Infoservi - Blogs and business

Can a company be “social”? A roundtable about “Blogs and business” PiùLibri publishing fair, Rome, Dec 7th, 2007 Alberto D’Ottavi – http://Infoservi.it

“Markets are conversations” (David Weinberger et al.) • It’s an open, global market. And that conversations are already going on

Is it a language / content problem? • Probably you simply need to find the right “book”…

Is it a problem of attitude? • Probably you simply need to find the rigth style (and no, the CEO does not need to go mohican)

Somebody says it’s “corporate communication” • Do we really have scientific formulas?

“Pr people can be a source of information, but need some deprogramming” (Shel Israel)

“Partnership with Social Media has been great” (Richard Edelman, apr-07) • Yes, but please don’t forget Wal-Mart “flog” (fake blog)

Speakers • Leonardo Bellini: Internet and marketing since 1998. Wrote http://www.farebusinessconilweb.com in 2006. Italian edition of Debbie Weil’s “Corporate Blogging” in 2007 (“Blog in Azienda”) • Filippo Berto, owner http://www.bertosalotti.it. He is a corporate (CEO) blogger • Mafe De Baggis, http://www.daimon.it. Community builder. Among the others, she made http://grazia.blog.it e http://www.style.it • Andrea Genovese, founder and editor-in-chief http://www.7thfloor.it • Alessio Jacona, journalist, consultant in corporate blogging, editor of http://blogs4biz.libero.it • Howard Liptzin, Product Marketing Manager http://it.dada.net and master of http://www.motime.com • Antonio Tombolini, founder Simplicissimus Books, http://www.simplicissimus.it

Guest Alberto D’Ottavi Journalist, blogger, consultant ‣Freelance on http://IlSole24Ore.com ‣Member of http://1Generation.net ‣Blogger on http://Infoservi.it Contacts alberto@infoservi.it Photo credits ‣3. Flickr: Myself (Hexholden) ‣4. ~c4chaos ‣5. Nseki ‣6. Jakecaptive ‣7. Duanebrown ‣8, 9. YouTube: BeetTV

Blog e aziende Leonardo Bellini, Filippo Berto, Mafe De Baggis, Andrea Genovese, Alessio Jacona, Howard Liptzin, Antonio Tombolini Alberto D’Ottavi alberto@infoservi.it

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Infoservi - Blogs and business

by Alberto D'Ottavi

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