Presentation 0623-a

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Presentation 0623-a

  1. 1. 101 Non-Pro t Programs Marketing Learning Objective: Achieving Results After this webinar you will be able to create improved and e ective print outreach materials, working with resources Webinar Date: available to you, by applying The TOP 5 Wednesday, June 29, 2011 aspects of successful brands. Overview: • What is Branding? • TOP 5 Aspects of a Successful Brand (relevance to creating e ective outreach print materials) • Reference Modules/Resource Material 1Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  2. 2. BRANDS are built on what people are saying about you, not what you’re saying about yourself. 2Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  3. 3. ? What is Branding 3Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  4. 4. “I’m a great dancer.” Marketing 4Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  5. 5. “I’m a great dancer.” “Trust me, he is a great dancer.” Marketing Public Relations 5Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  6. 6. “I’m a great dancer.” “Trust me, he is a great dancer.” Marketing Public Relations “I’m a great dancer. I’m a great dancer. I’m a great dancer.” Advertising 6Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  7. 7. “I’m a great dancer.” “Trust me, he is a great dancer.” Marketing Public Relations “I’m a great dancer. “I understand that I’m a great dancer. you’re a great dancer” I’m a great dancer.” Advertising BRANDING 7Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  8. 8. What can be branded? Organizations Programs Initiatives and Campaigns Events 8Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  9. 9. The TOP 5 Aspects of a Successful Brand 03 Message 01 Relevance 05 Consistency 02 Audience 04 Visual Identity 9Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  10. 10. The TOP 5 Aspects of a Successful Brand 03 Message 01 Relevance 05 Consistency 02 Audience 04 Visual Identity 10Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.
  11. 11. 01: RELEVANCEDoes your… organization program initiative event … make sense? • How do you impact a niche audience? • How are you different? • Are you offering something new? 11Funded by the US Department of Labor. Pathways TA Social Marketing Initiative.

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