Linkedin Event Brussels 16/05/2013
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Linkedin Event Brussels 16/05/2013

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The master slides from our Linkedin event in Brussels on the 16th of May 2013 in Radisson hotel.

The master slides from our Linkedin event in Brussels on the 16th of May 2013 in Radisson hotel.

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  • 1. LinkedIn Confidential ©2013 All Rights ReservedGood Morning!Welcome to LinkedIn DayBrusselsTwitter: #intalent
  • 2. LinkedIn Confidential ©2013 All Rights ReservedJeroen DriesEnterprise Sales ManagerLinkedIn Benelux
  • 3. #intalentAgenda309:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, Rhea System11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 4. Jan Vermeiren & Bert Verdonck@LinkedinBook @JanVermeiren @BertVerdonck
  • 5. TrendsThe LinkedIn Strategy Matrix© for OrganizationsThe LinkedIn Profile Matrix©Agenda
  • 6. Trend 1: shift in the organization
  • 7. Trend 2: new roles for marketing/recruitingCustomersPartnersSuppliersInvestorsNewemployeesMediaEmployeesMana-gementMarketingRecruitingHiring Managers
  • 8. LinkedIn Strategy Matrix© for OrganizationsPASSIVESTRATEGIESACTIVE STRATEGIES PROACTIVE STRATEGIESOrganization Branding, JobOpenings, Products &Services- Company ProfileBranding, Ads, Job Posts, Interaction- Advertising Solutions (fee)- Talent Solutions (fee)- Company Status UpdatesFind:- Talent Solutions (fee)- Sales Solutions (fee)CEO,ManagersBranding & LeadGeneration- Personal Profile- Rich MediaBranding, Visibility, Interaction- Status UpdatesSee below (all co-workers)All Co-workersBranding & LeadGeneration- Personal Profile- Rich MediaBranding, Visibility, Interaction- Group Managers of internal and alumniGroups or external Groups- Active member of internal and externalGroups- Status Updates- Share information & use Polls- Attend events and use (Sub)GroupsFind:- New customers- New employees- New partners- New suppliers- Project members- Internal andexternal expertiseFundamental Networking Principles
  • 9. LinkedIn Profile Matrix©EMPLOYED NOT EMPLOYEDNOTLOOKINGFOR A JOBCEO, spokesperson (Active)Sales (Proactive)Recruiting (Proactive)Hiring Manager (Proactive)Marketing (Active)Experts & Consultants (Active)Others (Passive)Student ATemporary Time OutRetiredLOOKINGFOR A JOB Job SwitcherStudent BUnemployed12345671213981011
  • 10. Jan Vermeiren & Bert Verdonckconnect-with-us@networking-coach.comT: +32 32 16 27 47@LinkedInBook@JanVermeiren@BertVerdonckNetworking CoachJan Vermeiren and Bert Verdonck are the founderand partner of Networking Coach. They areinternational speakers and authors of twobestsellers: “Let’s Connect!” and “How to REALLYuse LinkedIn”.Feel free to share with your network:FREE online/offline networking e-courseFREE digital version of“How to REALLY use LinkedIn”FREE “LinkedIn Video & Tools Library”Available at:www.networking-coach.comwww.how-to-really-use-linkedin.com
  • 11. #intalentAgenda1109:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Pauline Reizi, Rhea System11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 12. LinkedIn Confidential ©2013 All Rights ReservedThe World of Talent AcquisitionWouter CappendijkEnterprise Account ExecutiveLinkedIn Belgium
  • 13. #intalent 13
  • 14. #intalent
  • 15. InsightsIdentity Everywhere
  • 16. #intalentIdentity: Endorsements Skills & Expertise16
  • 17. #intalentIdentity: LinkedIn Alumni1720+ MillionStudents and recent graduates
  • 18. #intalent 18
  • 19. 225m+Registered members asof May, 20133M+17M+India6M+Canada70M+USA10M+Brazil34M+APACM+LinkedIn’s global footprint is expanding:EMEA50M+ UAE1M+3M+DACH4M+Italy5M+France4M+Spain5M+Benelux11M+UK1M+Sweden
  • 20. #intalent 20Grand Place Brussels 3x times a day.
  • 21. #intalent 2193%of recruiters use or plan to useLinkedIn for recruitingSource: Jobvite 2012 Social Recruiting Survey.
  • 22. #intalent 22Recruiting is…Source: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.
  • 23. #intalentYour biggest concern today?23Source: Brussels Day May 2013 survey.“Recruiting is extremely competitive.The talent pool is small and will onlyget worse this year, I fear.”
  • 24. #intalentYou’re recruiting in a highly competitive landscape24#1Biggest obstacles to attracting top talentCompensation#2 CompetitionSource: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.
  • 25. #intalentYour biggest concern today?25Source: LinkedIn Day Brussels May 2013“Successfully putting a plan intomotion to switch from reactive toproactive recruiting.”
  • 26. #intalentRecruiting leaders are committed26to proactive sourcing and specialist rolesIf you could add one role to your team right now,what would it be?Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.#1 Sourcing specialist#2 Employer brand specialist
  • 27. #intalentYour biggest concern today?27“Having a valid and engaging employerbrand that differentiates is critical.”Source: LinkedIn Day Brussels survey May 2013
  • 28. #intalentRecruiting leaders are committed to28employer branding91% Companies spent more or the same onemployer branding as prior yearsAgree that employer brand has significantimpact on ability to hire great talent83%Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.Paul MaxinGlobal Resourcing Director at Unilever
  • 29. #intalentYour biggest concern today?29Source: LinkedIn Day Brussels May 2013 survey.“Finding the time to engage with passivecandidates and ensuring an engagingexperience for them whilst balancingday to day activity.”
  • 30. #intalentjob boards are on the decline30Internet job boardsSocial ProfessionalNetworks6% 6%Best sources for key quality hiresFastest-falling Fastest-risingSource: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012 + research ‘De Tijd” January 2013
  • 31. #intalent London
  • 32. #intalentRethink how you’re spending your time32What 3 key activities would you like to refocus yourteam on in 20131Source: LinkedIn survey, April 2013Proactive Sourcing74%68Pipelining Candidates%42Employer Branding%
  • 33. #intalentBe more Proactive (Resourcing)Bert VerhaertHead of Recruitment KBCPrevious KBC Bank & VerzekeringEducation KH LeuvenTips Engage with followers Authentic employer branding Proactive resourcing2
  • 34. #intalentEmbrace the power of data34Average or poor atusing data78%Utilises data well22%How well does your organisation use data to makehiring decisions?Source: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.3
  • 35. #intalentThink like a marketer35Sander SpelemanCommunity Manager at Novellas HealthcarePrevious AmgenEducation Katholieke Universiteit LeuvenTip Know your market and competitive landscape4
  • 36. #intalent 36
  • 37. #intalent 37
  • 38. The beauty of employer brand isyou don’t need everybody to knowyour name. Only the right people.Think like a marketer: segment your audienceTrainees Sales Engineer Sr.ManagersEducation?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?
  • 39. Optimise for mobile527% of unique visiting members came toLinkedIn through mobile apps in 2013
  • 40. Be a role model for your entire companyand leverage profile traffic.640
  • 41. Be a role model for your entire companyand leverage profile traffic.641
  • 42. Be a role model for your entire companyand leverage profile traffic.6
  • 43. The People We Hire TodayForm the DNA of OurCompanies Tomorrow.43
  • 44. #intalentAgenda4409:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA11:20 - Round Table Deep Dives –12:00 - Networking Lunch
  • 45. #intalentAgenda4509:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 46. LinkedIn Confidential ©2013 All Rights ReservedThe LinkedIn Challenge – How Well do you KnowLinkedIn?Pieter JanssensRegional Sales ManagerLinkedIn Belgium
  • 47. Approximately how many membersdoes LinkedIn have in Belgium?715.0001.480.000
  • 48. Approximately how many membersdoes LinkedIn have in Belgium?1.480.000
  • 49. Approximately how many newBelgian members join LinkedIn ona weekly basis?13.6006.400
  • 50. Approximately how many newBelgian members join LinkedIn ona weekly basis?13.600
  • 51. What is the #1 activity onLinkedIn?Participating in GroupsViewing profiles
  • 52. What is the #1 activity onLinkedIn?Viewing profiles
  • 53. How can companies leverage theiremployees in order to attracttalent?Advertise on your employees’ profilesLet your employees share jobs
  • 54. How can companies leverage theiremployees in order to attracttalent? – BOTH! Advertise on your employees’ profilesLet your employees share jobs
  • 55. LinkedIn Confidential ©2013 All Rights Reserved 55
  • 56. Once a potential candidate clickson an advertisement– when is thesuccess rate the highest?When you guide them to your own websiteWhen you keep them on the LinkedInplatform
  • 57. Once a potential candidate clickson an advertisement– when is thesuccess rate the highest?When you keep them on the LinkedInplatform
  • 58. LinkedIn Confidential ©2013 All Rights Reserved 58
  • 59. How many companies do mostLinkedIn Members follow?1 - 67 - 15
  • 60. How many companies do mostLinkedIn Members follow?1 - 6
  • 61. What % of LI Members areinterested in updates on jobopportunities from companies theyfollow?89%71%
  • 62. What % of LI Members areinterested in updates on jobopportunities from companies theyfollow?71%
  • 63. What’s the most efficient way toincrease followers for longer termengagements?Advertisements (Recruitment Ads)Sending direct messages (Inmails)
  • 64. What’s the most efficient way toincrease followers for longer termengagements?Advertisements (Recruitment Ads)
  • 65. LinkedIn Confidential ©2013 All Rights Reserved 65
  • 66. Which type of access do you getwith LinkedIn’s Corporate SourcingTool?3rd degree networkUnlimited
  • 67. Which type of access do you getwith LinkedIn’s Corporate SourcingTool?Unlimited
  • 68. How many engineers, based inBelgium, have a LinkedIn profile ?72.500106.700
  • 69. How many engineers, based inBelgium, have a LinkedIn profile ?106.700
  • 70. When did LinkedIn win the HRExcellence Award as Best RecruitmentMedium & Channel in Belgium?20112012
  • 71. When did LinkedIn win the HRExcellence Award as Best RecruitmentMedium & Channel in Belgium?2012
  • 72. LinkedIn Confidential ©2013 All Rights ReservedAnd the lucky winner is …
  • 73. #intalentAgenda7309:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 74. LinkedIn Confidential ©2013 All Rights ReservedPaulina ReiziCommunications ManagerRhea System S.A.Edwin de VriesEnterprise Relationship ManagerLinkedIn Belgium
  • 75. KBC & LinkedIn75
  • 76. #intalentAgenda7609:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 77. LinkedIn Confidential ©2013 All Rights ReservedRound Table Deep DivesZeno PanhuyzenSales Manager, Relationship ManagementLinkedIn Benelux
  • 78. #intalentDeep Dive Subjects1. Employer Branding: is this only important when wehave open positions?2. Social Media: an opportunity or waste of time?3. Talent Pool: inefficient use of time or a goldmine?4. Followers/communities/groups: a lot to maintain withsmall returns?
  • 79. #intalentAgenda7909:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, RHEA11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • 80. LinkedIn Confidential ©2013 All Rights ReservedThank you!