Libraries with Social Media XFactor

Libraries with X-FactorSocial Media Judy O’Connell Wollongong, March 2012

Viewing and linking Single view online web pages for information and marketing

Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.

Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.

Libraryhttp://www.miragebookmark.ch/most-interesting-libraries.htm

The King James Biblerequired seven years totranslate and manymonths for scribes tocopy.Now we can have it‘whispernetted’ intoelectronic paper inmoments.

Libraries withX-factor are activeagents within theircommunity

“Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Browncc licensed ( BY NC SD ) ﬂickr photo by Javier Volcan: http://ﬂickr.com/photos/jdvolcan/943235734/

Conversation Prismwww.theconversationprism.com

connect, communicate, collaborate Australian internet users spend the most time visiting social networks and blogs averaging 7 hours, 17 minutes per person.Neilsen Social Media Report 2011

Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeatercc licensed ( BY NC SD ) ﬂickr photo by mark raheja: http://ﬂickr.com/photos/markraheja/354922945/

Social Media in Business The 5 most popular social media activities conduced by business in 2010* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

Content offered via social media* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

Increasing integration into own media Plans for 2011 integration

1 in 4 Businesses have Facebook presence

Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media* Social Media Use in European Libraries 2010 by EBSCO

Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks* Social Media Use in European Libraries 2010 by EBSCO

MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011SHELLEY BERNSTEIN lives with her computer. Most days she hunkersdown in her spartan office at the Brooklyn Museum where, as chieftechnology officer, she invents ways to keep people visiting the museumand its Web site, brooklynmuseum.org.Every night she bicycles home to the Red Hook section ofBrooklyn to be with Teddy, her beloved pit bull, andmonitors the institution’s presence on Facebook, Flickr,YouTube, Four Square and Twitter, where it has nearly183,000 followers.Some of her projects — letting Web followers watch a 28-foot tepeebeing built in the museum or inviting them to participate in a comingexhibition by taking a visual art quiz — have led to a flood of invitationsto lecture at conferences around the globe.http://goo.gl/ipahu

Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of eventscc licensed ( BY NC SD ) ﬂickr photo by César Poyatos: http://ﬂickr.com/photos/cpoyatos/5791320785/

The social media presence of Australian Public Libraries Blog post July 2011• Overwhelmingly, Australian public libraries don’t have their own websites• 8 out of 16 didn’t have a Facebook Page while 9 out of 16 lacked a Twitter page• Those public libraries that do have some social media presence are not using them successfully

UTS Library

• facebook

What does all this tell us about our services? Libraries with X-Factor Social Media

communication Can you hear me now?!cc licensed ( BY ) ﬂickr photo by Pixel Addict: http://ﬂickr.com/photos/pixel_addict/465394708/

Participation in social mediaremoves perceived distancewithout intruding into real spacecc licensed ( BY NC ) ﬂickr photo by Frederic della Faille: http://ﬂickr.com/photos/fred_dela/2285253737/

Every time a major event happens in theworld these days, it’ only a matter of sseconds before Twitter starts fizzing withnews and shared experiences.cc licensed ( BY SD ) ﬂickr photo by kainet: http://ﬂickr.com/photos/kainet/144703613/

communication#quanda @lateline cc licensed ( BY NC ) flickr photo by ansik: http://flickr.com/photos/ansik/4425771596/

Social media, and online services in general, allow the user to interact with library staff in a space that is more power neutral than the traditional library deskcc licensed ( BY ) ﬂickr photo by procsilas: http://ﬂickr.com/photos/procsilas/47651477/

Stop isolating, separating, and labelling the many aspects of library servicescc licensed ( BY NC SD ) ﬂickr photo by Mrs Magic: http://ﬂickr.com/photos/mrsmagic/5876276327/

“Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.”cc licensed ( BY NC SD ) ﬂickr photo by sgs_1019: http://ﬂickr.com/photos/visionwithin/133942287/

Libraries must be present in the online environment or fail to reach customers using this space.cc licensed ( BY NC SD ) ﬂickr photo by sgs_1019: http://ﬂickr.com/photos/visionwithin/133942287/

The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010.http://www.nla.gov.au/policy-and-planning/social-media

New WorDS Will your library be the first step or not even be in the game?cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/

Are you trustingand listening toyour users andgiving them a rolein helping deﬁnethe future of yourlibrary services?

How you prepare counts!Find things on the social web – Google or media alerts – Search the social web withother toolsKeep up to date with new stuff – Read analyst and practitioner blogs – Subscribe to blog/web feeds and RSS reader

Libraries with X-factorRely oninformeddiscovery topush yourthinking.

http://www.go-gulf.com/60seconds.jpg

Understand how to connect, communicate and collaboratecc licensed ( BY NC SD ) ﬂickr photo by brandoncripps: http://ﬂickr.com/photos/brandoncripps/3156373103/

Remember... The application of social media tools must do more than simply present a different avenue to the same information.cc licensed ( BY NC ) ﬂickr photo by chiaralily: http://ﬂickr.com/photos/chiaralily/5273432866/

Libraries with X-factorExplorebeyondwhat youknow at first!

Libraries with X-factorhttp://libraryschool.campusguides.com/socialmedia

Social Media planning cc licensed ( BY NC SD ) flickr photo by *m22: http://flickr.com/photos/mtischendorf/5547155369/

Communicating throughmultiple channels. 54h$p://www.ﬂickr.com/photos/tjt195/501975860/

Libraries with X-factorImage sharing •Flickr •Facebook •Blogs •and more...

In November 2008 the National Library of New Zealand joined The Commons on Flickr: 1. To increase access to publicly-held photography collections 2. To provide a way for the general public to contribute information and knowledge.

Photos, video and audio recordings can be added,enriched by stories and memories from users and addedto Collections or strung into Tours. Posted on October 10, 2011 by Archives Outside

Libraries with X-factorBookclubs & activities •Goodreads •Library Thing •Facebook •Blogs •QR codes •and more...

Pinterest is a virtualpinboard, in whichusers share the stuffthey ﬁnd online by“pinning” the items totheir board (or boards).http://pinterest.com/westervlibrary/

http://www.scoop.it/t/social-networking-for-information-professionals

cc licensed ( BY SD ) flickr photo by TheDaring Librarian: http://flickr.com/photos/ info_grrl/6234764457/

Libraries with X-factorTwitter •share •communicate @ •participate #tag •and more...

Libraries with X-factorTwitter describes itself as a “real-time informationnetwork”. It is a micro-blogging tool, allowing 140characters for each “Tweet”.Hashtags (#) on keywords allow easy searching andlinking of topics.The Twitter button added to a web-pageencourages interest.

Libraries with X-factorTweet, RT, Reply, DM, Lists, #tags,favourites, searches, @replies, URLshortening, Apps.Visit twitter tools and discover twitterclients, and twitter apps. Curation withPaper.li, Tweeted Times. Hootsuite,Tweetdeck.

Libraries with X-factorClear objective and target audienceClearly deﬁned Twitter brandOrganisational social media policyLearn from mistakesBe human and be honestListen, engage, and build relationshipsBuild off existing programs

Libraries with X-factorOmit needless wordsOne thought per tweetDescribe and simplifyEmbrace the ReTweetCross-post, respond, monitorKeep organised lists.

Libraries with X-factorLook at the 20 last tweets. How manywere @replies? How many were retweetsof other peoples work.Are the tweets you hope will beretweeted under 120 characters sopeople can retweet them?

Enterprise tweet managment http://thinkupapp.com/

• recent activity• most replied to posts• follower tracking• link history• follower count• membership count• Facebook, Twitter, Google+

Libraries with X-factorFacebook •share •communicate •participate •and more...

Sharing is fast • Why: Why are we doing this? • Who: Who are we trying to reach? Who will do the work? • What: What’s our strategy?cc licensed ( BY NC SD ) ﬂickr photo by Έλενα Λαγαρία: http://ﬂickr.com/photos/29393867@N07/3161212158/

Sharing is fast • Overview of library • Website & contact info • Press releases • Blog RSS • Videos • Twitter Updates • News and status • Community interactions • Eventscc licensed ( BY NC SD ) ﬂickr photo by Έλενα Λαγαρία: http://ﬂickr.com/photos/29393867@N07/3161212158/

Home Page

Profile Page

Purpose or Organisation Page

Libraries with X-factor• You can have an unlimited number of fans (Facebook users who “Like” your page).• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.• All content posted on your Facebook page gets indexed on Google.

Libraries with X-factor• Create and promote events• Communicate and share• Connect or “like” other organizations• Send notifications and messages• Collect fans by promoting “Like”• Feature discussions• Create and share media• Run competitions & polls

Libraries with X-factor• Make sure to get a custom URL• You can add additional admins (highly recommended).• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).• Select your page title and category carefully as they cannot be changed once set.

Libraries with X-factor• Bookshare widgets• Catalogue search widgets.• Libguides• Ebsco• ..and more

Libraries with X-factor• Three C’s • Community • Collaboration • Communication• Free Marketing & Advocacy• Starting and sharing conversations• Answering questions• Breaking down barriers to information• Serving as an interactive resource• LISTEN!

Libraries with X-factorGoogle+ •share •communicate •participate •and more...

Where do you ﬁt in?

Where do we begin?

http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg

What have you learnt this week?

Libraries with X-factorChoose the right tool tore-frame your library’sinteractions.

Libraries with X-factorFlexibility will becomethe most sought-aftercurrency for the app-social generation.

Be the future~ no holds barred!

Thank You http://heyjude.wordpress.com http://www.facebook.com/judy.oconnell http://twitter.com/heyjudeonline

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Libraries with Social Media XFactor

by Judy O'Connell on Mar 06, 2012

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