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Professional Branding<br />The Business of Marketing You<br />
Agenda<br />Definition of Personal Branding<br />4 Steps to Branding<br />Going Virtual<br />
What is Professional Branding?<br />Process of how you market yourself to others<br />Visible, available and relevant info...
What Does that Include?<br />Interpersonal Skills<br />Physical Appearance<br />Virtual Appearance<br />It is YOU!!!<br />
What do you think when you see the following?<br />
4 Steps to Branding<br />
Step 1:  Discover<br />What do you think of when you see your name?<br />What do you think other people think of when they...
What is My Brand?<br />Who are you?<br />What do you do?<br />What makes you unique?<br />What do you want to do?<br />SWO...
Step 2:  Create<br />
Interpersonal Skills<br />Attitude/Personality<br />Communication Skills<br />Approachability<br />
Appearance<br />Neat, Clean<br />Clothing<br />Grooming Habits<br />Demeanor<br />
Creating Your Brand On-line<br />Same Name <br />Consistent Font for Name<br />Profile Picture<br />Target On-line Sites<b...
On-line sites<br />FaceBook<br />Myspace<br />Twitter<br />LinkedIn<br />FriendFeed<br />Google Profiles<br />Wordpress<br...
Step 3:  Communicate<br />Status Feeds<br />Tweet – 3 times a day<br />Blog – Once a week<br />On-line Conversations<br />...
Step 4:  Maintain<br />Update Regularly<br />Interlink Your Web Presence<br />Knowem<br />ZoomInfo<br />Google Yourself<br...
Questions<br />Holly Holman<br />Career Counselor<br />College of Technology | University of Houston<br />108 Technology 1...
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Professional Branding

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The Business of Marketing You On-line

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  • The info should tell potential employers and networking contacts where you are in your career and where you want to go.
  • Transcript of "Professional Branding"

    1. 1. Professional Branding<br />The Business of Marketing You<br />
    2. 2. Agenda<br />Definition of Personal Branding<br />4 Steps to Branding<br />Going Virtual<br />
    3. 3. What is Professional Branding?<br />Process of how you market yourself to others<br />Visible, available and relevant information about you<br />
    4. 4. What Does that Include?<br />Interpersonal Skills<br />Physical Appearance<br />Virtual Appearance<br />It is YOU!!!<br />
    5. 5. What do you think when you see the following?<br />
    6. 6. 4 Steps to Branding<br />
    7. 7. Step 1: Discover<br />What do you think of when you see your name?<br />What do you think other people think of when they see your name?<br />What would you like others to think of when they see your name?<br />
    8. 8. What is My Brand?<br />Who are you?<br />What do you do?<br />What makes you unique?<br />What do you want to do?<br />SWOT Analysis<br />
    9. 9. Step 2: Create<br />
    10. 10. Interpersonal Skills<br />Attitude/Personality<br />Communication Skills<br />Approachability<br />
    11. 11. Appearance<br />Neat, Clean<br />Clothing<br />Grooming Habits<br />Demeanor<br />
    12. 12. Creating Your Brand On-line<br />Same Name <br />Consistent Font for Name<br />Profile Picture<br />Target On-line Sites<br />
    13. 13. On-line sites<br />FaceBook<br />Myspace<br />Twitter<br />LinkedIn<br />FriendFeed<br />Google Profiles<br />Wordpress<br />Blogger<br />Visual CV<br />YouTube<br />
    14. 14. Step 3: Communicate<br />Status Feeds<br />Tweet – 3 times a day<br />Blog – Once a week<br />On-line Conversations<br />Blog Marketing<br />Comment on Other Blogs<br />Link to Other Blogs<br />Email Experts<br />Guest Post<br />Find & Track Posts/Discussion<br />Google Alerts<br />StumbleUpon<br />Board Tracker<br />Technorati<br />Backtype<br />
    15. 15. Step 4: Maintain<br />Update Regularly<br />Interlink Your Web Presence<br />Knowem<br />ZoomInfo<br />Google Yourself<br />“You are what Google says you are!”<br />
    16. 16.
    17. 17. Questions<br />Holly Holman<br />Career Counselor<br />College of Technology | University of Houston<br />108 Technology 1 Building<br />713-743-4100<br />hholman@uh.edu<br />
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