• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Optimizing your content for search engines

  • 289 views
Published

Search Engine Optimization (SEO) for UPIU and journalism students

Search Engine Optimization (SEO) for UPIU and journalism students

Published in Education , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
289
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Optimizing your content for search engines
  • 2.
  • 3. “Really, j-schools need to ditch AP style and start teaching their students SEO instead. More valuable to their careers.”
    -Robert Niles, The Online Journalism Review
  • 4. “SEO will help you gain new readers online. AP style will not. If you need new readers to make money, then SEO will help you more than AP style. That's it. It's just the reality of publishing online today. You can either adapt and accommodate it, or shake your fist at it and resist.”
    -Robert Niles, The Online Journalism Review
  • 5. “Good journalism is not mutually exclusive with SEO. We have proven over and over again that our best journalism tends to get the best page views. SEO is a tool to make sure the best stories get noticed…SEO increases visibility where users are looking. People consume content differently than they used to through a newspaper.”
    -Glenn Hall, TheStreet.com
  • 6. SEO (search engine optimization)
    Search engine optimization (SEO) refers to techniques you can use to improve the visibility of a Web site or a Web page in search engines
  • 7.
  • 8. “What kind of rabbits live in New Zealand?”
  • 9.
  • 10.
  • 11. 6th
  • 12.
  • 13. 3rd
    4th
  • 14. How search engines read Web pages
    Page title
    Headline
    Description
    Story
    Related links
  • 15. White hat SEO: search engine optimization according to rules
    Black hat SEO: cloaking, link farms
  • 16.
  • 17. Free BMWs
    Free Car Free Car Free Car Free Car Free Car
    Come Get it! Free
    Giveaway
    Cheap BMWs
    Best cars in the world
    Cheap used cars no money down
    Cheap car Cheap car Cheap car Cheap car
    Very cheap new car
  • 18. SEO best practices
    Write information-rich stories that people will want to read and link to
    Link to sites that are relevant to your article, Web site
  • 19. Things important for search engines
    Google Pagerank (PR)
    Links
    Anchor text
  • 20. Google Pagerank (PR): Google assigns weight/ranking to Web pages based on number, quality, authoritativevess
    10
    9
    8
    7
    6
    5
    4
    3
    2
    1
    0
  • 21. Link to your story is like a vote of confidence
    The more authoritative the Web sites that link to your Web site/page, the more important the search engines will think it is.
    The most authoritative sites include .edu .gov .org
    Google
    PageRank
  • 22. LINKING!
    =
    Article without links = island
  • 23. REMEMBER
    Google loves fresh, updated content
    The more you update the more frequently search engines will crawl your site
  • 24. Anchor Text
    UPIU is a good journalism mentoring site.
    Click hereto view a good journalism mentoring site.
    Optimize your Anchor Text to improve:
    - Branding
    - Keyword Ranking
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. 4th
  • 31. What is your Web site about?
    Build keyword list
    Google Keywords
    Google Trends
    Google Wonderwheel
    ~keyword
  • 32. Put keywords in:
    Metatags
    Headline
    Description
    Article