The Mobile Society – Reloaded
                   From the world to the web with a phone
Alberto D’Ottavi                  ...
Worldwide mobile market (units, forecast):

• 2004 (IDC): 595 millions
• 2007 (Gartner): 1.13 billions
   ‣(Sales 2Q07: As...
“The term “Information” society, still appropriate for the wired ’90s,
 has now become a tired and vacuous concept. It sti...
“In the Mobilized Information Society the ease of communication
  and access to information and data is not just an essent...
“Prediction is tough, especially when it is about the future”
 - Niels Bohr

…er, actually, not always… :-)
2007: A Milestone in the Mobile Era

• June 29th: Apple iPhone
• August 29th: Nokia Ovi.com
• November 5th: Google Android
Changing habits

• 2004: Notebook, cameraphone, MP3 player
• 2007: Smartphones with mobile mail, browsing & mo-blogging
• ...
A “We the media” approach for mobiles?

• From enhanced messaging (eg Twitter) to a complete on-line presence (eg Jaiku)
•...
?
Mobile advertising? May be, but…

• Don’t trust long-term forecasts. Focus on results and approaches
• “The biggest sell...
Personal experience



                      100x an average reading!
                      Most from Google, ofc
        ...
Cases /1: New mobile channels and mobile software design
Cases /2: Mobile bookmarking and mash-up
Cases /3: Social, open source, wiki maps
Conclusions

• Don’t think (only) to deliver, think (also) to collect

• Content is already there, going from one person (...
Photo credits and webography

         • 1-4: unknown
         • 5: http://qix.it, http://it.blogbabel.com
         • 6: C...
Contact details

Alberto D’Ottavi
 Journalist, blogger, author
  ‣Freelance on http://IlSole24Ore.com
  ‣Member of http://...
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Infoservi.it - The Mobile Society - Reloaded

  1. 1. The Mobile Society – Reloaded From the world to the web with a phone Alberto D’Ottavi Infoservi.it 15-nov-07
  2. 2. Worldwide mobile market (units, forecast): • 2004 (IDC): 595 millions • 2007 (Gartner): 1.13 billions ‣(Sales 2Q07: Asia/Pacific: 95.5 mio, EMEA: 46 mio, WE: 45.4 mio) Infoservi.it
  3. 3. “The term “Information” society, still appropriate for the wired ’90s, has now become a tired and vacuous concept. It still talks only about content, while the real news is in the process” - Derrick de Kerckhove
  4. 4. “In the Mobilized Information Society the ease of communication and access to information and data is not just an essential ingredient of economic activity, but also of leisure” - Luc Soete
  5. 5. “Prediction is tough, especially when it is about the future” - Niels Bohr …er, actually, not always… :-)
  6. 6. 2007: A Milestone in the Mobile Era • June 29th: Apple iPhone • August 29th: Nokia Ovi.com • November 5th: Google Android
  7. 7. Changing habits • 2004: Notebook, cameraphone, MP3 player • 2007: Smartphones with mobile mail, browsing & mo-blogging • Now: Twitter, Jaiku, YouTube, MySpace, Flickr, Facebook, …
  8. 8. A “We the media” approach for mobiles? • From enhanced messaging (eg Twitter) to a complete on-line presence (eg Jaiku) • Add context awareness… add content annotation… add bi-directional sharing... • …And you have the basics for Mobile Web 2.0. But who pays?
  9. 9. ? Mobile advertising? May be, but… • Don’t trust long-term forecasts. Focus on results and approaches • “The biggest selling point of mobile adv is … relevance” - The Economist • New models of Search on mobiles is undergoing
  10. 10. Personal experience 100x an average reading! Most from Google, ofc Happening in Italy now
  11. 11. Cases /1: New mobile channels and mobile software design
  12. 12. Cases /2: Mobile bookmarking and mash-up
  13. 13. Cases /3: Social, open source, wiki maps
  14. 14. Conclusions • Don’t think (only) to deliver, think (also) to collect • Content is already there, going from one person (formerly known as “user”) to another. It’s made of activity and knowledge • As in Web Web 2.0, “Deliver the platform” and “Less is more” can win also in Mobile Web 2.0 • The new systems are open Thanks :-) Alberto D’Ottavi - alberto@infoservi.it - http://Infoservi.it
  15. 15. Photo credits and webography • 1-4: unknown • 5: http://qix.it, http://it.blogbabel.com • 6: Courtesy Apple • 7: http://nonobject.com • 8, 11: http://www.mobc3.com • 9: http://emarketer.com • 10: Courtesy Nokia • 12: http://socialight.com • 13: http://www.openstreetmap.org
  16. 16. Contact details Alberto D’Ottavi Journalist, blogger, author ‣Freelance on http://IlSole24Ore.com ‣Member of http://1Generation.net ‣Teacher at http://Naba.it Contacts alberto@infoservi.it, http://Infoservi.it An of course… LinkedIn, SlideShare (hexholden), Del.icio.us (for:hexholden), Last.fm (hexholden), Flickr (dottavi)

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