business  owner  for  27  years  and  created  jobs  in  Ohio  (self-­‐made   millionaire)    Extended  the  payroll  tax  cut    Vulnerability    Voted   in   Favor   of   the   Ryan   Plan   (the   Republican   Budget   on   Medicare).     Ac-­‐ cording  to  the  Congressional  Committee  on  Energy  and  Commerce,  the  Ryan   Plan  will  affect  OH16  in  the  following  ways:   o Increase  prescription  drug  costs  for  9,000  Medicare  beneficiaries  in  the   district   who   enter   the   Part  D  donut  hole,  forcing  them  to  pay  an  extra   $88   million  for  drugs  over  the  next  decade.       o Eliminate   new   preventive   care   benefits   for   111,000   Medicare   benefi-­‐ ciaries  in  the  district.       o Deny  470,000  individuals  age  54  and  younger   in  the  district  access  to   Medicare’s  guaranteed  benefits.       o Increase   the   out-­‐of-­‐pocket   costs   of   health   coverage   by   over   $6,000   per   year  in  2022  and  by  almost  $12,000  per  year  in  2032  for  the  110,000   individuals  in  the  district  who  are  between  the  ages  of  44  and  54.       o Require   the   110,000   individuals   in   the   district   between   the   ages   of   44   and   54  to  save  an  additional  $25.7  billion   for  their  retirement  –  an  average  of   $182,000  to  $287,000  per  individual  –  to  pay  for  the  increased  cost  of     19  
  20. 20. health   coverage   over   their   lifetimes.     Younger   residents   of   the   district   will   have  to  save  even  higher  amounts  to  cover  their  additional  medical  costs.        Raise  the  Medicare  eligibility  age  by  at  least  one  year  to  age  66  or   more  for  59,000  individuals   in  the  district  who  are  age  44  to  49   and  by  two  years  to  age  67  for  363,000  individuals  in  the  district   who  are  age  43  or  younger.      Renacci   accepted   large   campaign   contributions   from   a   Northern   Ohio   busi-­‐ nessman   whose   employees   are   currently   under   federal   investigation.     More   than   $200,000   in   campaign   contributions   from   the   employees   at   the   Suarez   Corporation   were   given   to   Renacci   and   U.S.     Senate   candidate   Josh   Mandel.     Many  of  the  employees  and  their  spouses  that  have  never  given  contributions   before  and  lived  in  modest  homes  with  job  titles  such  as  “copywriter”  donated   $5,000  to  one  or  both  campaigns.       (­‐fbi-­‐prob.php,       CantonRep:­‐probes-­‐Suarez-­‐ employees-­‐campaign-­‐contributions       Associated  Press: QTKeE4w?docId=acd6bcec512348bfb2834e6966047307)      In   February   2011,   Renacci   said   that   he   would   support   cutting   the   defense   budget.    He  said  “Those  in  the  military  have  to  be  accountable  like  every  other   department.   (http://www.the-­‐daily-­‐­‐s-­‐ business-­‐experience-­‐guides-­‐decisions)      Voted  for  Cuts  to  Local  Child  Support  Enforcement  Agency.    A  spokeswoman   for   Renacci   said   that   while   he   appreciates   the   program   and   the   support   it   provides,   he   must   support   legislation   that   provides   an   offset   to   guarantee   the     20  
  21. 21. bill  will  not  spend  more  taxpayer  money.    The  spokeswoman  said  Renacci  will   keep  an  eye  on  the  bill  “will  act  accordingly”     (http://www.the-­‐daily-­‐­‐braces-­‐for-­‐ fallout-­‐from-­‐loss-­‐of-­‐federal-­‐funds)      In  March  2011,  the  Center  for  Responsive  Politics  published  a  study  of  the  fi-­‐ nances  of  several  congressional  freshman  and  it  was  determined  that  Renacci   was  the  6th  richest  freshman  with  $28.4  million  in  possible  net  worth.    This   helps  spread  the  image  that  he  is  out  of  touch  with  the  everyday  Ohioan     (Washington  Post:­‐ dyn/content/article/2011/03/09/AR2011030902631.html)      Renacci  has  stated  that  one  thing  he  learned  was  that  he  must  constantly  be  in   campaign  mode.    He  said  “Guess  what  happens  after  you  get  elected?  You’ve   got   to   start   running   again.”  This  helps  paint  the  image  that  he  is  a  career  poli-­‐ tician.       (Canton  Republic:­‐ students-­‐get-­‐answers-­‐from-­‐Renacci)      Rep.     Renacci   has   received   36%   of   his   Campaign   Cash   from   industries   that   he   regulates  in  the  first  quarter  of  2011.    In  April  2011,  the  Sunlight  Foundation   reported   Renacci   received   36%   of   his   political   donations   from   the   banking,   insurance,   and   real   estate   industries.     He   regulates   those   same   industries   in   his  role  as  a  legislator  on  the  House  Financial  Services  Committee.    This  vul-­‐ nerability  greatly  helps  with  the  image  of  Renacci  as  an  out  of  touch  Washing-­‐ ton  insider.       ( m_vis.html)      Renacci  is  a  member  of  an  All-­‐Male  Golf  Club  called  the  Sharon  Golf  Club     ( ep_j.html)     21  
  22. 22. On the Issues 5a   Betty  Sutton  on  Jobs    B etty   Sutton   has   repeatedly   supported   legislation   aimed   at   keeping   jobs   in   America  rather  than  allowing  them  to  be  outsourced  overseas.    She  has  stat-­‐ed,   “I   know   that   in   these   tough   times,   my   most   important   job   is   getting   Ohio   back   to  work…it   is  time  to  put  working  Americans  first  to  ensure  Northeast  Ohio’s  small  busi-­‐nesses,  job  seekers,  and  manufacturers  get  a  fair  shake.”  Rep.    Sutton  has  voted  in  favor  of   increasing   regulations   on   Wall   Street   to   prevent   another   bailout,   and   voted   against  free   trade   agreements   with   other   countries   such   as   Korea,   Colombia,   and   Panama   that  threaten   Ohio   jobs.     Rep.     Sutton   has   also   sponsored   legislation   focusing   on   “buying  American”  and  requiring  the  use  of  American  made  materials  in  construction.    Further-­‐more,  Representative  Sutton  voted  against  a  bill  that  would  eliminate  the  ability  of  the  National   Labor   Relations   Board   (NLRB)   to   restrict   outsourcing   or   change   the   location   of  manufacturing   plants.     Representative   Sutton’s   position   appeals   to   the   many   labor   un-­‐ions,  and  manufacturing  workers  in  Ohio.  Voting  Record    Sponsored  H.R.    1684  the  Keep  American  Jobs  from  Going  Down  the  Drain  Act   which  would  require  the  use  of  American  iron,  steel,  and  manufactured  goods   in  construction  and  repair  of  public  infrastructure.     22  
  23. 23.  Voted  against  H.R.    3078,  H.R.    3079,  H.R.    3080  which  are  trade  agreements   with  Panama  and  Colombia,  and  a  free  trade  agreement  with  Korea.    Voted  against  H.R.    3094  the  Workforce,  Democracy  and  Fairness  Act    which   would  limit  the  authority  of  the  NLRB  to  facilitate  the  unionization  of  work-­‐ ers,  restricting  the  number  and  composition  of  collective  bargaining  units    Voted   against   H.R.     2587   which   would   deny   the   NLRB   the   ability   to   restrict   outsourcing  or  change  in  location  in  business  and  production    Voted  against  the  Democratic  Party  in  order  to  support  H.R.    9  which  would   provide  tax  cuts  to  Businesses  with  500  employees  or  less.    Voted  in  favor  of  H.R.    4851  the  Unemployment  Benefits  Extension     Jim  Renacci  on  Jobs  Representative  Renacci  is  an  avid  businessman.    He  has  voted  primarily  with  the  Repub-­‐lican   Party   as   can   be   seen   through   his   voting   record   supporting   small   businesses   and  supporting   secret   ballots   for   unions.     In   supporting   small   businesses,   Representative  Renacci  stated  that  his  goal  is  to  keep  America  competitive.    Rep.    Renacci  firmly  believes  that  “we  cannot  tax,  spend  or  regulate  ourselves  into  prosperity,”  (Renacci’s  Campaign  Website).      Voting  Record    Voted  in  favor  of  H.R.    3835  which  extends  the  pay  freeze  for  Congress  and   Non-­‐military  federal  workers    Voted  in  favor  of  H.R.    3094  the  Workforce,  Democracy  and  Fairness  Act     23  
  24. 24.  Voted  in  favor  of  H.R.    2587  the  Protecting  Jobs  from  Government  Interfer-­‐ ence  Act,  which  denies  the  NLRB  the  authority  or  power  to  restrict  a  business   from  outsourcing  or  changing  location    Voted  in  favor  of  H.R.    9  which  provides  tax  cuts  for  businesses  with  fewer   than  500  employees    Voted  in  favor  of  H.R.    3079,  H.R.    3078  and  H.R.    3080  which  are  two  free   trade  promotions  and  one  free  trade  agreement  with  Panama,  Colombia  and   Korea  respectively.     Betty  Sutton  on  Health  Care  Rep.   Sutton   has   made   health   concerns   one   of   her   top   priorities.     She   has   promised   to  improve  access  to  quality  and  affordable  care,  curb  skyrocketing  health  care  costs,  and  end  the  discriminatory  practices  of  the  insurance  industry.    With  her  support,  the  gov-­‐ernment  passed  the  Patient  Protection  and  Affordable  Care  Act  which  provides  stability  for   Americans   who   currently   do   not   have   insurance,   expands   access   to   affordable   insur-­‐ance  for  those  who  do  not  currently  have  insurance,  and,  ultimately,  reigns  in  the  cost  of  health  care  for  Ohio  families.  Furthermore,   Rep.     Sutton   voted   in   favor   of   SCHIP   the   State   Children’s   Health   Insurance  Program   which   would   provide   cost-­‐effective   health   coverage   for   millions   of   children  whose  parents  cannot  provide  their  own  insurance.    In  addition,  during  her  time  in  Con-­‐gress,  Rep.    Sutton  sponsored  and  passed  the  Josh  Miller  HEARTS  Act  to  ensure  that  eve-­‐ry  elementary  and  secondary  school  across  the  country  can  obtain  an  automated  exter-­‐nal  defibrillator  which  is  the  most  effective  treatment  for  someone  who  is  experiencing     24  
  25. 25. cardiac  arrest.    This  action  earned  her  the  2010  Sudden  Cardiac  Arrest  Coalition’s  Legis-­‐lative  Award.  Regarding   Medicare   and   Medicaid,   Rep.     Sutton   has   consistently   supported   seniors   in  Ohio.    She  voted  against  H.R.    2576  which  would  require  the  inclusion  of  Social  Security  benefits  in  the  calculation  of  modified  adjusted  gross  income  and  significantly  hurt  sen-­‐iors  attempting  to  utilize  the  benefits  that  they  have  earned.    Furthermore,  she  is  public-­‐ly  against  the  Ryan  plan  because  its  negative  effects  to  seniors  in  Ohio  are  too  great.  Voting  Record    Voted  against  H.R.    2576  which  requires  the  inclusion  of  Social  Security  bene-­‐ fits  in  calculation  of  modified  adjusted  gross  income    Voted  against  H.R.    358  which  amends  patient  protection  and  Affordable  Care   Act  to  prohibit  abortion  coverage    Voted  in  favor  of  H.R.    847  in  2010,  the  9/11  Health  and  Compensation  Act      Voted  in  2007  for  H.R.4  the  Medicare  Prescription  Drug  Price  Negotiation  Act      Voted  in  favor  of  H.R.    6331  the  Medicare  Bill  and  also  voted  in  favor  of  over-­‐ riding  the  subsequent  veto.                     25  
  26. 26. Jim  Renacci  on  Health  Care  Representative  Renacci  believes  that  America  must  take  measures  to  reduce  costs  and  make  access  to  health  insurance  more  affordable  for  everyone,  yet  he  believes  that  the  2010   health   care   reform   law   failed   to   address   the   fundamental   causes   of   high   health  care  costs.    Representative  Renacci  is  in  favor  of  repealing  the  Affordable  Care  Act  and  believes   that   the   key   to   making   health   care   more   affordable   is   increasing   competition.    In  order  to  increase  competition,  Rep.    Renacci  supports  a  plan  that  allows  purchasing  health  care  across  state  lines.    Furthermore,  Rep.    Renacci  believes  that  legislating  tort  reform   would   help   stop   defensive   medicine   in   which   doctors   prescribe   unnecessary  tests.  On  the  issue  of  Social  Security  and  Medicare,  Rep.    Renacci  believes  that  the  path  to  pro-­‐tecting  benefits  for  seniors  is  aligned  with  reducing  spending  because  such  a  path  would  support   seniors   without   additional   taxes.     Renacci   also   supports   the   Ryan   Plan   which  has  several  negative  effects  on  seniors.  Voting  Record    Voted  in  favor  of  H.R.    2576  which  requires  inclusion  of  Social  Security  bene-­‐ fits  in  the  calculation  of  modified  adjusted  gross  income  which  would  have  a   negative  effect  on  seniors    Voted  in  favor  if  H.R.    1214  which  would  repeal  funding  for  school-­‐based   health  center  construction    Voted  in  favor  of  H.R.    1213  which  would  repeal  funding  for  state  health  bene-­‐ fit  exchanges    Voted  in  favor  of  H.R.    2  which  would  repeal  the  health  care  bill     26  
  27. 27. Betty  Sutton  on  Economy  and  Budget  Representative   Sutton   voted   for   the   bailout   of   General   Motors   and   Chrysler.     She   also  supported  the  TARP  stimulus  package  in  an  effort  to  simulate  the  economy.    She  voted  to  modify   bankruptcy   rules   to   reduce   mortgage   foreclosures   and   against   terminating   the  Home  Affordable  Modification  Program.    In  addition,  she  voted  for  the  Credit  Card  Hold-­‐er’s   Bill   of   Rights   and   supported   a   usury   limit   on   credit   card   interest   and   protections  against   hidden   fees.     Furthermore   Representative   Sutton   voted   against   a   Balanced  Budget  Amendment  to  the  Constitution.      Voting  Record    Voted  against  H.J.    Res  2  which  proposes  a  balanced  budget  amendment  to  the   U.S.    Constitution    Voted  against  H.R.    4348  which  would  provide  an  extension  of  Surface  Trans-­‐ portation  funding  and  approval  of  the  Keystone  XL  Pipeline    Voted  in  favor  of  H.R.    3835  extending  the  pay  freeze  for  Congress  and  non-­‐ military  federal  workers    Voted  against  H.R.    1217  which  would  repeal  the  prevention  and  public  health   fund    Voted  against  H.R.    861  which  would  terminate  the  neighborhood  stabiliza-­‐ tion  program    Voted  against  H.R.    836  which  would  terminate  the  Emergency  Mortgage  Re-­‐ lief  program           27  
  28. 28. Jim  Renacci  on  Economy  and  Budget  Representative  Renacci  believes  that  Americans  do  not  need  higher  taxes.    Rep.    Renacci  stated   that   his   goals   are   to   simplify   the   system   by   reducing   taxes,   broadening   the   tax  base,  permanently  repealing  the  estate  tax,  reducing  the  corporate  tax,  and  repealing  the  President’s  health  care  bill.  Voting  Record    Voted  in  favor  of  H.R.    4348  which  would  extend  the  Surface  Transportation   funding  and  approve  of  the  Keystone  XL  Pipeline    Voted  in  favor  of  H.R.    3630  which  reduces  payroll  taxes  and  unemployment   benefits    Voted  in  favor  of  H.    J.    Res.    2    which  proposes  a  balanced  budget  amendment   to  the  U.S.    Constitution    Voted  in  favor  of  S.    627  on  increasing  the  Debt  Ceiling  (Boehner  Bill)     Betty  Sutton  on  Energy  and  Oil  Representative  Sutton  has  a  history  that  reflects  a  belief  in  green  energy  and  a  focus  on  the  reduction  of  greenhouse  gases.    Rep.    Sutton  has  consistently  voted  in  favor  of  sup-­‐porting  renewable  energy  and  providing  incentives  for  energy  production  and  conserva-­‐tion.    Despite  this  belief  however,  Rep.    Sutton  has  supported  the  President  in  legislation  that  would  require  oil  companies  to  drill  on  land  they  have  already  leased  as  many  oil  companies  lease  land  but  do  not  drill  there.    Representative  Sutton  is  not  supportive  of  “fracking”  or  other  oil  collection  methods  that  are  a  danger  to  the  environment  or  that  would  not,  in  her  opinion,  solve  the  problem  they  are  attempting  to  fix,  higher  gas  prices.    Representative  Sutton  does  encourage  reducing  dependence  on  foreign  oil.     28  
  29. 29. Furthermore,   Representative   Sutton   has   championed   legislation,   such   as   Cash   for  Clunkers,  or  even  providing  trade-­‐in  vouchers  for  Fuel  Efficient  Cars  in  2009.  Voting  History    Voted  against  H.R.    4348  the  Approval  of  the  Keystone  Pipeline    Supported  H.R.    2751  which  would  provide  trade-­‐in  vouchers  for  Fuel  Effi-­‐ cient  Cars  (in  2009)    Voted  against  H.R.    1230  the  Offshore  Leasing  Act    Voted  in  favor  of  H.R.4785  which  would  authorize  loans  for  energy  efficient   purposes    Voted  in  2008  in  favor  of  H.R.    6251  which    is  legislation  to  require  oil  compa-­‐ nies  to  drill  on  land  they  have  already  leased    Voted  in  favor  of  H.R.    3221  the  Renewable  Energy  and  Energy  Conservation   Tax  Act  of  2007  which  would  provide  tax  incentives  for  energy  production   and  conservation       Jim  Renacci  on  Energy  and  Oil  Representative   Jim   Renacci   strongly   opposes   the   “Cap   &   Trade”   energy   tax.     Rep.     Re-­‐nacci   supports   offshore   drilling   and   other   extraction   methods   such   as   “fracking,”   a  method   to   extract   natural   gas   and   gasoline   domestically.     Renacci   supports   initiatives  that  he  believes  will  reduce  oil  prices,  such  as  the  Keystone  pipeline.           29  
  30. 30. Voting  Record    Voted  in  favor  of  H.R.    4348  the  extension  of  Surface  Transportation  funding   and  Approval  of  the  Keystone  XL  Pipeline    Voted  in  favor  of  H.R.    3408  which  authorizes  the  development  of  Oil  Shale   Resources    Voted  in  favor  of  H.R.    1230  the  Offshore  Leasing  Act    Voted  in  favor  of  H.R.    910  the  Energy  Tax  Prevention     Betty  Sutton  on  Homeland  Security/Military  Representative  Sutton  has  stated  that  she  is  committed  to  the  security  of  America.    She  has  passed  legislation  to  support  the  Border  Patrol,  security  fencing  and  is  even  a  part  of  the  Law  Enforcement  Caucus  (See  Caucus  List  in  Appendix  A).    Furthermore,  Rep.    Sut-­‐ton  is  in  favor  of  removing  troops  in  Afghanistan  with  an  appropriate  timeline  (H.    Con.    Res  28  was  not  a  realistic  timeline).  Voting  Record    Voted  against  H.    Con.    Res.    28  on  Removing  Troops  from  Afghanistan    Voted  against  H.    Amdt.    16  on  Reducing  Navy  and  Air  Force  Appropriations    Voted  in  favor  of  H.R.    3082  Continuing  Appropriations    Voted  in  favor  of  H.R.    2965  the  Don’t  Ask,  Don’t  Tell  Repeal  Act    Voted  in  favor  of  H.R.    3159  on  Mandatory  Troop  Rest  Periods  between  De-­‐ ployments  to  Iraq    Co-­‐Sponsored  H.R.    2194  to  toughen  sanctions  on  Iran  and  to  promote  re-­‐ gional  stability  and  ensure  security  for  the  U.S.    and  its  allies       30  
  31. 31. Jim  Renacci  on  Homeland  Security/Military  Rep.  Renacci  believes  that  Washington  needs  to  rely  heavily  on  the  advice  of  the  Gener-­‐als   on   the   ground   in   Afghanistan.     He   has   also   committed   to   ensuring   that   the   troops  have   the   equipment   and   support   that   they   need.     Furthermore,   Renacci   believes   that  Washington   must   stay   on   the   offense   in   the   “Global   War   on   Terror.”   Rep.     Renacci  strongly  opposes  the  transfer  of  current  terrorist  detainees  to  the  United  States  as  well  as  access  to  the  United  States  judicial  system.    He  believes  that  Guantanamo  Bay  is  the  only   prison   that   can   safely   detain   individuals   who   pose   a   high-­‐level   security   risk,   and  that  they  must  be  kept  there  until  there  is  another  viable  off-­‐shore  alternative.  Voting  Record    Voted  against  H.    Amdt.    16  on  reducing  Navy  and  Air  Force  appropriations    Voted  against  H.    Con  Res  28  regarding  removing  troops  from  Afghanistan    Voted  against  H.    Con  Res  51  on  removing  armed  forces  from  Libya    Voted  in  favor  of  H.    Res.    292  in  favor  of  keeping  Ground  Forces  in  Libya                   31  
  32. 32. Polling                 6    Benchmark  W e  plan  to  send  out  an  initial  Benchmark  poll  at  the  beginning  of  May.    In  this   poll  we  will  ask  questions  to  gauge  interest  in  this  race,  general  sentiment  towards   the   President,   views   about   the   economy,   feelings   about   the   direction   of   the  country,  and  initial  preference  in  the  Presidential  race  between  Barack  Obama  and  Mitt  Romney.      The  Benchmark  poll  will  also  stand  as  our  early  indication  of  basic  name  ID  for  both  Bet-­‐ty  Sutton  and  Jim  Renacci  in  the  new  seat.    On  its  own,  the  benchmark  poll  will  provide  a  good  marker  of  the  work  ahead  for  the  Sutton  Campaign  in  terms  of  basic  introduction  to  the  new  district.  We  will  also  use  this  time  to  test  messages.    As  shown  on  our  message  wheel,  we  want  to  direct  the  campaign  message  toward  “building  jobs”,  “supporting  Ohio  workers’,  “a  bal-­‐anced   approach   to   debt   reduction”,   and   “quality,   affordable   access   to   health   care   for  Ohio.”   In   the   benchmark   poll,   we   will   test   the   saliency   of   these   issues   as   well   as   some  specific  approaches  to  delivering  these  messages.  Sutton   has   several   potential   weak   points   and   we   expect   to   be   hit   by   charges   of   “reckless  spending”,  being  “an  Obama  lackey”,  and  favoring  “big  government.”  In  the  benchmark  poll,  we  will  also  test  the  saliency  of  these  weaknesses  so  that  we  can  fully  understand  our  own  vulnerabilities.         32  
  33. 33. The  Benchmark  will  serve  as  a  tool  to  figure  out  our  messaging  strategy  for  hitting  Re-­‐nacci  on  what  we  perceive  are  his  weaknesses.    We  will  ask  voters  if  they  think  he  is  “out  of   touch”   with   Ohioans,   if   they   believe   he   is   “too   tied   to   wall   street”   to   represent   their  interests,  and  if  they  think  his  support  of  the  Ryan  budget  plan  is  too  harsh  for  Ameri-­‐cans   and   Ohioans.     In   addition,   we   will   test   statements   that   he   is   likely   to   use   as   his   own  message;  that  his  is  a  business  owner,  that  he  creates  jobs,  and  that  cutting  taxes  is  the  right  way  to  balance  the  budget.      Our   messages   indicate   that   we   expect   the   economy,   jobs,   the   federal   budget,   and   the  Ryan  plan  to  be  the  most  important  issues  to  voters.    We  will  also  test  this  assumption  to  make  sure  the  campaign  is  headed  down  the  correct  path  with  messaging.         Sample  Questions  for  the  Benchmark  Poll   To  be  administered  in  May,  2012   Prefer  300-­‐400  respondents,  from  the  new  CD  16     Demographics    Are  you  male  or  female?    What  is  your  age?    Are  you  registered  to  vote?   o If  yes,  are  you  registered  for  a  particular  party?   o Democrat  or  Republican  or  Other      What  issues  are  most  important  to  you  in  the  upcoming  election?    Do  you  feel  like  the  economy  is  on  the  right  track,  or  do  you  feel  as  though  it  is   going  in  the  wrong  direction?     33  
  34. 34.  Do  you  plan  on  voting  in  the  upcoming  2012  election?   o If  yes:   o Have  you  made  a  decision  on  who  you’ll  be  voting  for  in  the  presidential  election?   If  yes,  who?  (Give  Both  Options)   o Will  you  also  vote  for  the  House  race?   o Do  you  know  yet  who  you’ll  vote  for?   If  yes,  who?  (Give  Both  Options)   o If  no:   o Why  won’t  you  be  voting  in  the  election?  (Open  Ended)        Do  you  know  who  Betty  Sutton  is?   o If  yes:   o How  do  you  feel  about  Betty  Sutton?  (Open  Ended)   o Do  you  think  Betty  Sutton  is  a  strong  leader?  (Yes  or  No  -­‐  Take  Comments)   o Do   you   think   Betty   Sutton   has   what   it   takes   to   help   turn   the   economy   around?   (Yes  or  No  -­‐  Take  Comments)   o Do  you  agree  with  Betty  Sutton’s  vote  to  support  Obamacare?   o Do  you  think  that  Betty  Sutton  has  been  working  to  create  jobs  for  Ohioans?   o Do  you  think  that  Betty  Sutton  spends  government  money  recklessly?   o Do  you  like  that  Betty  Sutton  supports  the  “Buying  American  Made”  movement?   o Do   you   believe   that   Betty   Sutton   works   harder   for   the   Democratic   Party   or   for   Ohioans  regardless  of  party  affiliation?      Do  you  know  who  Jim  Renacci  is?   o If  yes:     34  
  35. 35. o How  do  you  feel  about  Jim  Renacci?  (Open  Ended)   o Do  you  think  Jim  Renacci  is  a  strong  leader?  (Yes  or  No  -­‐  Take  Comments)   o Do  you  think  Jim  Renacci  has  what  it  takes  to  help  turn  the  economy  around?  (Yes   or  No  -­‐  Take  Comments)   o Do   you   think   that   Jim   Renacci’s   ties   to   Wall   Street   firms   make   him   a   more   or   less   effective  Representative?   o Do  you  agree  with  Jim  Renacci’s  support  of  the  Ryan  Budget?   o Do  you  support  Jim  Renacci’s  desire  to  eliminate  Obamacare?   o Do   you   agree   with   Jim   Renacci   that   the   best   path   to   a   balanced   budget   is   through   spending  cuts?   o Do  you  think  Jim  Renacci  works  harder  for  Ohioans  or  for  other  special  interests?      Demographic  Questions    How  old  are  you?  (Record  response  on  range)    What  is  the  last  grade  you  completed  in  school?  (Record  response  on  range)    Are  you  currently  employed?  (Employed,  Part-­‐time,  Looking,  Not  Looking,  Re-­‐ tired,  NA)    Do  you  have  children?  (Yes  or  No)    What  is  your  household  income?  (Give  Range)    Are  you,  or  is  someone  in  your  family  a  member  of  a  union?    Do  you  collect  Social  Security  Benefits?    Do  you  receive  Medicare  Benefits?         35  
  36. 36. Brushfire  /Tracking  Polls  We   have   budgeted   for   various   brushfire/tracking   polls   throughout   the   course   of   the  campaign.    These  polls  will  become  more  frequent  as  the  campaign  nears  Election  Day.    Brushfire  polls  will  inform  various  tactical  decisions  regarding  media  purchases  and  the  GOTV  effort.  As  a  precaution  against  the  possibility  of  an  unexpected  negative  attack,  we  will  main-­‐tain  enough  money  in  the  budget  for  two  extra  brushfire  polls  in  the  last  months  of  the  campaign.     We   may   not   need   to   use   all   this   money.     Additional   monies   not   used   for   poll-­‐ing  will  be  returned  to  the  general  fund  for  media  buys  or  the  GOTV  effort.      Brushfire/tracking  polls  will  be  used  to  gauge  the  effectiveness  of  our  message  and  our  ID   numbers   throughout   the   course   of   the   campaign.     Because   the   16th   Ohio   congres-­‐sional  district  is  a  new  district,  we  will  plan  to  have  at  least  one  brushfire/tracking  poll  a  month  to  make  sure  we  are  reaching  the  voters  we  intend  to  reach.        Brushfire  /Tracking  Poll:  Questions  to  Consider    ID  for  Betty  Sutton    ID  for  Jim  Renacci    To  be  tracked  for  both  Candidates  On  a  scale  of  1  -­‐  5,  with  1  being  “strongly  agree”  and  5  being  “strongly  disagree:”    Candidate  is  working  to  create  jobs  for  Ohioans.    Candidate  is  a  strong  leader.    Candidate  has  a  plan  to  improve  the  economy.    Candidate  shares  my  values.    Candidate  believes  in  reasonable  solutions  above  extreme  partisanship.           36  
  37. 37. Campaign Structure           7             37  
  38. 38. Betty  Sutton  Paid  Staff    Campaign  Manager  -­‐  $12,000/month  T his  position  will  be  the  second  hire  of  the  campaign,  after  Finance  Director.     The  Campaign  Manager  will  be  directly  responsible  for  the  senior  staff,  and  directly   accountable   to   the   Candidate.     The   Campaign   Manager   will   be   responsible   for  approving   field   plans,   media   buys,   and   press   releases   when   needed.     The   Campaign  Manager   will   also   have   final   say   over   fundraising   events,   FEC   reports   and   the   candi-­‐date’s  schedule,  but  in  practice  these  things  will  likely  be  done  without  approval  by  the  Campaign   Manager   at   each   step.     The   Campaign   Manager   will   hold   a   staff   meeting   at   the  beginning   of   each   week   and   will   be   responsible   for   the   agenda.     The   Campaign   Manager  will  also  be  the  direct  contact  for  outside  consultants  and  supportive  organizations.    The  Campaign  Manager  will  also  initially  act  as  political  director.    Over  time,  this  designation  may  transfer  to  the  field  director.  Communications  Director  -­‐  $4,500/month  The   communications   director   will   be   an   early   hire,   though   later   than   both   fundraiser  and  Campaign  Manager.    It  will  be  necessary  to  keep  the  press  alerted  to  events  and  re-­‐spond  to  press  requests,  but  early  in  the  campaign,  we  plan  to  have  the  duties  covered  by   other   staffers   until   the   position   becomes   busy   enough   for   a   full   time   staffer.     The  communications  director  will  report  directly  to  the  Campaign  Manager.    The  communi-­‐cations  director  will  work  closely  with  the  researcher  to  fact  check  everything  prior  to  any   type   of   public   release   of   information.     The   communications   director   will   be   a   key  piece  in  the  earned  media  plan,  and  will  work  with  field  staff  in  this  regard.           38  
  39. 39. Finance  Director/Fundraiser  -­‐  $9,000/month  The  finance  director/fundraiser  will  be  the  first  hire  of  the  campaign.    The  finance  direc-­‐tor  will  be  responsible  for  planning  events  as  well  as  keeping  the  campaign’s  books.    The  finance  director  will  also  be  responsible  for  compiling  and  filling  FEC  reports  in  consul-­‐tation  with  the  campaign’s  hired  legal  consultant.    The  finance  director  will  be  directly  responsible   for   gathering   a   fundraising   committee   for   the   campaign.     Once   in   place,   it  will   be   the   finance   director’s   responsibility   to   manage   this   committee,   oversee   its   ac-­‐tions,   and   assist   members   in   their   endeavors.     The   finance   director   will   report   to   the  Campaign   Manager,   but   in   practice,   this   will   be   an   independent   position   that   will   also  report  directly  to  the  Candidate.    The  finance  director  will  hire  a  finance  assistant  to  help  with  verifying  names,  planning  events  and  compiling  FEC  reports.  Assistant  Finance  Director  -­‐  $3,500/month  The  assistant  finance  director  will  report  directly  to  the  finance  director.    The  assistant  will  be  on  hand  to  help  with  compiling  and  crosschecking  information  to  ensure  compli-­‐ance  with  FEC  contribution  restrictions.    The  assistant  finance  director  will  also  help  the  finance  committee  with  event  planning  when  necessary  and  any  other  tasks  assigned  by  the  finance  director.  Field  Director  -­‐  $3,500/month  The   field   director   will   plan,   organize,   staff,   and   direct   the   field   component   of   the   cam-­‐paign  plan.    This  includes  preparing  phone  banks,  canvasses,  volunteer  recruitment,  out-­‐reach,  vote-­‐by-­‐mail  drives,  voter  registration  drives,  and  the  GOTV  effort.    The  field  di-­‐rector   will   be   responsible   for   knowing   important   voting   deadlines,   legal   specifics   of  vote-­‐by-­‐mail,  and  fully  understanding  the  targeting  universe.         39