Your SlideShare is downloading. ×
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
The changing of visual branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The changing of visual branding

1,480

Published on

What transformations are visual branding going through. New rules - or the absense of rules - makes for new approaches to visual branding processes.

What transformations are visual branding going through. New rules - or the absense of rules - makes for new approaches to visual branding processes.

Published in: Design
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,480
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
139
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE CHANGING RULES OF VISUAL BRANDING © Creuna Slide
  • 2. IN SHORT
    • What has been innovative
    • What is innovative now
    • What can be innovative
    © Creuna Slide
  • 3. WHAT HAS BEEN INNOVATIVE © Creuna Slide Being a designer used to mean you drove a Benz and you could get good drugs. Now it means you own a computer. What the fuck?! The Vice A to Z of design, 2005 http://www.viceland.com/int/v11n11/htdocs/the_vice.php
  • 4. © Creuna Slide
  • 5. © Creuna Slide
  • 6. © Creuna Slide
  • 7. © Creuna Slide
  • 8. © Creuna Slide
  • 9. © Creuna Slide In the past, corporate identity was about control and consistency. With too much control, what happens is that people forget about the content. Karl Heiselman, chief executive of Wolff Olins
  • 10. © Creuna Slide
  • 11. © Creuna Slide
  • 12. © Creuna Slide
  • 13. © Creuna Slide
  • 14. © Creuna Slide
  • 15. WHAT IS INNOVATIVE NOW © Creuna Slide A stable image becomes invisible. Unless an image is evolving and refreshing it becomes static, which is death to an image. Bruce Mau, founder of Bruce Mau Design
  • 16. © Creuna Slide
  • 17. © Creuna Slide
  • 18.  
  • 19.  
  • 20.  
  • 21. Work by AllofUs, London UK
  • 22. Work by AllofUs, London UK
  • 23. WHAT CAN BE INNOVATIVE © Creuna Slide Bruce Mau, founder of Bruce Mau Design Statement No 17 of the Incomplete Manifesto for Growth: Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
  • 24. We Feel Fine is an exploration of human emotion on a global scale. Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases "I feel" and "I am feeling". When it finds such a phrase, it records the full sentence, up to the period, and identifies the "feeling" expressed in that sentence (e.g. sad, happy, depressed, etc.).
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  

×