Social Media for  Nonprofits
wireless info• NETWORK: Launch Pad Board Room• PASSWORD: coolbrees
Important:DO NOT GET OVERWHELMED!
Social Media Is...• Community• Conversation• A new form of marketing• A way to crowdsource• A way to connect and build rel...
Social Media Is NOT...      • A one-way broadcast system      • An instant fundraiser      • A space for advertisements   ...
What do I do with it?• Raise awareness about your cause• Inform followers/fans of resources• Give valuable information and...
What’s this going to             cost? Your biggest cost will be time; howmuch depends entirely on your goals,   your need...
Keep Costs Down• Use 3rd party API to schedule updates in  advance
Keep Costs Down• Use notifications so you don’t have to keep  checking accounts
Keep Costs Down• Have solid plan and designate person to  implement
Getting Started• #1: Set goals (and a plan to make them happen)!• #2: Pick your tools• #3: Assign roles• #4: Create a poli...
Set goals• Awareness• Spreading Info/giving resources• Fundraising• New Connections (that matter)• Recruiting (staff/volun...
How will you reach them?• creative community campaign• bigger email list/email marketing• increased presence on social med...
Pick your Tools• Facebook• Twitter• Blog (Wordpress, Blogger, TUMBLR)• Photo Sharing (Flickr, Photobucket)• Video Sharing ...
Assign Roles• Every org needs a primary manager• Interns are great for helping out with social  media• Social Media Manage...
Create a Policy      • Consistency      • Liability      • Ground Rules      • Respect to the org’s mission
LET’S GETSTARTED!
Why Facebook?• Direct traffic to your website/blog• Enhanced SEO• Start conversations/get feedback• Create and promote even...
www.facebook.com/pages/create.php
Create custom URL   (Must have 25 fans first)
Create custom URLURL = Facebook.com/yourorganization
converting profile page     to fan page    Step 1   Step 2   Step 3
converting profile page       to fan pageStep 4Step 5https://www.facebook.com/pages/create.php?migrate
FBLinking/ Mentions
Why Twitter• Conversations-based• Crowdsourcing (more in part II)• Reach out and touch people• Direct traffic to your site/...
And.....• Your own personal RSS• Quick News Reference• Way to stay informed on breaking issues
www.twitter.com    Use your non-profit’s name & choose passwordNote: use generic company email if you have access to it
Twitter - setup• Verify Twitter account via email• Upload profile photo (logo or company  photo; must be square)• Add bio, ...
Who to Follow             (short list)• @SM4Nonprofits• @Kiva• @RedCross• @TheGreenProject• @DoSomething• Each other! (Trad...
Who to Followhow to search for people you should follow• #NewOrleans• #volunteer (refine search to New Orleans)• Foundation...
How to Tweet/What to Tweet
RT = Retweet
# = hashtag
@ = reply/mention
DM = Direct Message
#FollowFriday/#FF
Twitter Cheat Sheet•   # = hashtag; generally used to tag keywords you    want to be searched by but anything can be #’d• ...
Twitter Speak• Don’t say “The Twitter.” It’s just “Twitter”• Posts are called “Tweets”• # = hashtag (never “pound sign”)• ...
“Build it and they will come”Engage them and they will stay...
Cause-based marketing and community building
Cause-based marketing and community building
Facebook Pro Tip:                    Create a custom landing page•   http://thrusocial.com/•   http://pagemodo.com•   ifra...
Facebook Pro Tip: Add a sign up link to your mailing list
Facebook Pro Tip:   Create and promote events
Facebook Pro Tip:   Create and promote events
Facebook Pro Tip:    Create a custom photo
Facebook Pro Tip:     Host a contest
Do This
Don’t do this
Bit.ly
Create a Campaign
PRO TIPS - TWITTER   Get Retweeted: Post 120 - 130        Use #’s for keywords   Track links you post - use bit.ly   Start...
PRO TIPS - TWITTERFor your Annual Report: twapperkeeper.com
Let’s talk about fundraising...
OLD
NEW
Case Study:“Very rarely, have I found that large multinational corporations orwealthy individual donors get excited about ...
Case Study:                                  Tools of success:                               Personal Facebook Page       ...
Case Study:
Fundraising w/  Kickstarter
Fundraising w/  Kickstarter
Fundraising w/  Kickstarter
Fundraising w/  Kickstarter
EVENTBRITE
Eventbrite Features      Create a Ticketed Event      Create Discount Codes      Accept Credit Cards      Email Attendees ...
Crowdsourcing
MONITORING• google alerts• keyword searches• google analytics• facebook insights• crowdbooster
Google Alerts
Google Analyticshttp://www.google.com/analytics/
Facebook Insights
Crowdbooster
Crowdbooster email     updates
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
Social Media for Nonprofits
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Social Media for Nonprofits

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  • Social Media for Nonprofits

    1. 1. Social Media for Nonprofits
    2. 2. wireless info• NETWORK: Launch Pad Board Room• PASSWORD: coolbrees
    3. 3. Important:DO NOT GET OVERWHELMED!
    4. 4. Social Media Is...• Community• Conversation• A new form of marketing• A way to crowdsource• A way to connect and build relationships online
    5. 5. Social Media Is NOT... • A one-way broadcast system • An instant fundraiser • A space for advertisements • “The twitter”
    6. 6. What do I do with it?• Raise awareness about your cause• Inform followers/fans of resources• Give valuable information and advice• Fundraising and donation solicitations
    7. 7. What’s this going to cost? Your biggest cost will be time; howmuch depends entirely on your goals, your needs and your budget.Setup: 5-10 hoursMaintenance: 2-10 hours/week
    8. 8. Keep Costs Down• Use 3rd party API to schedule updates in advance
    9. 9. Keep Costs Down• Use notifications so you don’t have to keep checking accounts
    10. 10. Keep Costs Down• Have solid plan and designate person to implement
    11. 11. Getting Started• #1: Set goals (and a plan to make them happen)!• #2: Pick your tools• #3: Assign roles• #4: Create a policy• #5: Get started already!
    12. 12. Set goals• Awareness• Spreading Info/giving resources• Fundraising• New Connections (that matter)• Recruiting (staff/volunteers)
    13. 13. How will you reach them?• creative community campaign• bigger email list/email marketing• increased presence on social media• offline events• online events
    14. 14. Pick your Tools• Facebook• Twitter• Blog (Wordpress, Blogger, TUMBLR)• Photo Sharing (Flickr, Photobucket)• Video Sharing (Youtube,Vimeo)• Email Marketing (constant contact, mailchimp)
    15. 15. Assign Roles• Every org needs a primary manager• Interns are great for helping out with social media• Social Media Manager ideally has a communications-related position within the org
    16. 16. Create a Policy • Consistency • Liability • Ground Rules • Respect to the org’s mission
    17. 17. LET’S GETSTARTED!
    18. 18. Why Facebook?• Direct traffic to your website/blog• Enhanced SEO• Start conversations/get feedback• Create and promote events• Maintain relationships and foster new ones• Recruit staff and volunteers
    19. 19. www.facebook.com/pages/create.php
    20. 20. Create custom URL (Must have 25 fans first)
    21. 21. Create custom URLURL = Facebook.com/yourorganization
    22. 22. converting profile page to fan page Step 1 Step 2 Step 3
    23. 23. converting profile page to fan pageStep 4Step 5https://www.facebook.com/pages/create.php?migrate
    24. 24. FBLinking/ Mentions
    25. 25. Why Twitter• Conversations-based• Crowdsourcing (more in part II)• Reach out and touch people• Direct traffic to your site/blog/fb page• Enhanced SEO• Recruit staff and volunteers
    26. 26. And.....• Your own personal RSS• Quick News Reference• Way to stay informed on breaking issues
    27. 27. www.twitter.com Use your non-profit’s name & choose passwordNote: use generic company email if you have access to it
    28. 28. Twitter - setup• Verify Twitter account via email• Upload profile photo (logo or company photo; must be square)• Add bio, website and other info• Post your first tweet• Follow people!
    29. 29. Who to Follow (short list)• @SM4Nonprofits• @Kiva• @RedCross• @TheGreenProject• @DoSomething• Each other! (Trade handles @ tweet up!)
    30. 30. Who to Followhow to search for people you should follow• #NewOrleans• #volunteer (refine search to New Orleans)• Foundations/Grants that are relevant• Follow people who follow similar orgs• Look at who Twitter suggests for you
    31. 31. How to Tweet/What to Tweet
    32. 32. RT = Retweet
    33. 33. # = hashtag
    34. 34. @ = reply/mention
    35. 35. DM = Direct Message
    36. 36. #FollowFriday/#FF
    37. 37. Twitter Cheat Sheet• # = hashtag; generally used to tag keywords you want to be searched by but anything can be #’d• @ = combined w/ username to reference someone or comment TO them - this is how conversations happen• RT = ReTweet (reposting of a tweet or part of a tweet; usually set off by RT @username)• #FF = Follow Friday - suggestions of who to follow• DM = Direct Message
    38. 38. Twitter Speak• Don’t say “The Twitter.” It’s just “Twitter”• Posts are called “Tweets”• # = hashtag (never “pound sign”)• “DM me” means send private message via Twitter
    39. 39. “Build it and they will come”Engage them and they will stay...
    40. 40. Cause-based marketing and community building
    41. 41. Cause-based marketing and community building
    42. 42. Facebook Pro Tip: Create a custom landing page• http://thrusocial.com/• http://pagemodo.com• iframes -> may need developer
    43. 43. Facebook Pro Tip: Add a sign up link to your mailing list
    44. 44. Facebook Pro Tip: Create and promote events
    45. 45. Facebook Pro Tip: Create and promote events
    46. 46. Facebook Pro Tip: Create a custom photo
    47. 47. Facebook Pro Tip: Host a contest
    48. 48. Do This
    49. 49. Don’t do this
    50. 50. Bit.ly
    51. 51. Create a Campaign
    52. 52. PRO TIPS - TWITTER Get Retweeted: Post 120 - 130 Use #’s for keywords Track links you post - use bit.ly Start discussions and participate
    53. 53. PRO TIPS - TWITTERFor your Annual Report: twapperkeeper.com
    54. 54. Let’s talk about fundraising...
    55. 55. OLD
    56. 56. NEW
    57. 57. Case Study:“Very rarely, have I found that large multinational corporations orwealthy individual donors get excited about something on their own.   They tend to come in on top of people and build off of existing excitement.” - Brian Bordainick, Director
    58. 58. Case Study: Tools of success: Personal Facebook Page Viral Video Birthday fundraising“ I loved to keep our project personal, so it was great to have a video to send out to people that had an ask and was easy for them to pass on.”
    59. 59. Case Study:
    60. 60. Fundraising w/ Kickstarter
    61. 61. Fundraising w/ Kickstarter
    62. 62. Fundraising w/ Kickstarter
    63. 63. Fundraising w/ Kickstarter
    64. 64. EVENTBRITE
    65. 65. Eventbrite Features Create a Ticketed Event Create Discount Codes Accept Credit Cards Email Attendees Print Attendee List
    66. 66. Crowdsourcing
    67. 67. MONITORING• google alerts• keyword searches• google analytics• facebook insights• crowdbooster
    68. 68. Google Alerts
    69. 69. Google Analyticshttp://www.google.com/analytics/
    70. 70. Facebook Insights
    71. 71. Crowdbooster
    72. 72. Crowdbooster email updates

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