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Getting Facebook to Work For You!

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  • 1. I am the happiest when helping others and knowing that I am making a difference in their lives. I AM A SOCIAL MEDIA NUT and LOVE Marketing as well as all aspects of graphic design/branding! Business Marketing and Consultation Social Media Marketing, Designs & Management Virtual Assistant Services "Bringing Your Ideas to Life"! www.SocialMarketingNut.com
  • 2. PAGES: *What’s in a name *Basic Settings *Your Information *Scheduling & *Best practices *Resources *Power of ADS PERSONAL: *Setting up your account *Privacy Settings *Photo privacy settings *Setting up “custom lists” Bringing Your Ideas To Life
  • 3. Make sure it ABOUT YOU HYPERLINKS to your Business Page! Add your websites & contact Add your RE/MAX Network!
  • 4. FACEBOOK TRAINING E-Mail Notifications Turn on / off email notices from FB!
  • 5. BLOCKING GAME REQUESTS If you see the post in the newsfeed of a game/app you would like to block, use the dropdown. FACEBOOK 101
  • 6. FACEBOOK TRAINING WHY SET UP LISTS? Facebook Smart lists are PUBLIC! Friends get notified when you put them into these lists. (except Restricted list)
  • 7. FACEBOOK TRAINING SETTING UP LISTS www.facebook.com/bookmarks/lists
  • 8. FACEBOOK TRAINING SETTING UP LISTS
  • 9. FACEBOOK TRAINING SETTING UP LISTS
  • 10. FACEBOOK TRAINING WHY SET UP LISTS? Newsfeed – Only See Posts from those INSIDE Your Custom List! See ONLY the conversations you want! Privacy – Show or HIDE from these lists your posts & Photo albums!
  • 11. FACEBOOK TRAINING PHOTO PRIVACY
  • 12. POSTING TO CUSTOM LISTS! FACEBOOK 101 Who do you want to see this post?
  • 13. TAGGING FRIENDS AND PAGES To tag a Business page, use the @ symbol, then type the page name until it appears below the post, then select the page you are wanting to tag. FACEBOOK 101 To tag a person, start typing someone's name until it appears below the post, then select the person you are wanting to tag. Tip: Use Upper Case for first letter of name
  • 14. FACEBOOK TRAINING Facebook Gifts!
  • 15. FACEBOOK TRAINING Facebook Gifts!
  • 16. #HASHTAGS
  • 17. FACEBOOK TRAINING
  • 18. Hashtags become a search term. Great for events or branding yourself #capecanaveral #spacecoast FACEBOOK TRAINING
  • 19. Sheldon Neal, RE/MAX “The British Agent” in NJ FACEBOOK TRAINING
  • 20. Ben Mitas, Trusted Home Loan Pro FACEBOOK TRAINING
  • 21. WHAT TO POST? FACEBOOK Pages 108 “LIKES” 149 Shares = a domino effect of over 18k views 276 “LIKES” 52 Shares = 5,763 views
  • 22. YOUR PAGE FACEBOOK Pages
  • 23. FACEBOOK TRAINING
  • 24. FACEBOOK TRAINING
  • 25. A NEW look for your pages is rolling out!!!! FACEBOOK TRAINING
  • 26. FACEBOOK TRAINING
  • 27. FACEBOOK Pages
  • 28. YOUR INSIGHTS-LIKES FACEBOOK Pages
  • 29. YOUR INSIGHTS-LIKES FACEBOOK Pages
  • 30. YOUR INSIGHTS-LIKES FACEBOOK Pages
  • 31. YOUR INSIGHTS-LIKES FACEBOOK Pages
  • 32. Relationships Matter!!! Engagement Matters!!! Slideshare.net/vaynerchuck/storytelling
  • 33. Relationships Matter!!! Engagement Matters!!! Slideshare.net/vaynerchuck/storytelling Write Your OWN Story! Be Passionate! Be Positive! Be Professional! Give Value!!!! LOT’S OF IT!!! And then ask for Business! Be SOCIAL!!!!! Create ONLINE Relationships that you can bring offline into an appointment!
  • 34. This is what I see 90% of agents doing on Facebook! Is this being Social? FACEBOOK TRAINING Cocktail Video http://youtu.be/g5TD0qf85mk
  • 35. SAVE TIME!! SCHEDULE YOUR POSTS! FACEBOOK Pages
  • 36. You can edit and reschedule your future posts! FACEBOOK Pages
  • 37. Have your fans share their photos! FACEBOOK Pages
  • 38. FACEBOOK TRAINING
  • 39. POSTING LINKS FACEBOOK Pages Customize the title, description and/or photo
  • 40. POSTING LINKS Shorten LONG urls! http://www.inman.com/next/turning-passion-into-profit-more-agents-choosing- FACEBOOK Pages brand-strategies-that-embrace-health-and-fitness-veganism-car-free- lifestyles-to-attract-clients/? fb_action_ids=10152444650078469&fb_action_types=og.likes&fb _ref=.U3KfSnPJpA4.like#.U3LEmCh8TRd bit.ly/1jFgg4y
  • 41. POSTING LISTINGS Link an image or tour BACK to your website!!! FACEBOOK Pages
  • 42. YOUR PAGE FACEBOOK Pages Pinning a post keeps it on top!
  • 43. SHARE POSTS TO YOUR PAGE! FACEBOOK Pages
  • 44. SHARE POSTS AS YOUR PAGE! FACEBOOK Pages
  • 45. WHAT NOT TO POST! Over posting Politics Hate statements FACEBOOK Pages It is your online reputation… YOU write your own story!!!
  • 46. FACEBOOK ADS ADS! The most obvious ads are the ones on the right column……
  • 47. FACEBOOK ADS What about the ones in ADS! your News Feed?
  • 48. FACEBOOK ADS Promote Your Posts to ENGAGE
  • 49. FACEBOOK ADS
  • 50. FACEBOOK Pages
  • 51. FACEBOOK ADS
  • 52. www.facebook.com/ads/create FACEBOOK Pages
  • 53. www.facebook.com/ads/create FACEBOOK Pages
  • 54. www.facebook.com/ads/create FACEBOOK Pages
  • 55. FACEBOOK Pages
  • 56. FACEBOOK Pages
  • 57. FACEBOOK Pages
  • 58. FACEBOOK Pages
  • 59. What to Post???? FACEBOOK Pages WEEKLY CONTENT CALENDAR: 1-2 custom post about your area 1 custom Listing/Sold mini flyer 1-2 DYI/Home Décor type article-photo 1-2 Real estate news type article
  • 60. Get Your Content Grid: www.KatieLance.com FACEBOOK Pages
  • 61. “PAGE DESIGNING & POSTS” APPS FACEBOOK Pages
  • 62. APP EXAMPLE FACEBOOK Pages
  • 63. FACEBOOK TRAINING
  • 64. PHOTO APPS PHOTO APPS Over app (text over photo) Instagram #1 Pic fram app – frames, collage, text over photo Instant frame app Marble app, turns photo into a globe or fun shape Camera+ app – has clarity effects www.picmoney.com – Not an app but great photo editor! FACEBOOK Pages
  • 65. PHOTOS Jing allows you to quickly do a screen shot of an area on your computer screen! FACEBOOK Pages
  • 66. FACEBOOK TRAINING What we offer! Social Media Designs starting at $125 per platform! www.SocialMarketingNut.com
  • 67. FACEBOOK TRAINING Have FUN! BE Passionate! BE Positive! BE Transparent! Stop selling, start listening & helping!!! GET SOCIAL
  • 68. www.SocialMarketingNut.com Facebook.com/H3SocialNut Twitter.com/H3SocialNut Plus.google.com/+HeatherHHolliday Linkedin/HeatherHHolliday Instagram/HeatherH3Holliday

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