“Information technology has become a
participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Browncc licensed ( BY NC SD ) ﬂickr photo by Javier Volcan: http://ﬂickr.com/photos/jdvolcan/943235734/
Library 2.0 + “The library
of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) ﬂickr photo by mark raheja: http://ﬂickr.com/photos/markraheja/354922945/
Social Media in Business The
5 most popular social media activities conduced by business in 2010* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Social Media in EU Libraries
48% 37% 15% Not interested Use social media Plan to use social media* Social Media Use in European Libraries 2010 by EBSCO
Five top social media targeted
by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks* Social Media Use in European Libraries 2010 by EBSCO
MUSEUMS SPECIAL SECTION The Spirit
of Sharing Published: March 16, 2011SHELLEY BERNSTEIN lives with her computer. Most days she hunkersdown in her spartan office at the Brooklyn Museum where, as chieftechnology officer, she invents ways to keep people visiting the museumand its Web site, brooklynmuseum.org.Every night she bicycles home to the Red Hook section ofBrooklyn to be with Teddy, her beloved pit bull, andmonitors the institution’s presence on Facebook, Flickr,YouTube, Four Square and Twitter, where it has nearly183,000 followers.Some of her projects — letting Web followers watch a 28-foot tepeebeing built in the museum or inviting them to participate in a comingexhibition by taking a visual art quiz — have led to a flood of invitationsto lecture at conferences around the globe.http://goo.gl/ipahu
Social Media in AU Libraries
• Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of eventscc licensed ( BY NC SD ) ﬂickr photo by César Poyatos: http://ﬂickr.com/photos/cpoyatos/5791320785/
The social media presence of
Australian Public Libraries Blog post July 2011• Overwhelmingly, Australian public libraries don’t have their own websites• 8 out of 16 didn’t have a Facebook Page while 9 out of 16 lacked a Twitter page• Those public libraries that do have some social media presence are not using them successfully
Every time a major event
happens in theworld these days, it’ only a matter of sseconds before Twitter starts fizzing withnews and shared experiences.cc licensed ( BY SD ) ﬂickr photo by kainet: http://ﬂickr.com/photos/kainet/144703613/
Social media, and online services
in general, allow the user to interact with library staff in a space that is more power neutral than the traditional library deskcc licensed ( BY ) ﬂickr photo by procsilas: http://ﬂickr.com/photos/procsilas/47651477/
“Social media presents a unique
set of challenges for librarians who are dedicated to outreach and to privacy.”cc licensed ( BY NC SD ) ﬂickr photo by sgs_1019: http://ﬂickr.com/photos/visionwithin/133942287/
Libraries must be present in
the online environment or fail to reach customers using this space.cc licensed ( BY NC SD ) ﬂickr photo by sgs_1019: http://ﬂickr.com/photos/visionwithin/133942287/
The National Library of Australia
embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010.http://www.nla.gov.au/policy-and-planning/social-media
New WorDS Will your library
be the ﬁrst step or not even be in the game?cc licensed ( BY ) ﬂickr photo by Håkan Dahlström: http://ﬂickr.com/photos/dahlstroms/5619142194/
How you prepare counts!Find things
on the social web – Google or media alerts – Search the social web withother toolsKeep up to date with new stuff – Read analyst and practitioner blogs – Subscribe to blog/web feeds and RSS reader
Remember... The application of social
media tools must do more than simply present a different avenue to the same information.cc licensed ( BY NC ) ﬂickr photo by chiaralily: http://ﬂickr.com/photos/chiaralily/5273432866/
In November 2008 the National
Library of New Zealand joined The Commons on Flickr: 1. To increase access to publicly-held photography collections 2. To provide a way for the general public to contribute information and knowledge.
Photos, video and audio recordings
can be added,enriched by stories and memories from users and addedto Collections or strung into Tours. Posted on October 10, 2011 by Archives Outside
Libraries with X-factorTwitter describes itself
as a “real-time informationnetwork”. It is a micro-blogging tool, allowing 140characters for each “Tweet”.Hashtags (#) on keywords allow easy searching andlinking of topics.The Twitter button added to a web-pageencourages interest.
Libraries with X-factorTweet, RT, Reply,
DM, Lists, #tags,favourites, searches, @replies, URLshortening, Apps.Visit twitter tools and discover twitterclients, and twitter apps. Curation withPaper.li, Tweeted Times. Hootsuite,Tweetdeck.
Libraries with X-factorClear objective and
target audienceClearly deﬁned Twitter brandOrganisational social media policyLearn from mistakesBe human and be honestListen, engage, and build relationshipsBuild off existing programs
Libraries with X-factorLook at the
20 last tweets. How manywere @replies? How many were retweetsof other peoples work.Are the tweets you hope will beretweeted under 120 characters sopeople can retweet them?
Sharing is fast • Why:
Why are we doing this? • Who: Who are we trying to reach? Who will do the work? • What: What’s our strategy?cc licensed ( BY NC SD ) ﬂickr photo by Έλενα Λαγαρία: http://ﬂickr.com/photos/29393867@N07/3161212158/
Sharing is fast • Overview
of library • Website & contact info • Press releases • Blog RSS • Videos • Twitter Updates • News and status • Community interactions • Eventscc licensed ( BY NC SD ) ﬂickr photo by Έλενα Λαγαρία: http://ﬂickr.com/photos/29393867@N07/3161212158/
Libraries with X-factor• You can
have an unlimited number of fans (Facebook users who “Like” your page).• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.• All content posted on your Facebook page gets indexed on Google.
Libraries with X-factor• Create and
promote events• Communicate and share• Connect or “like” other organizations• Send notifications and messages• Collect fans by promoting “Like”• Feature discussions• Create and share media• Run competitions & polls
Libraries with X-factor• Make sure
to get a custom URL• You can add additional admins (highly recommended).• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).• Select your page title and category carefully as they cannot be changed once set.
Libraries with X-factor• Three C’s
• Community • Collaboration • Communication• Free Marketing & Advocacy• Starting and sharing conversations• Answering questions• Breaking down barriers to information• Serving as an interactive resource• LISTEN!