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The Great Canadian Latency Updated Feb 26

by hessiej.com

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Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth? ...

Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?

While our neighbours to the south may have us beat in adoption rates, who’s leading the next wave of social innovation in Canada—and what we need to do to compete on a global scale. Participants will also enjoy a short learning session that demonstrates how they can maximize their business profits through the next wave of social commerce.

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The Great Canadian Latency Updated Feb 26 Presentation Transcript

The Great Canadian Latency Julie Tyios & Hessie Jones #PCTO2012

• Why are Canadian businesses taking so long to adopt social media while Canadian consumers are some of the most engaged online users on the planet?

• 60% of Canadians are on social networks = 17MM• 35% visited at least one social network per day• women rule!

• 86% of all Canadians using social media are on Facebook• 20% are on Twitter• Canadians spend more time online than anyone else @43.5 hrs every month

• 95% of Canadians live in communities served by broadband access.• Canada first to establish nationwide 3G network at 90% penetration • 22 MM cellphone subscribers in 2009 • 50% of phone connections are wireless • 75% of Canadian households have mobile phone

• Web use increasing with older population but declining among teens.• Email is declining.• IM is back on the rise - Skype, FB, Mobile, Google Chat

But Canadian Business Continues to Lag.... Why?

But Canadian Business Continues to Lag.... Why? Canadians are polite and respectful.

But Canadian Business Continues to Lag.... Why? Canadians are polite and respectful. Canadians are passive and boring.

But Canadian Business Continues to Lag.... Why? Canadians are polite and respectful. Canadians are passive and boring.Canadians are law-abiding and have an orderly society.

But Canadian Business Continues to Lag.... Why? Canadians are polite and respectful. Canadians are passive and boring.Canadians are law-abiding and have an orderly society. Canadians are naive and too trusting and not critical of their laws and authority ﬁgures.Canadians are conservative. Canadians are afraid to express controversial opinions. Why take risks?

KNOWLEDGE: OUR BARRIER TO ENTRY

Canadian Business still assumes it has control. A radical change has occurred in the World of advertising and marketing Consumers are listening less and less…Interruptive Marketing has seen its day. The Audience is Creating…The Audience is Selecting…. The Audience is Changing…and as a result the audience is telling brands…… “You want us to pay? We want you to pay attention. ” “ The Internet has become a place where people could talk to other people without constraint. Without filters or censorship or official sanction — and perhaps most significantly, without advertising ” “Dont talk to us as if youve forgotten how to speak. Dont make us feel small. Remind us to be larger. Get a little of that human touch. ”

ROI

TRUE NORTH COMPANIES LEADING THEWAY

CANADIAN BRANDS ROCKIN’ SOCIAL!

OFFLINE SUPPORT FOR SOCIAL-BASED,CO-WORKING SPACES

CAN CANADA COMPETE ON A GLOBAL LEVEL?.... WE ALREADY ARE!

CANADIAN SMALL BUSINESS AND SOCIALMEDIA..... WHAT IS THE POTENTIAL? • Focus on local • Identify optimal buying opportunities • Allow sellers and buyers to ﬁnd each other easily • Relationship is the new norm • Group-buying • Social business as an eventuality

thank you@JulieTyios@HessieJones@jugnoome