Adventures in Social Media A tale of a Girl, the City, and a Bike.

And so it begins… The big move The big steal

The big move

The big steal

SOCAIL MEDIA!!! Social media, Google, and online shopping was the first place I turned.

Social media, Google, and online shopping was the first place I turned.

Problem > Solution Think about how many things YOU rely on the internet for solutions to problems… Many people today use the web to gather news, research, shopping, and connecting with friends. Problem #1 – where to go tonight? Problem #2 – how do we get there? Problem #3 – where do we live?

Think about how many things YOU rely on the internet for solutions to problems…

Many people today use the web to gather news, research, shopping, and connecting with friends.

Problem #1 – where to go tonight?

Problem #2 – how do we get there?

Problem #3 – where do we live?

Ok, Back to the Bike One-stop-shopping – online

One-stop-shopping – online

Craigslist Page per region/city “ Online Classifieds”

Page per region/city

“ Online Classifieds”

Craigslist for Business Free for individuals and businesses alike Perks: Free Efficient Large reach Categorized per market

Free for individuals and businesses alike

Perks:

Free

Efficient

Large reach

Categorized per market

Twitter New friends, tips and info. Access on the road via Blackberry

New friends, tips and info.

Access on the road via Blackberry

Facebook More complex vs. Twitter Photos, wall posts, video, events, ‘news feed’ Annoyance of ads!

More complex vs. Twitter

Photos, wall posts, video, events, ‘news feed’

Annoyance of ads!

Another Day, Another Problem Communicate with friends during crisis Spread the word, bike safety!

Communicate with friends during crisis

Spread the word, bike safety!

Twitter Back! Start a movement here!

Start a movement here!

New Problems, More Answers Online More research to maximize “bike efficiency”

More research to maximize “bike efficiency”

Online Shopping “ google it” makes for simple research Research = clicking = exposure (reach) to the target audience Amazon EVERYWHERE!

“ google it” makes for simple research

Research = clicking = exposure (reach) to the target audience

Amazon EVERYWHERE!

All Set? What did I gain from this? What did I give to the conversation? Is my bike problem-free now? (probably not!)

What did I gain from this?

What did I give to the conversation?

Is my bike problem-free now? (probably not!)

Questions? …….. THANK YOU!

……..

THANK YOU!