Hayley's Personal Brand Plan


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An overview of my proposed online reputation/ personal brand plan. It is in its early stages but I will be focussing on Entertainment PR.

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Hayley's Personal Brand Plan

  1. 1. MY PERSONAL BRAND PLAN Entertainment & Television Critic “ Communication Junkie” By: Hayley Farb
  2. 2. WHO AM I? <ul><li>Hayley Farb </li></ul><ul><li>Toronto, Ontario </li></ul><ul><li>23 years old </li></ul><ul><li>Westmount C.I- 2004 </li></ul><ul><li>York University- June 2008 </li></ul><ul><li>- Honours Double Major (Anthropology, Law and Society) </li></ul><ul><li>Humber PR student- January 2010- present </li></ul><ul><li>Key Interests: </li></ul><ul><li>Entertainment PR/ Events </li></ul><ul><li>Primetime & Daytime Television </li></ul><ul><li>Publicity </li></ul>
  3. 3. Principle Statements <ul><li>WHAT DO I PLAN TO DO? </li></ul><ul><li>At 23 years old, my brand is a work in progress with unlimited potential </li></ul><ul><li>I plan to create a successful online presence. </li></ul><ul><li>Continue developing and adding to my blog, while highlighting my interest in Entertainment PR through my knowledge and critique of the television and film industry </li></ul>
  4. 4. GOALS (Strategies & Tactics) <ul><li>Engage with online social applications. </li></ul><ul><li>Add value to any and all television/entertainment related conversations. </li></ul><ul><li>Create business cards. </li></ul><ul><li>Keep blogging- making my blogs relevant and useful </li></ul><ul><li>Join CPRS and IABC </li></ul><ul><li>Stay informed- keep up to date and relevant. </li></ul><ul><li>Utilize Humber opportunities set forth for us </li></ul><ul><li>Ultimate Goal: </li></ul><ul><li>F ind a job upon graduating from the Humber PR program, which will help me grow and evolve my personal brand/ online reputation </li></ul>
  5. 5. My Role <ul><li>Establish lasting and useful relationships with those that can help further my objectives and provide expert insight into the PR industry </li></ul><ul><li>Utilize the guidance provided for me by my professional mentors </li></ul><ul><li>Ensure that my online reputation is appropriate and at its maximum potential going forward </li></ul><ul><li>Network by utilizing and enhancing my online reputation </li></ul><ul><li> My mentor & me </li></ul>
  6. 6. SWOT ANALYSIS <ul><li>Strengths </li></ul><ul><li>Passion for everything entertainment </li></ul><ul><li>Keen interest in Television- both daytime and primetime </li></ul><ul><li>Strong opinions on the positives and negatives of the television industry </li></ul><ul><li>Driven and highly motivated </li></ul><ul><li>Attention to detail </li></ul><ul><li>“ Social Butterfly” </li></ul><ul><li>Fast on my feet- quick learner </li></ul><ul><li>Work best under pressure and during intense deadlines </li></ul><ul><li>Weaknesses </li></ul><ul><li>Need to work on increasing my online presence and gaining a loyal follower base on social applications such as Twitter, Blogger etc. </li></ul><ul><li>Must gain as much volunteer experience as possible before bursting onto the professional scene </li></ul>
  7. 7. SWOT ANALYSIS CONTINUED…. <ul><li>Opportunities </li></ul><ul><li>Humber has a very strong reputation and immense industry contacts </li></ul><ul><li>This program has enabled us to contribute to online discussion. </li></ul><ul><li>I can now add insights about television specifically and the overall entertainment industry through my social media knowledge </li></ul><ul><li>Threats </li></ul><ul><li>Economic climate </li></ul><ul><li>Creating a name for myself in a very competitive environment </li></ul><ul><li>Competing against those with a long established online reputation </li></ul>
  8. 8. My Critical Path <ul><li>Short Term Goals </li></ul><ul><li>Complete by April 1, 2010: </li></ul><ul><li>Start following 5 useful and important blogs that reflect my own </li></ul><ul><li>Begin tweeting once per day </li></ul><ul><li>Add to online conversations on a weekly basis- be relevant and add value </li></ul><ul><li>Connect with someone in the industry who has a similar online presence and related interests to learn and grow from </li></ul><ul><li>Long Tern Goals </li></ul><ul><li>Complete by September 1, 2010 </li></ul><ul><li>Have my professional mentor approve and give feedback on my brand plan, </li></ul><ul><li>Update & work on Linkedin profile </li></ul><ul><li>Increase my overall online following- 300 Twitter followers </li></ul><ul><li>Receive at least 3 professional recommendations on Linkedin </li></ul>
  9. 9. Why Hayley Farb? Focused Appreciative Curious Friendly Approachable Ambitious Passionate Creative Career Driven Strong Innovative Dedicated Independent Team Player Generous
  10. 10. CONTACT INFORMATION <ul><li>You can reach me @ </li></ul>[email_address]
  11. 11. STAY TUNED TO SEE WHAT’S NEXT……. I’m always full of surprises!