Writing for the web (by @UPIU)

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Writing for the web (by @UPIU)

  1. 1. Writing for the Web<br />Compiled by the editors and staff of UPI<br />
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  3. 3. online readers/viewers:<br /><ul><li>Read 25% slower than print
  4. 4. Look for specific information
  5. 5. Scan before reading </li></li></ul><li>
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  7. 7. Online readers are lazy, selfish and ruthless!<br />
  8. 8. When writing for the Web, you are writing for:<br /><ul><li>your readers
  9. 9. search engines</li></ul>“the fold”<br />
  10. 10. Web writing needs to be concise,scannableand objective<br /><ul><li>Concise
  11. 11. Write tight
  12. 12. Short paragraphs
  13. 13. Scannable</li></ul>Capture reader attention through :<br /><ul><li> boldface
  14. 14. bullet points
  15. 15. links
  16. 16. Objective</li></ul>Content should be credible and reliable<br />
  17. 17. Use active voice <br />The book was written by Frank<br />Frank wrote the book<br />Use clear and simple language<br />400-800 words <br />Remove “really” “very” “just” “quite” “perhaps” “that”<br />“Kill your darlings”<br />Write in third person (he, she; not you, I, me)<br />Write tight!<br />
  18. 18. Before<br />Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.<br />
  19. 19. Before<br />After<br />Since I was young, I always dreamed of traveling around the world, visiting many countries and reporting on world hunger, genocide and various topics of common interest. It wasn’t until recently, that I actually got a, “birds eye view” into the real, yet complicated world of the subject matter, I so desperately ventured to write about. My own small town which is actually categorized as a city, has a calm and friendly like atmosphere that welcomes everyone regardless their past and regardless their origin. The close net, small town feel, is one of it’s most valued attributes, which is ultimately why I’ am always guided back here. The most valuable lesson that I’ve learn from my small town, was that this kind of peace isn’t found any and everywhere, but where it does exist, one must first acknowledge, and cherish it for as long as they can.<br />Since childhood I have longed to travel the world to report on issues like poverty and genocide.<br />Yet it was only recently that I realized that the peace and hospitality of my small town is unlike any other, making it incomparable to any other city.<br />
  20. 20. Before<br />After<br />This is not news. Life expectancy can increase with weight loss. So what new ideas do the CALERIE folks have? <br />This isn’t anything that we haven’t all heard before. Obviously, anytime you go on a diet, you stand a good chance of lowering your blood pressure, cholesterol level and risk of diabetes and other health woes, and all that can translate into extra years. So what are the CALERIE folks bringing to the table that’s new?<br />
  21. 21. One idea per paragraph<br />No indentation, just breaks<br />4-5 sentences OR LESS<br />Paragraphs<br />
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  25. 25. BEFORE<br />Tourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land.<br /> (54 words)<br />The most-visited tourist destinations in the United States are: <br /><ul><li> Times Square
  26. 26. Las Vegas Strip
  27. 27. National Mall in DC
  28. 28. Faneuil Hall Marketplace
  29. 29. Disney World
  30. 30. Disney Land </li></ul>(26 words)<br />Capture attention using: <br /><ul><li>bold
  31. 31. links
  32. 32. bullet points</li></ul>AFTER<br />
  33. 33. If you want to read more then you should click on the link provided here: http://www.UPIU.com/about.<br />Click here for more information about Writing for the Web.<br />Writing for the Web can be easy.<br />
  34. 34. Info-graphic<br />
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  36. 36. When writing for the Web, you are writing for:<br /><ul><li>your readers
  37. 37. search engines</li></ul>“the fold”<br />
  38. 38.
  39. 39. 1<br />2<br />3<br />
  40. 40. Search Engine Optimization (SEO) requires keywords in :<br />-headline<br />-description<br />-story content<br />-content tags<br />
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  43. 43. Feature stories with a news element <br />(news peg, news angle) <br />International audience <br />(explain context, preferably with links)<br />Lede: capture reader’s interest<br />No literary throat-clearing<br />Put most interesting info on top<br />Story topics<br />

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