Mailing List, Email List, Sales Leads

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Mailing and email lists for consumer and business.

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Mailing List, Email List, Sales Leads

  1. 1. www.HFBadvertising.com
  2. 2. <ul><li>The Business Database </li></ul><ul><li>The Consumer Database </li></ul><ul><li>Lifestyle Database </li></ul><ul><li>New Leads Databases </li></ul><ul><li>Specialty Products and Services </li></ul>Presentation Overview
  3. 3. <ul><li>14 Million United States Records </li></ul><ul><li>1.4 Million Canadian Records </li></ul><ul><li>Compilation Process: </li></ul><ul><li>5,500 Yellow Page Directories </li></ul><ul><li>4,500 Business White Pages </li></ul><ul><li>18 Million Listings Compiled Each Year </li></ul><ul><li>9,400 Annual Reports </li></ul><ul><li>SEC Filings </li></ul><ul><li>10k reports </li></ul><ul><li>News Items, Journals, and Numerous Publication Articles </li></ul><ul><li>Public Directories </li></ul>The Business Database
  4. 4. <ul><li>Quality Assurance: </li></ul><ul><li>Process Not an Event: </li></ul><ul><li>Associates Not Contractors </li></ul><ul><li>Creates Not Aggregates </li></ul><ul><li>Continuous database updates: </li></ul><ul><li>NCOA - 12 Times Year – 3 rd Thursday of every month. </li></ul><ul><li>The Business Database changes 70% a year. </li></ul><ul><li>Continuous Telephone Verification Process: </li></ul><ul><li>22 Million Calls Each Year </li></ul><ul><li>Verify Company Name, Address, SIC </li></ul><ul><li>Collect Contact Name, Employee Size </li></ul><ul><li>and Mailing Address </li></ul><ul><li>Specialized Calling Groups: </li></ul><ul><li>Small Businesses </li></ul><ul><li>Large Businesses (100 + Employees) </li></ul><ul><li>Complex Businesses (Linkage) </li></ul><ul><li>Professionals </li></ul>The Business Database Value Adds
  5. 5. The Business Database
  6. 6. <ul><li>Contact Name & Title </li></ul><ul><li>Company Name </li></ul><ul><li>City, State, Zip+4 </li></ul><ul><li>Phone Number </li></ul><ul><li>Fax Number (where available) </li></ul><ul><li>Primary & Secondary SIC Codes </li></ul><ul><li>Employee Size </li></ul><ul><li>Sales Volume </li></ul><ul><li>Years in Business </li></ul><ul><li>Yellow Page Ad Size </li></ul><ul><li>ABI Number </li></ul><ul><li>Ethnicity </li></ul><ul><li>Business Status – HQ, Branch, etc. </li></ul><ul><li>Office Size </li></ul><ul><li>Growing Company Code </li></ul><ul><li>Work-at-Home (SOHO’s) </li></ul><ul><li>Credit Rating Code </li></ul><ul><li>Call Status Code & Tele-research Date </li></ul><ul><li>Geo-Coding </li></ul><ul><li>And much more! </li></ul>Over 75 Options to Select From! The Business Database
  7. 7. Questions / Comments How might this database benefit your company? Business Database
  8. 8. <ul><li>DQI (Data Quality Index) </li></ul><ul><li>Contains detailed information on: </li></ul><ul><ul><li>250 million individuals </li></ul></ul><ul><ul><li>115 million households </li></ul></ul><ul><ul><li>57 million homeowners </li></ul></ul><ul><li>Proprietary compilation process of consumer white pages enhanced by thousands of public sources and data licensed from strategic partners. </li></ul><ul><li>Includes over 250 selection categories. </li></ul><ul><li>Reasons for Superiority: </li></ul><ul><li>Comprehensiveness of the data - more books compiled than our competitors. </li></ul><ul><li>Recency of the data - it takes only 6-8 weeks from the receipt of a phone directory until the data is updated or appended in the database. </li></ul>The Consumer Database
  9. 9. The Consumer Database Value Adds Consumer Compilation More Than Just a Compiler National Change Of Address Warranty Data Questionnaires Surveys Mail Order Buyers & Responders Voter Registrations Telephone Listings Proprietary Credit Information Lifestyle Records Deed & Assessment Information Credit Card Transaction Data
  10. 10. The Consumer Database Over 250 Options to Select From! <ul><li>Contact Name </li></ul><ul><li>Address, City, State, Zip </li></ul><ul><li>Phone Number </li></ul><ul><li>Date of Birth </li></ul><ul><li>Estimated Income </li></ul><ul><li>Home Value & Age of Home </li></ul><ul><li>Mortgage Data </li></ul><ul><li>Home Owner / Renter </li></ul><ul><li>Length of Residence </li></ul><ul><li>Head of Household Including Gender </li></ul><ul><li>Marital Status </li></ul><ul><li>Presence of Children & Age Range </li></ul><ul><li>Ailments </li></ul><ul><li>Boat Ownership </li></ul><ul><li>Credit Card Data – card type, last date used… </li></ul><ul><li>Ethnicity </li></ul><ul><li>Lifestyle Indicators </li></ul><ul><li>Census Information </li></ul><ul><li>Donor History </li></ul><ul><li>Mail Order Buyers </li></ul><ul><li>PRIZM </li></ul><ul><li>WealthFinder </li></ul><ul><li>Nielson Rankings </li></ul><ul><li>And many more! </li></ul>
  11. 11. <ul><li>An Independent Audit Confirms that as an Industry Leader in Quality and Coverage for Consumer Information.* </li></ul><ul><li>Deliverability rate of 95.6% compared to 92-93% deliverability rates of the competitor files. This allows you to: reach 2-4% more prospects; improve response and contact rates; save marketing dollars because fewer mail pieces are returned as undeliverable. </li></ul><ul><li>consumer file provides the: highest contact rate; lowest disconnect rate; maximum coverage for residential telephone numbers. This ensures a high contact rate and improves telemarketing ROI. </li></ul><ul><li>i consumer file provided comprehensive coverage on many elements including: Income; Age; Home Value; Length of Residence; Marital Status. </li></ul><ul><li>*Audit was conducted By Creighton University Center for Electronic Commerce and Database Management – Summer 2004 </li></ul>Consumer Competitive Audit
  12. 12. Questions / Comments How might this database benefit your company? Consumer Database
  13. 13. <ul><li>Features & Benefits </li></ul><ul><ul><li>Self-reported information </li></ul></ul><ul><ul><li>Third Party information </li></ul></ul><ul><ul><li>Consistently asked questions </li></ul></ul><ul><ul><ul><li>Family/Home </li></ul></ul></ul><ul><ul><ul><li>Health/Medication </li></ul></ul></ul><ul><ul><ul><li>Shopping/Services </li></ul></ul></ul><ul><ul><ul><li>Interests/Hobbies </li></ul></ul></ul><ul><ul><li>Consists of Opt-in information only </li></ul></ul><ul><ul><li>Only those records that match our Consumer Database are added to The Lifestyle Database! </li></ul></ul><ul><ul><ul><li>This allows you to select things like age and income along with Lifestyle selects. </li></ul></ul></ul>Lifestyle Database
  14. 14. <ul><li>Popular Segments: </li></ul><ul><li>High-tech Interest - Have a Modem; Own a PC; Internet User </li></ul><ul><li>Respondent data - Name/Address; Email Address; Family Member Names/Ages; Home Owner/Renter; Marital Status; Occupation; Income </li></ul><ul><li>Ailments - Allergies; Arthritis/Rheumatism; Back Pain; Diabetes; Epilepsy; Insomnia; Sensitive Skin; Others </li></ul><ul><li>Financial Services - Annuities; IRAs; Mutual Funds; Stocks/Bonds; Financial Planning; Estate Planning </li></ul><ul><li>Lifestyle Data - Hobbies; Sports; Music Preference; Reading Preference; Diet/Exercise; Travel; Pets </li></ul>Lifestyle Database
  15. 15. Questions / Comments How might this database benefit your company? Lifestyles Database
  16. 16. <ul><li>New Home Owners </li></ul><ul><li>Compiled From: </li></ul><ul><ul><li>County Courthouse Deed Information </li></ul></ul><ul><ul><li>Real Estate Information (Mortgage Value, </li></ul></ul><ul><ul><li>Sale Price, Mortgage Date) </li></ul></ul><ul><ul><li>Transactional Utility Data </li></ul></ul><ul><li>5.2 Million Records Annually </li></ul><ul><li>430,000 Records Monthly </li></ul><ul><li>100,000 Records Weekly </li></ul><ul><li>New Businesses </li></ul><ul><li>A New Business opens every 12 seconds in the US. </li></ul><ul><li>Compiled From: </li></ul><ul><ul><li>New Incorporations from over 340 different sources </li></ul></ul><ul><ul><li>Over 200 County Level Sources: Trade Names & DBA’s filed </li></ul></ul><ul><ul><li>Over 50 Newspapers </li></ul></ul><ul><ul><li>Over 100 Other Misc. Sources </li></ul></ul><ul><ul><li>Secretary of States Offices </li></ul></ul><ul><ul><li>Transactional Utility Data </li></ul></ul><ul><li>2.5 Million New Business Added Annually </li></ul><ul><li>48,000 New Business Added Weekly </li></ul>New Leads Databases <ul><li>New Movers </li></ul><ul><li>Compiled From: </li></ul><ul><ul><li>Credit Card Companies </li></ul></ul><ul><ul><li>Magazine Subscriptions </li></ul></ul><ul><ul><li>Donnelly Change of Address Data </li></ul></ul><ul><li>15.6 Million Records Annually </li></ul><ul><li>1.3 Million Records Monthly </li></ul><ul><li>300,000 Records Weekly </li></ul>
  17. 17. <ul><li>Public Record Database </li></ul><ul><li>Bankruptcy Database is a comprehensive, nationwide file which contains bankruptcy and tax lien information on over 30 million individuals and businesses. </li></ul><ul><li>Select Bankruptcy Leads By: Bankruptcy Type; Filing Date; Bankruptcy Status. </li></ul><ul><li>Select Tax Lien Information By: Filing Date; Closing Date; Tax Lien Date; Lien Amount. </li></ul><ul><li>Occupant Database </li></ul><ul><li>Donnelley’s occupant file is a smart way to lower your postage costs. </li></ul><ul><ul><ul><li>Database contains more than 122 Million “occupant” addresses. </li></ul></ul></ul><ul><li>Source and Stats </li></ul><ul><li>We combine our information from: </li></ul><ul><ul><ul><li>Multi-verified proprietary sources </li></ul></ul></ul><ul><ul><ul><li>More than 4,000 phone directories </li></ul></ul></ul><ul><ul><ul><li>Public sources: real estate, voter registration </li></ul></ul></ul><ul><ul><ul><li>Census information </li></ul></ul></ul><ul><li>Select Your Audience </li></ul><ul><ul><ul><li>Selective Saturation-Pay the lowest postage rates </li></ul></ul></ul>Public Record and Occupant File
  18. 18. Questions / Comments How might this database benefit your company? New Leads and Additional Databases
  19. 19. <ul><li>19,000,000 Opt-In Consumer Emails with Demographics </li></ul><ul><li>This list represents consumers who have elected to receive third party email marketing from partnered sites. </li></ul><ul><li>Demographics including- education, lifestyle, auto ownership, credit card information, ethnicity, occupation and many others. </li></ul><ul><li>Source: Consumers who have elected to receive third party email marketing from partnered company websites </li></ul><ul><li>2,000,000 Opt-In Businesses Executives via Email </li></ul><ul><li>Opt-In Business Email Addresses Available by: Key Executive; SIC code; Sales Volume; Employee Size. </li></ul><ul><li>Source: Telephone Verification </li></ul>Email Products and Services Mailing address information available on all Email records for integrated campaigns!
  20. 20. Email Products and Services <ul><li>Advantages to selling email services </li></ul><ul><ul><li>Low cost </li></ul></ul><ul><ul><li>Quick Turnaround Times: 2-3 days </li></ul></ul><ul><ul><li>Trackable Results </li></ul></ul><ul><ul><li>No hidden costs </li></ul></ul><ul><ul><li>Follow up Marketing </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Spam Analysis </li></ul></ul><ul><ul><li>Creative Services </li></ul></ul><ul><ul><li>Professional expertise </li></ul></ul>
  21. 21. Email Blast Tracking Report
  22. 22. <ul><li>Data Processing Services allow you to offer your clients efficient, affordable, comprehensive data processing . </li></ul><ul><li>List Enhancement (Appends or adds business/consumer data to existing database) </li></ul><ul><li>Suppression ( Purchase new records while minimizing duplication) </li></ul><ul><li>Merge Purge (Clean up current data by identifying duplication within an existing database) </li></ul><ul><li>Custom Analytics & Profiles (Tally/Stat Report by Demographics) </li></ul><ul><li>NCOA :National Change of Address (Identifies people and organizations that have moved for up to 48 months) </li></ul><ul><li>Federal Trade Commission Do Not Call Service Removes all names that are on the National Do Not Call Registry) </li></ul><ul><li>Postal Presorting ( Get the best postage rates available) </li></ul>Specialty Products and Services
  23. 23. Specialty Product: Data Appends <ul><li>Benefits of Database Enhancements : Increase Your Sales With a Value Add Product ! </li></ul><ul><li>Develop a More Targeted Marketing Plan </li></ul><ul><li>Increase the Knowledge of your Customer Base. </li></ul><ul><li>Decrease Printing and Postage Costs. </li></ul><ul><li>Increase Response Rates. </li></ul><ul><li>Make Better List Selections . </li></ul><ul><li>Top 10 Business Append Elements Top 10 Consumer Append Elements </li></ul><ul><li>Company Name Head of Household Name </li></ul><ul><li>Full Address Age Code </li></ul><ul><li>Contact Name Income </li></ul><ul><li>Phone Home Value </li></ul><ul><li>Fax Length of Residence </li></ul><ul><li>Sales Volume Presence of Children </li></ul><ul><li>Employee Size Occupation </li></ul><ul><li>Business Status Code Own/Rent </li></ul><ul><li>Primary SIC w/ Description Marital Status </li></ul><ul><li>ABI Number Location Type </li></ul><ul><li>Other popular Selects Business and Consumer Email Addresses, Census Data, </li></ul><ul><li>Wealthfinder, Corporate Linkage! </li></ul>
  24. 24. Additional Data Processing Services <ul><li>Suppression : Refresh a current Database with new leads </li></ul><ul><li>Purchase new records while minimizing duplication. </li></ul><ul><li>ABI numbers are assigned to your records. These ABI numbers in turn, are removed from the requested universe. </li></ul><ul><li>Saves you time by ensuring the list may be used for marketing in conjunction with the current database immediately without worry . </li></ul><ul><li>Merge/Perge : Duplicate Identification </li></ul><ul><li>Clean up current data by identifying duplication within an existing database </li></ul><ul><li>Combine lists from several vendors/sources </li></ul><ul><li>Produce one clean file for marketing use </li></ul><ul><li>Customer Profiling Services : What do YOUR Best Clients Look Like </li></ul><ul><li>Appends selected demographic criteria </li></ul><ul><li>Provides a comprehensive summary/profile report of those characteristics that best describe your current customers </li></ul><ul><li>Gives you a greater understanding of who your clients are and who to target new marketing efforts towards </li></ul>

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