1. Putting the Public Back in Public Relations By: Brian Solis and Deirdre Breakenridge
2. Who is Brian Solis? Principal of FutureWorks Paved the way for Social Media and PR 2.0 Co-founder of the Social Media Club
3. Who is Deirdre Breakenridge? President and Director of Communications at PFS Marketwyse Adjunct professor at Fairleigh Dickinson University in Madison, New Jersey Author of 3 Books
4. What did I learn? “The current mantra driving the Social Media revolution is this: If the news is important, it will find me!” Social Media Releases are the press release of PR 2.0 but they DO NOT replace traditional press releases
5. What did I learn? PR Professionals are taking on new titles: Community Advocate Community Manager Brand Ambassador Social Media Specialist Social Media Evangelist Vice President of Social Media Chief Social Officer Community Relations Manager Community Builder
6. Things that surprised me… Public Relations is not just about practitioners…it is about people Make it relatable to the public not the journalist A road map for the journey
7. Tell me more! Make it personal… What does PR 2.0 mean for: Non-Profit PR Small Firms
8. A word from Brian Solis “Putting the Public Back in Public Relations is not only the title of the book, it is the most valuable lesson we can learn in PR today.”
Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valleyglobally recognized for his views and insights on the convergence of PR, Traditional Media and Social Mediaco-founder of the Social Media Club and is an original member of the Media 2.0 WorkgroupHis blog, PR 2.0 is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers.He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. He’s a strong supporter of fusing social sciences in Social Media Marketing and New PR and believes that communications always comes down to people talking to people instead of companies to influencers and then to customers.
President and Director of Communications at PFS Marketwyse, a marketing communications agency in New Jerseyadjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management programShe is the author of three Financial Times/Prentice Hall business books: PR 2.0, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy.Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club.
Page 53“I’m sorry to say, that just because a new tool is available to you, you still have to make your story interesting, relevant, and newsworthy. The Social Media Release is not going to miraculously fix a hyperbole-ridden, over-stated, incomprehensible document riddled with BS. The people that matter to you are simply seeking context, relevance, what’s new, what you do, why it matters, how it’s different, and to whom. You still have to do your homework and write something compelling and clear.”Pg. 25 and 31
Pg. 207
Word travels fast in PR 2.0. We must engage our customers and the public.Make the public like it and their use of social media will spread the word.Engage the public. Make releases, you, your product, and your company relatable. Appear to be human not a stiff cooperate.Appendix B
They talked about how big companies and firms are working with PR 2.0 and what it means to them. They talk about how they use it to generate business.Would like to know how smaller, poorer, firms and non-profits are going to be able to use and benefit from PR 2.0
I Facebooked him and this is his reply…Today's communications professional is much more than a publicist or someone who practices media and analyst relations. We are now representative of the new influencers we long sought after to help share our stories. We have the ability and responsibility to connect directly with those individuals seeking information in addition to our traditional intermediaries to inspire advocacy and shape perception.
Gives good information about social media as a whole and specifically how it applies to PR.Good examples.Breaks down chapters into subsections so it is easy to read and follow.
