Can a company
be “social”?
A roundtable about “Blogs and business”
PiùLibri publishing fair, Rome, Dec 7th, 2007
Alberto D’Ottavi – http://Infoservi.it

“Markets are conversations” (David Weinberger et al.)
• It’s an open, global market. And that conversations are already going on

Is it a language / content problem?
• Probably you simply need to find the right “book”…

Is it a problem of attitude?
• Probably you simply need to find the rigth style
(and no, the CEO does not need to go mohican)

Somebody says it’s “corporate communication”
• Do we really have scientific formulas?

“Pr people can be a source of information,
but need some deprogramming” (Shel Israel)

“Partnership with Social
Media has been great”
(Richard Edelman, apr-07)
• Yes, but please don’t forget Wal-Mart
“flog” (fake blog)

Speakers
• Leonardo Bellini: Internet and marketing since 1998. Wrote
http://www.farebusinessconilweb.com in 2006. Italian edition of Debbie Weil’s
“Corporate Blogging” in 2007 (“Blog in Azienda”)
• Filippo Berto, owner http://www.bertosalotti.it. He is a corporate (CEO) blogger
• Mafe De Baggis, http://www.daimon.it. Community builder. Among the others,
she made http://grazia.blog.it e http://www.style.it
• Andrea Genovese, founder and editor-in-chief http://www.7thfloor.it
• Alessio Jacona, journalist, consultant in corporate blogging, editor
of http://blogs4biz.libero.it
• Howard Liptzin, Product Marketing Manager http://it.dada.net and master
of http://www.motime.com
• Antonio Tombolini, founder Simplicissimus Books, http://www.simplicissimus.it

Guest
Alberto D’Ottavi
Journalist, blogger, consultant
‣Freelance on http://IlSole24Ore.com
‣Member of http://1Generation.net
‣Blogger on http://Infoservi.it
Contacts
alberto@infoservi.it
Photo credits
‣3. Flickr: Myself (Hexholden)
‣4. ~c4chaos
‣5. Nseki
‣6. Jakecaptive
‣7. Duanebrown
‣8, 9. YouTube: BeetTV

Blog e aziende
Leonardo Bellini, Filippo Berto, Mafe De Baggis, Andrea Genovese,
Alessio Jacona, Howard Liptzin, Antonio Tombolini
Alberto D’Ottavi
alberto@infoservi.it