Professional Branding
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Professional Branding

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The Business of Marketing You On-line

The Business of Marketing You On-line

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  • The info should tell potential employers and networking contacts where you are in your career and where you want to go.

Professional Branding Professional Branding Presentation Transcript

  • Professional Branding
    The Business of Marketing You
  • Agenda
    Definition of Personal Branding
    4 Steps to Branding
    Going Virtual
  • What is Professional Branding?
    Process of how you market yourself to others
    Visible, available and relevant information about you
  • What Does that Include?
    Interpersonal Skills
    Physical Appearance
    Virtual Appearance
    It is YOU!!!
  • What do you think when you see the following?
  • 4 Steps to Branding
  • Step 1: Discover
    What do you think of when you see your name?
    What do you think other people think of when they see your name?
    What would you like others to think of when they see your name?
  • What is My Brand?
    Who are you?
    What do you do?
    What makes you unique?
    What do you want to do?
    SWOT Analysis
  • Step 2: Create
  • Interpersonal Skills
    Attitude/Personality
    Communication Skills
    Approachability
  • Appearance
    Neat, Clean
    Clothing
    Grooming Habits
    Demeanor
  • Creating Your Brand On-line
    Same Name
    Consistent Font for Name
    Profile Picture
    Target On-line Sites
  • On-line sites
    FaceBook
    Myspace
    Twitter
    LinkedIn
    FriendFeed
    Google Profiles
    Wordpress
    Blogger
    Visual CV
    YouTube
  • Step 3: Communicate
    Status Feeds
    Tweet – 3 times a day
    Blog – Once a week
    On-line Conversations
    Blog Marketing
    Comment on Other Blogs
    Link to Other Blogs
    Email Experts
    Guest Post
    Find & Track Posts/Discussion
    Google Alerts
    StumbleUpon
    Board Tracker
    Technorati
    Backtype
  • Step 4: Maintain
    Update Regularly
    Interlink Your Web Presence
    Knowem
    ZoomInfo
    Google Yourself
    “You are what Google says you are!”
  • Questions
    Holly Holman
    Career Counselor
    College of Technology | University of Houston
    108 Technology 1 Building
    713-743-4100
    hholman@uh.edu