The Internet: Mass Communication  Gets Personal Resource Textbook: Ralph E. Hanson,  Mass Communication: Living in a Media...
In this lecture: <ul><li>Development of the Internet. </li></ul><ul><li>Birth of the World Wide Web. </li></ul><ul><li>The...
What is the Internet? <ul><li>“ A diverse set of independent networks, interlinked to provide its users with the appearanc...
Development of the Internet <ul><li>How do we make incompatible computers talk with each other? </li></ul><ul><li>How do w...
Packet Switching <ul><li>1964: Paul Baran develops decentralized computer network for Air Force. </li></ul><ul><li>Message...
How Packet Switching Works
ARPAnet  <ul><li>Pentagon ’s Advanced Research Projects Agency </li></ul><ul><li>Networking incompatible computers across ...
The Internet <ul><li>TCP/IP—Transmission Control Protocol/Internet Protocol   How data are transmitted and how computers c...
Interpersonal  Communication on the Internet <ul><li>Electronic mail (e-mail) A message sent from one computer user to ano...
Group  Communication on the Internet <ul><li>Listservs An Internet discussion group made up of subscribers that use e-mail...
Mass  Communication on the Internet <ul><li>Predecessors of the Web.  Doug Englebart. </li></ul><ul><li>Hypertext.  Ted Ne...
Tim Berners-Lee and the Web <ul><li>Enquire Within Upon Everything </li></ul><ul><li>Wouldn ’t it be a good idea to be abl...
Major Components of the Web <ul><li>Uniform resource locator (URL) The address of the content placed on the Web. </li></ul...
Key Web Principles <ul><li>One address to take users to a document. </li></ul><ul><li>Everything should be accessible/link...
Who is on the Web? <ul><li>Traditional news media: CNN,  USA Today , NPR </li></ul><ul><li>Movies and television:  Hulu,  ...
Video Games as Mass Communication <ul><li>Mario and Sonic—Video game stars </li></ul><ul><li>Video game consoles as media ...
Giving Individuals a Voice <ul><li>Online media makes everyone a publisher. </li></ul><ul><li>Wikipedia A crowd-sourced en...
Long-Tail Online News <ul><li>Citizen journalism </li></ul><ul><li>Sharing news through social media </li></ul><ul><li>Mob...
Cyberspace <ul><li>Taken from word  cybernetics —the science of communication and control theory. </li></ul><ul><li>Origin...
Community on the Net <ul><li>Less than 25 percent of world has Internet access. </li></ul><ul><li>Digital divide: Affluent...
Digital Media – Ethical Issues <ul><li>Social Justice • Privacy </li></ul><ul><li>Intellectual Property (Fair Use) </li></...
Media Convergence <ul><li>Bringing together traditional legacy media with online media </li></ul><ul><li>Reverse synergy: ...
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The Internet: Mass Communication Gets Personal

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These slides accompany a lecture in Mass Media at Montana Tech

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The Internet: Mass Communication Gets Personal

  1. 1. The Internet: Mass Communication Gets Personal Resource Textbook: Ralph E. Hanson, Mass Communication: Living in a Media World Comic: Duty Calls, http://xkcd.com/386/
  2. 2. In this lecture: <ul><li>Development of the Internet. </li></ul><ul><li>Birth of the World Wide Web. </li></ul><ul><li>The Media and Online Entertainment </li></ul><ul><li>Internet and Society </li></ul>
  3. 3. What is the Internet? <ul><li>“ A diverse set of independent networks, interlinked to provide its users with the appearance of a single, uniform network.” </li></ul><ul><li>A mass medium incorporating elements of interpersonal, group, and mass communications. </li></ul>
  4. 4. Development of the Internet <ul><li>How do we make incompatible computers talk with each other? </li></ul><ul><li>How do we share information? </li></ul><ul><li>Can we maintain military communication after nuclear war? (But this system was never built!) </li></ul>
  5. 5. Packet Switching <ul><li>1964: Paul Baran develops decentralized computer network for Air Force. </li></ul><ul><li>Messages are broken into small data packets then packets are sent independently across the network. </li></ul><ul><li>Receiving computer reassembles message. </li></ul><ul><li>But Air Force doesn’t build this network. </li></ul><ul><li>Donald Davies proposes similar civilian network for Britain. Also not built. </li></ul>
  6. 6. How Packet Switching Works
  7. 7. ARPAnet <ul><li>Pentagon ’s Advanced Research Projects Agency </li></ul><ul><li>Networking incompatible computers across the country </li></ul><ul><li>Went online in 1969, same year as the moon landing </li></ul>
  8. 8. The Internet <ul><li>TCP/IP—Transmission Control Protocol/Internet Protocol How data are transmitted and how computers can locate each other. </li></ul><ul><li>Internet Internetworking of networks. </li></ul>
  9. 9. Interpersonal Communication on the Internet <ul><li>Electronic mail (e-mail) A message sent from one computer user to another across a network. </li></ul><ul><li>Instant message (IM) An e-mail system that allows two or more users to chat with one another in real time. </li></ul>
  10. 10. Group Communication on the Internet <ul><li>Listservs An Internet discussion group made up of subscribers that use e-mail to exchange messages between members of the group. </li></ul><ul><li>Usenet The original Internet discussion forum that covers thousands of specialized topics. </li></ul>
  11. 11. Mass Communication on the Internet <ul><li>Predecessors of the Web. Doug Englebart. </li></ul><ul><li>Hypertext. Ted Nelson. Material in a format containing links that allow the reader to move from one section to another and from one document to another. </li></ul>
  12. 12. Tim Berners-Lee and the Web <ul><li>Enquire Within Upon Everything </li></ul><ul><li>Wouldn ’t it be a good idea to be able to share documents located on computers anywhere in the world? </li></ul><ul><li>Created the World Wide Web and gave the software away for free. </li></ul>
  13. 13. Major Components of the Web <ul><li>Uniform resource locator (URL) The address of the content placed on the Web. </li></ul><ul><li>Hypertext transfer protocol (http) The standard set of rules for sending Web content over the Internet. </li></ul><ul><li>Hypertext markup language (HTML) The programming language used to describe the content on Web pages. </li></ul>
  14. 14. Key Web Principles <ul><li>One address to take users to a document. </li></ul><ul><li>Everything should be accessible/linkable. </li></ul><ul><li>Any type of data should be available on any type of computer. </li></ul><ul><li>The Web should be a tool for interaction, not just publication. </li></ul><ul><li>No central control. </li></ul>
  15. 15. Who is on the Web? <ul><li>Traditional news media: CNN, USA Today , NPR </li></ul><ul><li>Movies and television: Hulu, Netflix, YouTube movie Trailers and Youtube stations. </li></ul><ul><li>New media: Slate, Huffington Post , Daily Beast </li></ul><ul><li>Aggregator sites: Google, Yahoo, AOL </li></ul>
  16. 16. Video Games as Mass Communication <ul><li>Mario and Sonic—Video game stars </li></ul><ul><li>Video game consoles as media content devices </li></ul><ul><li>New venue for advertising </li></ul><ul><li>Profitable part of popular culture </li></ul><ul><li>Major element of media synergy </li></ul>
  17. 17. Giving Individuals a Voice <ul><li>Online media makes everyone a publisher. </li></ul><ul><li>Wikipedia A crowd-sourced encyclopedia. </li></ul><ul><li>Weblogs (blogs) A collection of links and commentary in hypertext form. </li></ul><ul><li>Is search a medium? </li></ul>
  18. 18. Long-Tail Online News <ul><li>Citizen journalism </li></ul><ul><li>Sharing news through social media </li></ul><ul><li>Mobile phone video </li></ul><ul><li>Death of Neda Agha-Sotan </li></ul>
  19. 19. Cyberspace <ul><li>Taken from word cybernetics —the science of communication and control theory. </li></ul><ul><li>Originally used by William Gibson in a 1982 magazine story – then in Neuromancer . </li></ul><ul><li>Gibson also coined cyberpunk —a style of writing and movies that deal with the blurring of the lines between humans and computers. </li></ul>
  20. 20. Community on the Net <ul><li>Less than 25 percent of world has Internet access. </li></ul><ul><li>Digital divide: Affluent communities have more access to Internet than do poorer and rural communities. </li></ul><ul><li>Mobile media starting to bridge gap </li></ul>
  21. 21. Digital Media – Ethical Issues <ul><li>Social Justice • Privacy </li></ul><ul><li>Intellectual Property (Fair Use) </li></ul><ul><li>E-Commerce (Online Gambling) </li></ul><ul><li>Free Speech </li></ul><ul><li>Computer Abuse </li></ul><ul><li>The Environment </li></ul>
  22. 22. Media Convergence <ul><li>Bringing together traditional legacy media with online media </li></ul><ul><li>Reverse synergy: When you get the worst of both by combining old and new media </li></ul><ul><li>Moving from media outlets to brands: Is the New York Times a newspaper or a brand of news? </li></ul>

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