WHAT IS THE PURPOSE AND INTENTION OF A FILM TRAILER ?
Creates a sense of urgency. People watch the film trailer and then decide they are going to watch the film. Generates Publicity The film trailer reaches out to audiences and creates publicity. Target Audience The purpose of the trailer is to target specific audiences Creates a Fanbase WHAT IS THE PURPOSE AND INTENTION OF A FILM TRAILER ? Creates Awareness Maximise Profit The film trailer creates an audience for the film therefore it increases profit made Showcase the best and most important parts of the film Grips audiences and makes them interested Promotes Film Generates interest and gets the film noticed by vast audiences Attracts Audiences
Showcase Enigma Codes Creates a sense of mystery Leave Audiences With Unanswered Questions The audience should be intrigued and left with unanswered questions to make them want to come and view the film Suggest something of the mood For example if the film is a horror the trailer should scare EFFECTS A FILM TRAILER SHOULD HAVE ON AN AUDIENCE Technological Advances Technological advances such as a 3D film makes people want to see it Convey The Type of film/story Create a sense of excitement The film trailer should create a buzz to go and see the film Intrigue
Franchise The film trailer for example makes you aware of the fact that a film is apart of a franchise for example spiderman Makes the film seem better than it is Showcases Action Leaves people excited and wanting to see the film WHAT DOES A GOOD FILM TRAILER DO ? The directors And production company People will go and watch a film because of the production company as they know that the majors will offer a high budget and glossy film Gives away parts of the Story It gives away certain aspects Of the film but not all Date The trailer tells you the date it gets released Promotes the stars of the film People will come and watch the film based purely On the stars in it