Why Facebook?• Direct trafﬁc to your website/blog• Enhanced SEO• Start conversations/get feedback• Create and promote events• Maintain relationships and foster new ones• Recruit staff and volunteers
Why Twitter• Conversations-based• Crowdsourcing (more in part II)• Reach out and touch people• Direct trafﬁc to your site/blog/fb page• Enhanced SEO• Recruit staff and volunteers
And.....• Your own personal RSS• Quick News Reference• Way to stay informed on breaking issues
www.twitter.com Use your non-proﬁt’s name & choose passwordNote: use generic company email if you have access to it
Twitter - setup• Verify Twitter account via email• Upload proﬁle photo (logo or company photo; must be square)• Add bio, website and other info• Post your ﬁrst tweet• Follow people!
Who to Follow (short list)• @SM4Nonproﬁts• @Kiva• @RedCross• @TheGreenProject• @DoSomething• Each other! (Trade handles @ tweet up!)
Who to Followhow to search for people you should follow• #NewOrleans• #volunteer (reﬁne search to New Orleans)• Foundations/Grants that are relevant• Follow people who follow similar orgs• Look at who Twitter suggests for you
Twitter Cheat Sheet• # = hashtag; generally used to tag keywords you want to be searched by but anything can be #’d• @ = combined w/ username to reference someone or comment TO them - this is how conversations happen• RT = ReTweet (reposting of a tweet or part of a tweet; usually set off by RT @username)• #FF = Follow Friday - suggestions of who to follow• DM = Direct Message
Twitter Speak• Don’t say “The Twitter.” It’s just “Twitter”• Posts are called “Tweets”• # = hashtag (never “pound sign”)• “DM me” means send private message via Twitter
“Build it and they will come”Engage them and they will stay...
Case Study:“Very rarely, have I found that large multinational corporations orwealthy individual donors get excited about something on their own. They tend to come in on top of people and build off of existing excitement.” - Brian Bordainick, Director
Case Study: Tools of success: Personal Facebook Page Viral Video Birthday fundraising“ I loved to keep our project personal, so it was great to have a video to send out to people that had an ask and was easy for them to pass on.”