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The Art Of Conversation

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SOHO, Toronto: Social Media Marketing in Uncertain Times

SOHO, Toronto: Social Media Marketing in Uncertain Times

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  • Social Media Marketing stems from this phenomena called Web 2.0. This presentation will discuss how the web has evolved in the last few years and why it makes sense to take advantage of this growing trend called Social Media, harness its benefits and help you grow your business and entrench your customers.

Transcript

  • 1. The Art of Conversation Social Media: The Key to Effectively Attracting and Retaining Customers for Life
  • 2.  
  • 3. Key Elements of Web 2.0
    • Participation
    • Easy access
    • Customization
    • Conversation
    • Long tail
    • Friend finding/network building
    • Sharing
    • Openness
    • User generated content
  • 4. Key Elements of Web 2.0
    • Participation
    • Easy access
    • Customization
    • Conversation
    • Long tail
    • Friend finding/network building
    • Sharing
    • Openness
    • User generated content
    Harnessing Collective Intelligence
  • 5. Consumer media consumption continues is increasingly fragmented but social networks are the only content services that command mass adoption
  • 6. Participation Population
  • 7.  
  • 8. What is Social Media? “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the Sharing of content”
  • 9.
      • Source: Universal McCann, Wave 3 March, 2008
  • 10.  
  • 11. Key Elements of Social Marketing
    • Authenticity
    • Listening/Sharing
    • Adding Value
    • Active/Frequent
    • Building Credibility
    • Building Community
    • What it’s NOT about:
    • Selling
    • Misleading
    • YOU
  • 12. What this means for your business
    • Sustained Organic traffic
    • Little-to-no media spend
    • Relevant customer reach
    • Increased credibility
    • Strong customer relationships
    • WOM traffic
    • Sustained customers
    • with eventual revenue potential
  • 13. Drive Continuous Traffic
    • Have a variety of traffic sources:
    • Create a blog
    • Develop authority (technorati, scribd)
    • Comment on other blogs
    • Use Video (Ustream, Mogulus)
    • Use Flickr
    • Yahoo! Answers
    • Reciprocal Links
    • Social Bookmarking
      • Non self-serving
      • Frequent
      • Bookmark the good stuff
      • Discover new stuff
      • Merge with the group
      • Be an SME
      • Add comments to other people’s bookmarks
      • Create tags
      • Actively participate in the community
      • Earn the right to be self-serving after you’ve proven your value
  • 14. Retain your customers
    • Be accessible to your potential/current customers.
      • Let them know you’re paying attention.
      • Monitor relevant Blog/Article Alerts
      • Create a Squidoo page
      • Twitter/ Tweetscan/Twitterfeed
      • getsatisfaction.com
  • 15. Value you get = Value you give
    • M onitor
    • A nalyze
    • I nteract
    • L ead
  • 16. Thank you