Base 501 Company Profile


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Base 501 Company Profile

  1. 1. Welcome to the Heart Of Design
  2. 2. We consider Design to be a living breathing process, something that vitalizes and transforms each aspect of life and society. This is the attitude we bring to every product, brand and service we are involved with. For us, Design creates desire, speaks to your soul and starts a revolution.
  3. 3. BASE 501 began with a simple but compelling vision: to build an independent design studio focused on quality design solutions down to the minutest detail. We believe that good design is about improving experiences and conveying information in the most simplistic manner. At BASE 501, Design is in our heart. It’s key to making the clients we work with distinctive today as well as equipping them to lead their sectors in the future. The story of our origin
  4. 4. With 3 years in the industry and 40+ awards in his pocket, Hershey left his day job as a creative director and project strategist to open his own design firm. He currently manages defining and implementing strategic business initiatives and company-wide design excellence. His expertise lies in establishing design strategy while leading project planning, business operations and management. Know More: Strategist, Designer & Photographer exploring simplicity in the world through good design. AWARDS RECEIVED 7 Gold, 15 Silver, 26 Bronze Awards in Design & Photography. CLIENTS MANAGED Anna Sui, Baggit, Bajaj Electricals, Bajaj Finserv Lending, Carlson Marketing, Celio, Croma, Fairprice, Gillette, Gionee, GUESS, Head & Shoulders, Hilton Hotels, ICICI Prudential, ITC Bingo, Kotak Mahindra Bank, Laneige, Lipton Ice Tea, Livi, Manulife, Mobogenie, Morphy Richards, National Geographic, Old Spice, Panasonic, PrideVel, Reliance Foundation, Renault, Salvation Army, SBI Cards, Project Shiksha, Shiseido, SPC, Standard Chartered Bank, Tata Docomo, Thank You Mom, Vivanta By Taj
  5. 5. Shefali is responsible for the overall design and art direction, thinking of innovative design ideas and solution to bring out more meaning and essence to the projects handled. Her duty is to ensure that nothing but quality design is executed, along side maintaining good client satisfaction, people and time management. Know More: Designer, Artist and Doodleist who believes even chaos can be beautifully designed. AWARDS RECEIVED 3 Gold, 5 Silver, 4 Bronze Awards in Design Execution CLIENTS MANAGED 7up India, Astad Deboo, Aza, Bacardi, Bajaj Electricals, Backup Soles, Bingo!, Budweiser, Chimp&zInc, Eureka Moment Design, Gillette, Havaianas, Kaya Skin Clinic, Kolkata Knight Riders, Kotak Mahindra Bank, Laurus Labs, Louis Philippe, Mira Pre School, Mobogenie, Mumbai Indians, NIVEA, Old Spice India, Oral B, Pepsi IPL, Qi Spine Clinic, Rainha, Redbull, Satgurus, Shiksha, Socheers, Standard Chartered Bank, Tara Jewelers, Thank you Mom, The Tara Sharma Show, Thermacote, Tunga International, Vivanta.
  6. 6. We don’t limit ourselves to a medium or mode of expression. Rather we seek to let innovation itself drive what we do.
  7. 7. We believe in a synergised process, finding like-minded partners and pride ourselves of nurturing talented people who believe in the sheer power of design.
  8. 8. Our clients come from many different sectors across the world. They all have one thing in common… the desire to achieve something extraordinary. So do we. “ While our client list continues to grow, our team has collectively worked with over 60+ clients from multiple industry sectors within the past three years. To know more of our individual experience, do check Our Profiles online
  9. 9. We are design specialists with seven years of combined past experience and apply the wealth of this knowledge for our clients every day in our work; listening & guiding them to build meaningful design executions
  10. 10. Re-launching Old Spice in India after a decade of inactivity by primarily leading digital online strategy, real- time content marketing strategies & branching off into outdoor digital strategy The Real-time hyperpersonalized responses on Twitter (#MrMantasticSays) set a new benchmark on twitter executions. Activity recognized as one of the best brand led social innovations of 2013. This was followed with a live doodle activity based on fan’s comments on Facebook and eventually a live outdoor experiential activity at ComicCon. Overall campaign led to increase of brand awareness by 78% and with shipment sold 24% ahead of target. Video Link:
  11. 11. Core thought: Celebrating the purest special emotional bond known to mankind, the love between a mother and her child. 1.4 million fans on Facebook, with 90% joining organically. But more importantly, the page received 300 personalized user photos every day which were shared on the timeline, turning it into the mother of all viral campaigns. Video Link:
  12. 12. For Women’s Day, Croma Retail wished to avoid celebrating the spirit of motherhood by hosting a Twitter Contest and decided to focus on educating girl children in India by teaming up with Concern India Foundation. The hashtag trended in India at top place and continued trending from 5th March to 7th March across India. In addition, it trended worldwide on 5th march for nearly two hours with several tweets pouring in from U.S.A. , U.K. , and South-East Asia. The total number of tweets currently reached a total of 13876 with a cumulative exposure of approximately 7,784,360 impressions, and still growing. Twitter sentiments largely remained positive throughout the campaign. Video Link:
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  14. 14. Our motivation for success in our work is unmatched. With a firm knowledge of design principles, we have quickly risen in the industry and continue to seek clients who want to achieve excellence in execution and meaningful results.
  15. 15. The ability to execute real-time integrated campaigns. The potential to provide unique solutions for your projects. Proven track record in the industry with significant real results. Young, enthusiastic team with a passion to do quality work. Emphasis on the design output. We make things pretty AND functional. Quality, Excellence and Trustworthiness in our team.
  16. 16. You can also find us at: Help us understand your business challenges, and we can help solve them for you. We are happy to talk about design with people who are passionate about making a difference.