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Magazines: The Power of Words and Images – Referencing Mass Communication:  Living in a Media World Chapters 5 and 6 Ralph...
Early Magazines <ul><li>What is a magazine?  A publication of lasting interest targeted at a specific audience.  A collect...
 
The Saturday Evening Post <ul><li>First published in 1821 </li></ul><ul><li>Contained essays, poetry, obituaries, and a co...
Birth of Photojournalism
Birth of Photojournalism <ul><li>Photographer Mathew Brady first became famous for portraits, Civil War photography team. ...
Types of Magazines <ul><li>Consumer magazines.  Publications targeting an audience of like-minded consumers </li></ul><ul>...
The Muckrakers <ul><li>Progressive investigative journalists writing in the late 1800s, early 1900s </li></ul><ul><li>“ Mu...
The Muckrakers <ul><li>Samuel S. McClure was a famous muckraker who led a fight in early 1900s for business, social, and p...
Advertising vs. Editorial Control <ul><li>Conflict between advertising and editorial departments. </li></ul><ul><li>Synerg...
People  Magazine Cover Rules <ul><li>Young is better than old </li></ul><ul><li>Pretty is better than ugly </li></ul><ul><...
Current Trends  in Magazine Publishing <ul><li>Targeting narrower audiences. </li></ul><ul><li>Presentation matters; layou...
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Magazines, The Power of Words

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Accompanies a lecture in Mass Media at Montana Tech.

Published in: News & Politics, Business
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  • 1740: Competition between Ben Franklin and Andrew Bradford to launch first American magazine. Bradford wins by three days.
  • By the 1830s it was illustrated as well. It published the works of Edgar Allen Poe, Harriet Beecher Stowe, James Fenimore Cooper and Nathaniel Hawthorne among others. By 1848 was the leading weekly in the USA.
  • Consumer. Good Housekeeping, Oprah, Cosmo, Playboy. Trade: Women’s Wear Daily, Practical Accountant, Frozen Food Marketing. Have suffered during recession + also online!! Literary: Harpers, The Atlantic. Are literary journals magazines?
  • Investigative reporting was made famous by the Watergate political scandal of the early 1970s, but it began in the late 1980s.
  • Investigative reporting was made famous by the Watergate political scandal of the early 1970s, but it began in the late 1980s.
  • Who’s in Control at the magazine office?
  • Transcript of "Magazines, The Power of Words"

    1. 1. Magazines: The Power of Words and Images – Referencing Mass Communication: Living in a Media World Chapters 5 and 6 Ralph E. Hanson
    2. 2. Early Magazines <ul><li>What is a magazine? A publication of lasting interest targeted at a specific audience. A collection of articles. </li></ul><ul><li>1704: Daniel Defoe founds The Review. Commonly considered the first magazine. </li></ul><ul><li>Physically The Review looked like a newspaper but covered public policy, literature, and morals as well as news. </li></ul>
    3. 4. The Saturday Evening Post <ul><li>First published in 1821 </li></ul><ul><li>Contained essays, poetry, obituaries, and a column called “The Ladies’ Friend” </li></ul><ul><li>First truly national medium </li></ul><ul><li>Post remained important until the coming of television </li></ul>
    4. 5. Birth of Photojournalism
    5. 6. Birth of Photojournalism <ul><li>Photographer Mathew Brady first became famous for portraits, Civil War photography team. </li></ul><ul><li>By 1864, Harper ’s Weekly was reproducing his team ’ s photos. </li></ul><ul><li>Promoted idea that photographs could be published documents preserving history. </li></ul>
    6. 7. Types of Magazines <ul><li>Consumer magazines. Publications targeting an audience of like-minded consumers </li></ul><ul><li>Trade magazines. Magazines published for people who work in an industry or business </li></ul><ul><li>Literary magazines. Publications that focus on serious essays and short fiction </li></ul>
    7. 8. The Muckrakers <ul><li>Progressive investigative journalists writing in the late 1800s, early 1900s </li></ul><ul><li>“ Muckraking” was coined by Theodore Roosevelt to describe socially activist investigative journalists. </li></ul>
    8. 9. The Muckrakers <ul><li>Samuel S. McClure was a famous muckraker who led a fight in early 1900s for business, social, and political reform. </li></ul><ul><li>McClure ’s. Reform-oriented muckraking magazine took on the insurance industry, railroads, urban problems, etc. </li></ul>
    9. 10. Advertising vs. Editorial Control <ul><li>Conflict between advertising and editorial departments. </li></ul><ul><li>Synergy or conflict of interest? Magazines, models, and sponsors work together to match ads with stories about models and the products they endorse. </li></ul><ul><li>Blurring of ads and editorial content Ads can be made to look like magazine content. </li></ul>
    10. 11. People Magazine Cover Rules <ul><li>Young is better than old </li></ul><ul><li>Pretty is better than ugly </li></ul><ul><li>Rich is better than poor </li></ul><ul><li>Music is better than movies </li></ul><ul><li>Movies are better than television </li></ul><ul><li>Nothing is better than a dead celebrity </li></ul>
    11. 12. Current Trends in Magazine Publishing <ul><li>Targeting narrower audiences. </li></ul><ul><li>Presentation matters; layout and graphics critical. </li></ul><ul><li>Articles are short; short attention spans. </li></ul><ul><li>Cross-media synergy; using magazines to support other channels of communication such as online efforts. </li></ul>
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