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Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
Advice for the Average Joe
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Advice for the Average Joe

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  • 1. Advice
for
the
Average
Joe
 Enhanced
CMS
training
for
Web
Coordinators

 at
College
of
Saint
Benedict

  • 2. •  InGeniux
to
replace
Atomz
Publish
 – Greater
scalability
 – Easier
usability
 – More
confidence
in
vendor
stability
 •  Budget
conDngencies
–
3%,
5%,
&
10%
 •  Hiring
freeze
 •  Decentralize
‐
Web
coordinators
assigned
in
 each
department
(120
of
992
employees)
 The
move
to
a
new
CMS

  • 3. •  Log
in
and
out
 •  Create
a
web
page
from
3
templates
 •  Check
page
in
and
out
for
ediDng
 •  Publish
the
page,
its
children,
and
components
 •  Upload
and
publish
graphics
 •  Populate
and
acDvate
text
fields
 Web
Coordinators
trained
to

  • 4. •  Google
AnalyDcs
provided
(no
training)
 •  Online
help
for
primary
assistance

 •  Help
Desk
for
secondary
assistance
 AddiDonal
tools
provided

  • 5. •  Program
wriZen
to
migrate
exisDng
pages
 •  19,000+
pages
moved
in
60
days
 •  Some
departments
opted
to
create
new
 content
for
the
expanded
real
estate
opDons
 The
MigraDon

  • 6. •  Atomz
Publish
–
2
content
fields
to
populate
 – Primary
feature
 – Sidebar
 •  InGeniux
–
5
content
fields
to
populate
 – Primary
feature
 – 2
secondary
features
 – Sidebar
 – Related
links
 – Contact
info
 More
real
estate
with
InGeniux

  • 7. Atomz
Publish

  • 8. •  4
Web
coordinators
pleased
with:
 – Web
based
product
‐‐
access
from
anywhere
 – InformaDon
architecture
is
always
visible
to
 reference
other
pages
 – Departments
can
view
and
share
components
 – Able
to
edit
photos
within
InGeniux
 – Consistency
among
all
departments
(fonts,
colors)
 – Easier
to
add
video,
social
media,
etc.

 6
months
aaer
implementaDon

  • 9. •  Administrators
have
mixed
feedback
 – 2
pleased
with
content
and
quality
(Admissions
 and
Annual
Giving)
 – 1
did
not
return
phone
calls
or
e‐mails
 (CommunicaDon
Department)
 – 1
not
pleased
(Auxiliary
Ops)
 •  Poor
“shopability”
 •  Stale
insDtuDonal
language
 6
months
aaer
implementaDon

  • 10. Wasted
Real
Estate

  • 11. Inconsistent
Typography

  • 12. Poor
Sight
Lines

  • 13. InformaDon
Overload

  • 14. Who
are
our
Web
Coordinators?
 Department
 Role
 Affinity
 Admin
Feedback
 Admissions
 Assistant
Director
 Facebook,
TwiZer,
 Text,
YouTube
 Pleased
 Annual
Giving
 Associate
Director
 Facebook,
Website,
 Text,
YouTube
 Pleased
 Auxiliary
Ops
 Office
Coordinator
 None
 Not
pleased
 Comm
Dept
 PT
Adjunct
 Text,
RSS
feeds
 NA
 Literary
Arts
 InsDtute
 Student
worker
 Facebook,
Text
 Pleased
 EMCPP&CE
 Student
worker
 Everything
new
 media
 Pleased

  • 15. Barriers
to
Success
of
Web
CMS
  
Members
insecure
about
knowledge
of
and
 interacDon
with
technology
resist
using
it

 (O’Hanlon,
2009)
  
Smaller
organizaDons
stunted
by
creaDon
of
 patchwork
systems
built
to
fulfill
need
or
based
 on
“experDse”
of
an
individual





















 (Merkel,
2005;
Turnbow
et.
al.,
2005)

  • 16. Barriers
to
Success
of
Web
CMS
  
Survey
of
organizaDons
that
implemented
web
 CMS
suggested
only
27
percent
conDnued
using
it
  Lack
of
a
centralized
editor
and
use
of
an
 editorial
calendar
cited

 (Veen,
2005)



  • 17. Barriers
to
Success
of
Web
CMS
  
Study
of
organizaDon
that
implemented
web
 CMS
in
mid‐2009
discovered
few
of
designated
 content
authors
were
using

  
Issues
relaDng
to
tools
(too
difficult
to
use),
 knowledge
(not
enough
training
or
ongoing
 support),
and
process
(takes
too
long
to
manage,
 create,
and
upload
content)

 (Lanier,
2010)

  • 18. Barriers
to
Success
of
Web
CMS
  
End‐user
experience
should
consider
more
 than
access,
usability,
and
navigaDon

 (Ivory
&
McGrew,
2005
and
Cheung,
2008)
  
Understand
web
informaLon
saLsfacLon
to
 include
the
understandability,
reliability,
and
 usefulness
of
the
text
and
visuals

 (Cheung,
2008)


  
Exmine
impact
of
the
interface
design
on
end‐ user
emoDon
(Ethier,
2008)


  • 19. 3‐part
Proposal
 1. Interview
web
coordinators
and
 administrators
from
Culinary
Services
to
 assess
expectaDons,
altudes,
and
behaviors
 regarding
use
of
InGeniux

  • 20. 3‐part
Proposal
 2.
Develop
3
tutorials
based
on
interview
results,
 and
deliver
tutorials
via
e‐mail
and
face‐to‐ face
training

  • 21. 3‐part
Proposal
 3.
Aaer
web
coordinators
implement
training
 Dps,
conduct
follow‐up
interviews
with
web
 coordinators
and
administrators
to
assess
 altudes
and
behaviors
regarding
delivery
of
 new
content

  • 22. Current
“help”
 Where
to
start
with
 Online
Support
Table
 of
Contents
 What
is
language
of
 ‘average
joe’
 Insert
a
picture?
 Upload
a
graphic?
 No
search
funcDon

  • 23. Current
“help”

  • 24. Current
“help”
 Provide
Dps.

 10
pixels
is
usually
enough
breathing
room
 The
best
side
bar
images
have
width
of

 150
and
height
of
280

  • 25. Transform
pages
like
this
.
.
.

  • 26. 

.
.
.
To
pages
like
this

  • 27. Transform
pages
like
this
.
.
.

  • 28. 

.
.
.
To
pages
like
this

  • 29. References
 Cheung,
C.,
Lee,
M.K.
&
MaZhew,
K.O.
(2008).
The
structure
of
web‐based
informaDon
systems
 
saDsfacDon:
tesDng
of
compeDng
models.
Journal
of
the
American
Society
for
InformaLon
 
Science
&
Technology,
59(10),
1617‐1630.
 Éthiera,
J.,
Hadayaa,
P.,
Talbotb,
J.
&
Cadieuxa,
J.
(2008,
September
17).
Interface
design
and
 
emoDons
experienced
on
B2C
Web
sites:
Empirical
tesDng
of
a
research
model.
Computers
 
in
Human
Behavior.
24(6),
2771‐2791
 Ivory,
M.
&
MeGrew,
R.
(2005).
EvoluDon
of
web
site
design
paZerns.
ACM
TransacLons
on
 
InformaLon
Systems,
23(4),
463–497.
 


 Lanier,
C.
R.
(2010,
October
13).
Will
distributed
authors
actually
use
web‐based
CMS?
Society
of
 
Technical
CommunicaLon
webinar.

 



  • 30. References
 Mateljan,
V.,
Juričić,
V.
&
Đambić,
G.
Content
management
system
in
educaDonal
environments.
 
InternaLonal
Journal
of
Emerging
Technologies
in
Learning,
3(12),
39‐44.
 Merkel,
C.,
Farooq,
U.,
Xiao,
L.,
Ganoe,
C.,
Rosson,
M.B.
&
Carroll,
J.M.
(2007).
Managing
 
technology
use
and
learning
in
nonprofit
community
organizaDons:
Methodological
 
challenges
and
opportuniDes.
Computer
Human
InteracLon
for
Management
of
IT,
07
 
(March
30–31).
 O'Hanlon,
C.
(2009).
Resistance
is
fuDle.
T.H.E.
Journal
(Transforming
EducaLon
through
 
Technology),
36(3).
 Turnbow,
D.,
Darling,
L.M.,
Kasianovitz,
K.,
Young,
C.E.,
Snyder,
L.
&
Yamamoto,
D.
(2005).
 
Usability
tesDng
for
web
redesign:
a
UCLA
case
study.
OCLC
Systems
&
Services,
21(3),
 
226‐234.

 Veen,
J.
(2005).
Why
content
management
fails.
Retrieved
September
13,
2010
from

 
www.adapDvepath.com/publicaDons/essays/archives/000315.php



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