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2 deliberate creavtivity and invention



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  • 2. Specification Detail The role of lateral thinking and deliberate creativity in developing new business ideas
  • 3. Deliberate Creativity The essence of deliberate creativity is to focus on what people already know Once the topic is described in detail, the trick is to focus on one element and ask how it might be different This allows ordinary people to come up with good new ideas
  • 4. TASK: Maltesers
  • 5. Competitive Advantage andCreativity Competitive advantage is the term given to any factors that help a business succeed when fighting direct rivals. There are two ways to achieve this:  Making the price lower  Making your product stand out more The last element is where thinking creatively comes in.
  • 6. Evaluating Ideas Two key stages:-  Evaluating whether a great idea is also a good, sensible, workable one  Bringing the idea to reality Because the people coming up with ideas were subjected to differing moods, people are placed into different roles These roles are known the thinking hats
  • 7. Benefits Identifying the number and likely scale of the benefits
  • 8. Constituencies and feelings Which groups of people will be affected by the idea, what is their likely reaction and how can these factors be managed?
  • 9. Data What data do we have and do we still need to take an informed decision? How reliable are the sources? And how do we handle uncertainty in the data?
  • 10. Issues to be managed Identifying the risks and how they are to be managed
  • 11. Solutions What solutions can we identify to the problems identified by the black, red and white hats. How can they be overcome?
  • 12. Process Who will be responsible for what, if we carry the project forward?
  • 13. Actions What actions should we take? Have we enough information to take a decision now? Or should we carry on with the analysis phase?
  • 14. Task : Circus Tent