Social MediaRevolutionising Libraries Judy O’Connell @heyjudeonline
Viewing and linking            Single view online              web pages for             information and                ma...
Choice & experiences              Portable, socially             powered, focused               on life-stream,           ...
Immersive & pervasive               Connections and                  experiences                augmented and             ...
Libraryhttp://www.miragebookmark.ch/most-interesting-libraries.htm
Library 2.0              The Dead Sea Scrolls online from Israel Museum’s Shrine of                                      t...
The King James Biblerequired seven years totranslate and manymonths for scribes tocopy.Now we can have it‘whispernetted’ i...
Once again, it wasa book thatinspired manyradical changes inour society.
6th August, 1996
Dangerous words ?
“The more we interact with                                                                                                ...
Conversation Prismwww.theconversationprism.com
“You are what you share”            WE-THINK ~ Charles Leadbeater (2008)cc licensed ( BY NC SD ) flickr photo by pntphoto: ...
Library 2.0 +                                                                                                      “The li...
Library 2.0 +                                                                                                     “The lib...
Social Media in Business  The 5 most popular social media activities       conduced by business in 2010* Nielsen: Communit...
Content offered via social media* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
1 in 4 Businesses have Facebook presence
Social Media in EU Libraries                                                                                 48%          ...
Five top social media targeted by libraries                63%                                       55%                  ...
MUSEUMS SPECIAL SECTION                                                   The Spirit of Sharing                           ...
The Library Minute
Social Media in AU Libraries                                                                                              ...
UTS Library
•   facebook
Powerhouse MuseumLove Lace International Lace Award and exhibition: behind the scenes         iPhone AppExplore Love Lace,...
Social MediaWhat does all this tell us about our services?
communication                                    Can you hear me now?!cc licensed ( BY ) flickr photo by Pixel Addict: http...
cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
“Social media presents                                                                                                    ...
Libraries must be                                                                                                    prese...
The National Library of Australia embraces social media as a community-building tool and for corporate communications. It ...
Will your library be                                                                                                    th...
Are you trustingand listening toyour users andgiving them a rolein helping definethe future of youlibrary services?
Where do we begin?cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
Social media in librariesGambling on a strategy is easy
Social media in librariesGambling on your future is hard
Social media in libraries  It’s a high-stakes game!
Begin with yourself
Understand how to connect,              communicate and collaboratecc licensed ( BY NC SD ) flickr photo by brandoncripps: ...
http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg
http://blog.brianpagan.net/wp-content/uploads/2011/07/Me-and-My-Ecosystem.png
Revolutionising Libraries
Personal learning environment – relying on the   people we connect with through social networks and   collaborative tools ...
Personal web tools – used for tracking our life and   powering our information organisation e.g. photos to   Facebook, pic...
Cloud computing – utilising open access between   sources and devices e.g. Edmodo, Evernote, Diigo.   Mixed reality – adop...
Where do you   fit in?
http://heyjude.wordpress.comhttp://www.facebook.com/judy.oconnellhttp://twitter.com/heyjudeonlinehttp://libraryschool.camp...
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
Revolutionising Libraries with Social Media
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Revolutionising Libraries with Social Media

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With the emergence of tools such as Twitter, Facebook, blogs, wikis, LinkedIn, virtual worlds and more, it has become important to offer a more customer-driven, socially rich and collaborative model of service and content delivery from our libraries.

Social media has few barriers. It's not about budget or acquiring the necessary tools.

What we need are experienced social media staff who can lead our libraries into participatory environments for the benefit of all.

Here you will find many key links and resources to support the workshop Revolutionising Libraries.

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Revolutionising Libraries with Social Media

  1. 1. Social MediaRevolutionising Libraries Judy O’Connell @heyjudeonline
  2. 2. Viewing and linking Single view online web pages for information and marketing
  3. 3. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.
  4. 4. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.
  5. 5. Libraryhttp://www.miragebookmark.ch/most-interesting-libraries.htm
  6. 6. Library 2.0 The Dead Sea Scrolls online from Israel Museum’s Shrine of the Bookhttp://www.miragebookmark.ch/most-interesting-libraries.htm
  7. 7. The King James Biblerequired seven years totranslate and manymonths for scribes tocopy.Now we can have it‘whispernetted’ intoelectronic paper inmoments.
  8. 8. Once again, it wasa book thatinspired manyradical changes inour society.
  9. 9. 6th August, 1996
  10. 10. Dangerous words ?
  11. 11. “Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Browncc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
  12. 12. “The more we interact with these information spaces, the more the environment changes, and the very act of finding information reshapes not only the context that gives that information meaning, but also the meaning itself.” DouglasThomas and John Seely Browncc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  13. 13. Conversation Prismwww.theconversationprism.com
  14. 14. “You are what you share” WE-THINK ~ Charles Leadbeater (2008)cc licensed ( BY NC SD ) flickr photo by pntphoto: http://flickr.com/photos/pntphoto/20621245/
  15. 15. Library 2.0 + “The library will prosper only by making available a much larger range of material in digital form, much of it stored on computers owned by other people and organised by communities of users working with librarians...” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) flickr photo by Andreas Blixt: http://flickr.com/photos/mr-blixt/4504547877/
  16. 16. Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
  17. 17. Social Media in Business The 5 most popular social media activities conduced by business in 2010* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  18. 18. Content offered via social media* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  19. 19. Increasing integration into own media Plans for 2011 integration
  20. 20. 1 in 4 Businesses have Facebook presence
  21. 21. Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media* Social Media Use in European Libraries 2010 by EBSCO
  22. 22. Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks* Social Media Use in European Libraries 2010 by EBSCO
  23. 23. MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011SHELLEY BERNSTEIN lives with her computer. Most days she hunkersdown in her spartan office at the Brooklyn Museum where, as chieftechnology officer, she invents ways to keep people visiting the museumand its Web site, brooklynmuseum.org.Every night she bicycles home to the Red Hook section ofBrooklyn to be with Teddy, her beloved pit bull, andmonitors the institution’s presence on Facebook, Flickr,YouTube, Four Square and Twitter, where it has nearly183,000 followers.Some of her projects — letting Web followers watch a 28-foot tepeebeing built in the museum or inviting them to participate in a comingexhibition by taking a visual art quiz — have led to a flood of invitationsto lecture at conferences around the globe.http://goo.gl/ipahu
  24. 24. The Library Minute
  25. 25. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of eventscc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
  26. 26. UTS Library
  27. 27. • facebook
  28. 28. Powerhouse MuseumLove Lace International Lace Award and exhibition: behind the scenes iPhone AppExplore Love Lace, a new contemporary art exhibition at thePowerhouse Museum, Sydney featuring 134 artists from 20 countries.
  29. 29. Social MediaWhat does all this tell us about our services?
  30. 30. communication Can you hear me now?!cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
  31. 31. cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
  32. 32. cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
  33. 33. cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
  34. 34. cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
  35. 35. “Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.”cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  36. 36. Libraries must be present in the online environment or fail to reach customers using this space.cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  37. 37. The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010.http://www.nla.gov.au/policy-and-planning/social-media
  38. 38. Will your library be the first step or not even be in the game?cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
  39. 39. Are you trustingand listening toyour users andgiving them a rolein helping definethe future of youlibrary services?
  40. 40. Where do we begin?cc licensed ( BY NC ) flickr photo by sadmafioso: http://flickr.com/photos/sadmafioso/5635073770/
  41. 41. Social media in librariesGambling on a strategy is easy
  42. 42. Social media in librariesGambling on your future is hard
  43. 43. Social media in libraries It’s a high-stakes game!
  44. 44. Begin with yourself
  45. 45. Understand how to connect, communicate and collaboratecc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
  46. 46. Where do we begin?
  47. 47. http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg
  48. 48. http://blog.brianpagan.net/wp-content/uploads/2011/07/Me-and-My-Ecosystem.png
  49. 49. Revolutionising Libraries
  50. 50. Personal learning environment – relying on the people we connect with through social networks and collaborative tools e.g. Twitter, Yammer. Personal learning network – knowing where or to whom to connect and find content professional content Revolutionising Libraries
  51. 51. Personal web tools – used for tracking our life and powering our information organisation e.g. photos to Facebook, pictures to Flickr, photos to Twitter Revolutionising Libraries
  52. 52. Cloud computing – utilising open access between sources and devices e.g. Edmodo, Evernote, Diigo. Mixed reality – adopting e-devices and augmented reality e.g. ebooks, QRcodes, Layar browser. Revolutionising Libraries
  53. 53. Where do you fit in?
  54. 54. http://heyjude.wordpress.comhttp://www.facebook.com/judy.oconnellhttp://twitter.com/heyjudeonlinehttp://libraryschool.campusguides.com/socialmedia

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