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Here is what trends are expected to take off in 2013 It has become increasingly possible to reach people in faraway places using the Web and it has also become possible to hyper-target, and access and offer highly localized, specialized, and verticalized services. Both trends will continue, but to make money, the verticalization and localization trends look more promising, although cases like Facebook and Foursquare speak to the contrary. Let’s put it this way: there will be a few large, global players. But there will be millions of smaller, niche, localized and/or verticalized businesses that will continue to open up entrepreneurial opportunities around the world.