We consider Design to be a living breathing
process, something that vitalizes and
transforms each aspect of life and society.
This is the attitude we bring to every
product, brand and service we are involved
with. For us, Design creates desire, speaks
to your soul and starts a revolution.
BASE 501 began with a simple but compelling vision: to build an independent design studio focused on
quality design solutions down to the minutest detail. We believe that good design is about improving
experiences and conveying information in the most simplistic manner.
At BASE 501, Design is in our heart. It’s key to making the clients we work with distinctive today as well
as equipping them to lead their sectors in the future.
The story of our origin
With 3 years in the industry and 40+ awards in his pocket, Hershey left his day
job as a creative director and project strategist to open his own design firm. He
currently manages defining and implementing strategic business initiatives and
company-wide design excellence. His expertise lies in establishing design
strategy while leading project planning, business operations and management.
Know More: www.hersheydesai.com.
Strategist, Designer & Photographer exploring simplicity in the world through good design.
7 Gold, 15 Silver, 26 Bronze Awards in Design & Photography.
Anna Sui, Baggit, Bajaj Electricals, Bajaj Finserv Lending, Carlson Marketing, Celio,
Croma, Fairprice, Gillette, Gionee, GUESS, Head & Shoulders, Hilton Hotels, ICICI
Prudential, ITC Bingo, Kotak Mahindra Bank, Laneige, Lipton Ice Tea, Livi, Manulife,
Mobogenie, Morphy Richards, National Geographic, Old Spice, Panasonic, PrideVel,
Reliance Foundation, Renault, Salvation Army, SBI Cards, Project Shiksha, Shiseido, SPC,
Standard Chartered Bank, Tata Docomo, Thank You Mom, Vivanta By Taj
Shefali is responsible for the overall design and art direction, thinking of
innovative design ideas and solution to bring out more meaning and essence to
the projects handled. Her duty is to ensure that nothing but quality design is
executed, along side maintaining good client satisfaction, people and time
Know More: www.shefalidesai.com
Designer, Artist and Doodleist who believes even chaos can be beautifully designed.
3 Gold, 5 Silver, 4 Bronze Awards in Design Execution
7up India, Astad Deboo, Aza, Bacardi, Bajaj Electricals, Backup Soles, Bingo!, Budweiser,
Chimp&zInc, Eureka Moment Design, Gillette, Havaianas, Kaya Skin Clinic, Kolkata
Knight Riders, Kotak Mahindra Bank, Laurus Labs, Louis Philippe, Mira Pre School,
Mobogenie, Mumbai Indians, NIVEA, Old Spice India, Oral B, Pepsi IPL, Qi Spine Clinic,
Rainha, Redbull, Satgurus, Shiksha, Socheers, Standard Chartered Bank, Tara Jewelers,
Thank you Mom, The Tara Sharma Show, Thermacote, Tunga International, Vivanta.
We don’t limit ourselves to a medium
or mode of expression. Rather we
seek to let innovation itself drive
what we do.
We believe in a synergised process,
finding like-minded partners and
pride ourselves of nurturing talented
people who believe in the sheer
power of design.
Our clients come from many different sectors across the world.
They all have one thing in common… the desire to achieve something extraordinary. So do we.
While our client list continues to grow, our team has collectively worked with over
60+ clients from multiple industry sectors within the past three years. To know
more of our individual experience, do check Our Profiles online
We are design specialists with seven
years of combined past experience
and apply the wealth of this
knowledge for our clients every day in
our work; listening & guiding them to
build meaningful design executions
Re-launching Old Spice in India after a decade of
inactivity by primarily leading digital online strategy, real-
time content marketing strategies & branching off into
outdoor digital strategy
The Real-time hyperpersonalized responses on Twitter
(#MrMantasticSays) set a new benchmark on twitter
executions. Activity recognized as one of the best brand
led social innovations of 2013. This was followed with a
live doodle activity based on fan’s comments on
Facebook and eventually a live outdoor experiential
activity at ComicCon. Overall campaign led to increase of
brand awareness by 78% and with shipment sold 24%
ahead of target.
Core thought: Celebrating the purest special emotional
bond known to mankind, the love between a mother and
1.4 million fans on Facebook, with 90% joining
organically. But more importantly, the page received 300
personalized user photos every day which were shared
on the timeline, turning it into the mother of all viral
For Women’s Day, Croma Retail wished to avoid
celebrating the spirit of motherhood by hosting a Twitter
Contest and decided to focus on educating girl children in
India by teaming up with Concern India Foundation.
The hashtag trended in India at top place and continued
trending from 5th March to 7th March across India. In
addition, it trended worldwide on 5th march for nearly
two hours with several tweets pouring in from U.S.A. ,
U.K. , and South-East Asia. The total number of tweets
currently reached a total of 13876 with a cumulative
exposure of approximately 7,784,360 impressions, and
still growing. Twitter sentiments largely remained
positive throughout the campaign.
Video Link: https://www.youtube.com/watch?v=Wi1hzuH2Nw8 Video Link: https://www.youtube.com/watch?v=NyhLJML-bN8
Our motivation for success in our
work is unmatched. With a firm
knowledge of design principles, we
have quickly risen in the industry and
continue to seek clients who want to
achieve excellence in execution and
The ability to execute real-time integrated campaigns.
The potential to provide unique solutions for your projects.
Proven track record in the industry with significant real results.
Young, enthusiastic team with a passion to do quality work.
Emphasis on the design output. We make things pretty AND functional.
Quality, Excellence and Trustworthiness in our team.
You can also find us at:
Help us understand your business challenges, and we can help solve them for you. We are happy to
talk about design with people who are passionate about making a difference.