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Tripling user signups in 1 month,[object Object],A Study on picking KPIs and a framework for improving them.,[object Object]
Me and Heyzap,[object Object],[object Object]
Platform for Social and MMO games online
Distribute Games to 220,000 websites
Users signup through Heyzap to play games,[object Object]
KPIs are important to succeed
Example: Facebook and its Monthly Active Users
For Heyzap, User Signups were the main focus 2 months ago,[object Object]
Existing Channels for optimizing KPI
New Channels for improving KPI,[object Object]
A/B testing framework

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Tripling User Signups in One Month