To Share, or Not to Share, That is the Question: Information Sharing Among Urban Crafters<br />Sarah Caldwell<br />Sarah G...
Who? And Why?<br />Population<br />
Population = URBAN CRAFTERS<br />Craft micro-retailers<br />Small business owners<br />Crafters<br />Community members<br />
Urban Crafters<br />“Small business owner” <br />Compose >99% of all businesses in the U.S.A. <br />Legal definition = <50...
Urban Craft Uprising<br />Urban Craft Uprising's Mission: <br />“To build a fun, successful showcase for indie crafters an...
Urban Craft Uprising<br />
What ExistsProblemsAreas of AgreementAreas of Disagreement<br />Literature Review<br />
Literature Review<br />The Literature on Crafters<br />What Exists<br />Sharing business information<br />Sharing artistic...
She’s Crafty: Are YOU?<br />Participation<br />
Game Instructions<br />You’ve each been given a set of instructions for how to build a boat, but your set may be incomplet...
Survey + Interviews<br />Fieldwork<br />
Crafting our Survey: Basics<br />Preliminary questionnaire: Fremont Market <br />19 questions<br />12 in-person respondent...
Sharing: Business or Art?<br />
Sharing: Information Types?<br /><ul><li>Anything that could be useful
Getting into craft fairs
Marketing
Costs
How to get/retain customers
Pricing
Bookkeeping
Storing
General design ideas
Whether you think it will sell
Anything that they might find useful
The kinds of materials you’ll use
Crafting strategy</li></li></ul><li>Sharing: Reasons WHY<br />
Sharing: Reasons Why NOT<br />
Theoretical Influences<br />Small Worlds+ Life in the Round + Social Networks (Chatman)<br />Information Horizons (Sonnenw...
Information Horizons: Engineers	<br />
Horizons: Social Network + Context<br />
Fieldwork 2.0 : Crafting Interviews<br />Three interviews with local crafters<br />Open-ended, topical questions based on ...
Devon: Once Upon a Pedestal, Etsy.com<br />Mainly interacts through online message board – more likely to find, share info...
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LIS 510 Information Worlds

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LIS 510 Information Worlds

  1. 1. To Share, or Not to Share, That is the Question: Information Sharing Among Urban Crafters<br />Sarah Caldwell<br />Sarah Ganderup<br />Erica Leigh Nelson<br />Meredith Slota<br />Julie Tanaka<br />
  2. 2. Who? And Why?<br />Population<br />
  3. 3. Population = URBAN CRAFTERS<br />Craft micro-retailers<br />Small business owners<br />Crafters<br />Community members<br />
  4. 4. Urban Crafters<br />“Small business owner” <br />Compose >99% of all businesses in the U.S.A. <br />Legal definition = <500 employees (www.sba.gov) <br />Sole-proprietorship or LLC<br />Most have just ONE employee: the owner!<br />“Crafter”<br />Hand-crafted products<br />Design + fabrication in-house<br />D.I.Y. ethic<br />Urban Craft Uprising+<br />Local popular craft fair<br />Number of vendors > 100<br />
  5. 5. Urban Craft Uprising<br />Urban Craft Uprising's Mission: <br />“To build a fun, successful showcase for indie crafters and to nurture a supportive DIY crafting community”<br />http://urbancraftuprising.com/<br />Our question is:<br />How does membership in this community affect information behavior?<br />To what extent do members of this “community” share information?<br />Is there competition? Does that affect the ways in which information is shared?<br />
  6. 6. Urban Craft Uprising<br />
  7. 7. What ExistsProblemsAreas of AgreementAreas of Disagreement<br />Literature Review<br />
  8. 8. Literature Review<br />The Literature on Crafters<br />What Exists<br />Sharing business information<br />Sharing artistic information<br />Best Literature<br />Example<br />Further Research<br />
  9. 9. She’s Crafty: Are YOU?<br />Participation<br />
  10. 10. Game Instructions<br />You’ve each been given a set of instructions for how to build a boat, but your set may be incomplete and/or contain duplicates. <br />Your goal is to acquire a full set of the 5 instructions<br />Hint: they’re numbered!<br />You must talk to your fellow crafters and try to get the information you need (i.e. a slip of paper with the instruction(s) you need).<br />Time’s up when the song ends!<br />
  11. 11. Survey + Interviews<br />Fieldwork<br />
  12. 12. Crafting our Survey: Basics<br />Preliminary questionnaire: Fremont Market <br />19 questions<br />12 in-person respondents<br />Online questionnaire: UCU Vendor List<br />24 questions<br />25 (additional) respondents<br />81 emails, 25 responses = 30.8% response rate<br />
  13. 13. Sharing: Business or Art?<br />
  14. 14. Sharing: Information Types?<br /><ul><li>Anything that could be useful
  15. 15. Getting into craft fairs
  16. 16. Marketing
  17. 17. Costs
  18. 18. How to get/retain customers
  19. 19. Pricing
  20. 20. Bookkeeping
  21. 21. Storing
  22. 22. General design ideas
  23. 23. Whether you think it will sell
  24. 24. Anything that they might find useful
  25. 25. The kinds of materials you’ll use
  26. 26. Crafting strategy</li></li></ul><li>Sharing: Reasons WHY<br />
  27. 27. Sharing: Reasons Why NOT<br />
  28. 28. Theoretical Influences<br />Small Worlds+ Life in the Round + Social Networks (Chatman)<br />Information Horizons (Sonnenwald)<br />Theory of Least Effort (Zipf)<br />Constructivism + user is always right (Dervin)<br />
  29. 29. Information Horizons: Engineers <br />
  30. 30. Horizons: Social Network + Context<br />
  31. 31. Fieldwork 2.0 : Crafting Interviews<br />Three interviews with local crafters<br />Open-ended, topical questions based on questionnaire <br />Focus on personal details of processes of sharing<br />Major findings:<br />Crafters more likely to share business-related information than design-related information<br />Personal contacts (2) and online message boards (1) most important <br />
  32. 32. Devon: Once Upon a Pedestal, Etsy.com<br />Mainly interacts through online message board – more likely to find, share information online than in person, and always business information.<br />“I feel more connected to the information than I do with the people”<br />
  33. 33. Samantha: Monkey Sock Monkey<br />Most information exchange is with trusted non-crafter, small business owners.<br />“Getting information from someone else saves me time.”<br />
  34. 34. Megan: TheOrganizedKnitter.com<br />Generally felt very positive about sharing information, but …<br />Small group of local crafters, all non-competitive<br />Difficulty of obtaining information + relevance to specific craft<br />
  35. 35. Information Horizons<br />Social Networks<br />Context + Rules<br />Crafting our Model<br />
  36. 36. River of Crafting<br />
  37. 37. Information Horizons<br />(Sonnenwald, 1999)<br />Proposition 1: “Human information behavior is woven around, i.e., is shaped by and shapes, individuals, social networks, situations, and contexts.”<br />Proposition 3: “Within a context and situation is an ‘information horizon’ in which we can act”<br />
  38. 38. Business<br />Information<br />Crafters’ Horizons of Information Sharing<br />Small Business Owners<br />Crafting<br />Community<br />Fellow Crafters<br />Internet Followers<br />Craft Organizations<br />Crafter<br />Friends + Family<br />Internet Followers<br />Factors = <br />Competition, Feedback<br />Personal Relationships<br />Reciprocity, Community<br />Creative +<br />Design<br />
  39. 39. Crafting community<br />Libraries<br />Government agencies<br />Implications<br />
  40. 40. Implications: Crafting Community<br />Hoarding information can have negative effect on hoarder, must share information to access crafty “hive mind” + community<br />Community has self-identified business information needs <br />Trying to meet that need D.I.Y., but …<br />Organizing workshops, classes, conferences<br />http://www.creativeconferencewest.com/<br />http://www.grassrootsbusinessassoc.com/<br />
  41. 41. Implications: Libraries<br />Making crafters aware of library as a resource<br />Personal and virtual connections<br />Lists of resources targeted at crafters<br />Meeting room<br />Library as office<br />Partnerships between libraries and crafters<br />Crafting workshops<br />Exhibits<br />Collection development<br />
  42. 42. Implications: Government Agencies<br />Micro-retailers don’t fit SBA standard “mold”<br />Policies or information tailored to the particular context of micro-retailers<br />Local gov’ts should explore micro-retailers <br />Their role in the economy <br />Small but vital<br />54% said “essential to livelihood”, 68% said “important” to livelihood<br />Look for ways to support them<br />Urban Craft Uprising, etc. – partnerships with city resources<br />http://smallbusinesssaturday.com/<br />
  43. 43. Sarah Caldwell<br />Sarah Ganderup<br />Erica Leigh Nelson<br />Meredith Slota<br />Julie Tanaka<br />THE END<br />

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