Requires students to describe and evaluate their skills development over the course of their production work, from Foundation to Advanced Portfolio. The focus of this evaluation must be on skills development.
The questions will require them to adapt it to one or two of these production areas: - Digital Technology - Creativity (this will come up with one other area) - Research and Planning - Post-Production - Using conventions from real media texts
Research and planning:
What similar products have you researched in the two years (conventions/theory)?
In preparation for your Thriller Opening?
In preparation for your Music Video?
List areas of individual planning : Eg.Scripting/Storyboarding/Shotlists Target audience research – feedback/pitch etc. Research into unsigned artists
Types of research
Primary Research :
collected for a particular purpose and is new information.
conducted using some means of questioning usually via a survey or interviews
information gathered through observation.
information which has already been collected by someone else (eg Goodwin’s theory)
EG. - information downloaded from the internet
- trend data or reports on topics/ theorist’s principals / comments on theories or conventions / text book material
What type of research did you do? Be specific. Qualitative Quantitative Primary Research Secondary Research Thriller Opening Music Video
What type of planning did you do? Be specific. Planning covered How I showed this on my blog? What the planning enabled me to understand Thriller Opening Music Video
Areas of planning and research
Similar products: textual analysis of music videos/thrillers/CD covers/Magazine adverts/websites
Investigating theory: Goodwin’s?
Understanding conventions: Thriller? Music Video?
Flat planning / Storyboarding / Shotlists?
Investigating narrative: Music video (3 types) Thriller (Hitchcocks)
Finding an unsigned artist – methods used?
Discussion of audience expectations: researching target audience (creating a niche etc?) focus group feedback from film pitch? Showcasing feedback?
Updating plans – making an account of decisions and revisions made? Filming diary. Shooting schedule.
Annotation of.. Similar texts, lyrics (Goodwin’s principals)
In the exam…
Step 1: explain ..
(a) what research and planning you did
(b) how you did it
Step 2: analyse the benefits of researching and planning the way you did. What it enabled you to understand.
Analysing planning and research
What advantages do blogs have over 'paper planning'?
Are there any disadvantages to using blogs? Are they easy to 'read'? To access?
What are the pros and cons of getting peer feedback?
Did I find getting qualitative or quantitative information most useful?
How useful are storyboards and shotlists?
How important is research into audience experiences and expectations?
What did your research enable you to understand?
The primary research I conducted included a film screening (showcasing) where I was able to analyse the qualitative results of a questionnaire I gave to a focus group. This enabled me to understand exactly how my target audience interpreted my ideas. For example, comments included how the use of ‘light’ as a theme in my thriller seemed to suggest positive connotations of ‘glory’ and ‘hope’ which did not fit the genre and ideology of my film.
In using this qualitative data, I was able to edit my film so as not to emphasise the ‘light’ in the opening narrative, and instead used lamps as image motifs to create shadows and darkness which suggested a more ominous atmosphere rather than emphasising the light they created.
What did your planning enable you to understand?
Planning the ancillary website for my music video was crucial as it involved understanding the conventions of web design and the principals to follow if I was to appeal to my target audience. I therefore made a sketch of where I was going to position text and images to include tabs as links to the various pages to the site. I changed my mind as to what I would include in the scrolling text on the site, and therefore in my flat plan, I featured 4 different options to give me that flexibility.
I wanted to include image motives in ‘roll-overs’ which enabled the audience to understand quickly the ideology and brand of the band and so planning allowed me to see where these would fit within the body of the site. I quickly realised from my flatplan that my site was leaning more towards the ‘visual clutter’ and I wanted to maintain a lot of white space, therefore I ….
To post your answers in 5 (A) – (E) paragraphs on your blog explaining the planning and research you did and analyse what it enabled you to understand