acrosschina communications, the best event communicatoins solution provider in China

THE COMPANY THE DATA THE STORY SHARING

THE COMPANY ACROSSCHINA COMMUNICATONS

整合传播解的中国先驱 The Integrated communicationss Solutions Provider 信诺（AcrossChina）创立于1992年，是中国内陆首家专业市场传播顾问公司。如今，凭借16年的实践经验，信诺在品牌策略及概念、市场传播活动的创意和管理，公共关系方案及执行等方面都赢得了广泛的声誉，并协助客户获得更高效的品牌影响和更深厚的消费者、渠道及合作伙伴关系。信诺传播顾问集团（ACC International Group）于2005年成立，标志着信诺成功地从一个以EVENT策划实施为核心的专业公关公司发展成为以整合传播为指导的，具备品牌策略与管理、企业传讯与公共传播管理、企业内部关系管理、活动策划与管理等深度服务能力的商业合作伙伴与供应商。 AcrossChina began operating in 1992 as one of the first professional event agencies in mainland China. Now, as a communications group with over 16 years of operational experience, AcrossChina has earned a wellknown reputation for a range of services in integrated communications solutions including branding strategy and concept development, marketing program creation and management, PR counsel and campaigns and event concept creation and execution, etc. These help our clients build brand trust, credibility, and more profitable and effective stakeholder relationships.

ACC Beijing Head Office 北京市朝阳区建国路88号SOHO现代城C座19层 Level 19, Tower C, SOHO New Town, 88 Jianguo Avenue, Chaoyang Dist. Beijing 100022, China Tel: +86 10 85801199 Fax: +86 10 85801991 ACC Shanghai Branch Office 上海市长宁区华山路1568号财瑞大厦10层 Level 10, Treasury Building,1568 Huashan Road,Changning Dist. Shanghai 200052,China Tel: +86 21 52581199 Fax: +86 21 52588911 ACC Guangzhou Branch Office 广州市天河区天河北路251号荟雅苑A栋1203室 1203 Tower A, Huiyayuan, 251 Tianhe North Road, Tianhe Dist. Guangzhou 510620, China Tel: +86 20 38850906 Fax: +86 20 38851272

信诺优势 ACC Strength n 17年的活动传播创意及执行管理的经验积累 Event communications Conception，Programming， Planning and Managing: delivering Special Event communications Solutions for more than 17 years for a total of more than 6,000 projects; today we manage some 550 projects annually. 对品牌整合传播传播理念的融会贯通 n IMC Pioneer in China: more than 6 years of accumulated practice and experience in Integrated communications Solutions. 超过200名具备专业素质的中外员工组成的激情团队 n Great Team: we are proud of the over 200 fulltime, passionate and creative team members; more than 30% of our employees have overseas education to master degree or higher level and more than 40% are fluent in English.

信诺优势 ACC Strength 跨文化品牌传播及服务顾问 n Crosscultural Understanding & Application: we have worked with more than 120 international brands and are currently working for 72 international brands. 十数年来积淀的强势政府关系和全球性资源网络 n Strong Government Relations & Regional Resources accumulated in our 17 years of business operation. 立足本土而具备国际化视界 n Local Focus with Global Vision: We were the first ISES Member from mainland China (International Special Events Society)

专业服务的领域 Business Expertise 活动传播策划执行 Event communications Strategy, Creation and Execution n Internal communications n External communications n Product communications 公共关系策略管理 Public Relations Strategy, Planning & Management n Retainer n Project n CSR n Issue & Crisis Management

专业服务的领域 Business Expertise 数字与网络营销 Emarketing Solutions Econference solutions 线上线下数字会议解决方案 n Dmarketing 数字营销 n Emarketing 网络营销 n Dcommunications 数据库传播 n EPR 网络公关 n 整合传播 Integrated communications Solutions n Corporate Brand n Relations Management n Product Marketing/Promotion 体育营销 Sports Marketing Strategy, Creation & Execution

专注服务的行业 Business and Industry Segments Covered 快速消费品业 n Fast Moving Consumer Goods 时尚娱乐及奢侈品业 n Fashion, Entertaining & Luxury Industry 医疗医药行业 n Pharmaceutical & Medical Industry n IT及电讯行业 IT & Telecommunications 能源行业 n Energy Industry 汽车及相关行业 n Automobiles & Parts 金融及银行业 n Finance & Banking 国际制造行业 n Manufacturing 体育产业 n Sports Industry 政府事务及城市品牌 Government Affairs & City Branding n

信诺资源 The Resources 信诺拥有覆盖全国的各级供应商资源和强势的战略合作伙伴关系网，并已逐渐实现全球化。通过长期合作，信诺与诸多国际商会组织/使馆、国际性金融机构、中国政府各机构、奥委会各级组织、各基金会、以及新闻机构建立了广泛的合作关系。信诺拥有由多位具备政府事务、市场营销、金融投资等领域资深背景的专家组成的一流顾问团队，为信诺在企业服务、城市品牌、政府沟通等领域提供策略支持。 AcrossChina has accumulated a resourcerich network throughout Greater China and globally. AcrossChina has also built comprehensive relations with different levels of Chinese government bureau, a number of international chambers of commerce/embassies, international finance organizations, the Chinese National Olympic Committee, various Foundations, and news agencies. AcrossChina advisory committee comprises a number of professionals with background and experiences in the field of government affairs, marketing, communications and finance etc and to give strategic guidance in the areas of enterprises services, city branding and government relations etc.

n 资源概要作为国家发展和改革委员会国际合作中心经公函确定的日常工作合作伙伴，信诺： p • 提供包括宜昌市、洛阳市等城市在内的品牌推广及公关咨询服务 • 与中国奥委会新闻委员会、北京市奥组委环境活动部、北京市奥运工程建设指挥部、中国建筑装饰协会合作举行中国绿色装饰产业与北京绿色奥运建设合作论坛 • 与国土资源部宣传教育中心、世界银行、国家信息中心合作2006中国投资环境论坛 • 2004年4月在新东安市场举行的为期三天的科威特风情文化展，以及2004年6月在科威特使馆举行的150人规模的石油论坛信诺在商业及金融交流方面具备实力和经验，和诸多政府公务组织、国际性商会及金融机构建立了良好关系： p • 世界银行、汇丰银行、里昂证券、Comity Colbert 法国经贸会、AustCham 澳大利亚商会、U.F.C 法国工商会 • Embassy of Switzerland、Embassy of Italian、Embassy of French • 国土资源部宣传教育中心、国家信息中心 • 中国奥委会及新闻委员会、北京市奥组委、北京市奥运工程建设指挥部 • 中华人民共和国劳动和社会保障部、中华人民共和国商务部、北京市工商行政管理局、中华全国工商业联合会 • 中国青少年发展基金会、中华全国妇女联合会、中国司法部法律援助基金会

n 资源概要信诺和国际性媒体及中国重点媒体保持着长期良好的合作关系，如中央电视台、新华社、CNN、BBC、中国 p 日报、南方报业、和讯、中国企业家、21世纪商业评论、环球财经、中国经济周刊、环球企业家、 21世纪经济报道、金融时报、成功营销、中国经济时报等。信诺受邀长期参与的公关/商业会议及活动 p • 美国《商业周刊》亚洲高层论坛，是以企业高管人士为目标受众的年度会议。美国《商业周刊》亚洲高层论坛注重主题的多样性，其内容涵盖财务、技术、营销、公司战略及领导力等多个领域，力求创造真正互动的交流环境，旨在全力鼓励对话、讨论和思辩，是企业高管和决策人士分享创见、剖析疑问、交换意见和结交同侪的理想选择。论坛邀请演讲嘉宾均为亚太地区国家前政坛高层领导人 • Special Event Conference & Show 2006, Dallas, US/ 2005，Miami, US。该国际性会议是世界最重要的展览展示及会议活动的专业会议，每年举行一次。 • 阿拉伯迪拜商业论坛 Dubai Forum

管理团队 Corporate Officers President/CEO: Chairman: Deputy General Manager: Hersey Cao, MBA Mr. Charles Yan Ms. Daphne Yang Senior communicationss More than 21 years in travel over 8 years professional professional and business and hospitality industry, an experience in advertising leader with over 20 years of expert in strategy development healthcare, and work experience and entrepreneurship communicationss industry Deputy General Manager： Vice President: Mr. Li Wenlong Mr. David Zhang 11years experience in advertising Vice President: Over 20 years PR experience and P.R. events industry. Mr. TC Li with both in house and agency Awarded including: London 18 years in house and agency of international brand. The International adverting award, Asia absolute pioneer & expert of the experience in event management, Pacific award, New York advertising PR industry in China an expert in event production award, Clio Award,China advertising award. Deputy General Manager: Mr. Samuel Xu General Manager: Senior Advisor: Expertise in marketing management, Mr. Albert Cao Shelagh LesterSmith, MBA training development and corporate over 16 years professional Senior Marketing and Branding affairs. Owned comprehensive experience in medical, human Professional Formerly VP, experiences in terms of strategy resources and communicationss Motorola for corporate planning, marketing research & industry communicationss intelligence and event management.

行业荣誉 Industry Recognition 凭借业界专家及客户代表对信诺的专业理念及优秀成绩的认可，信诺获得了多项行业荣誉。 AcrossChina has earned a wellknown reputation for its quality services and creativity. 2007年首次参评CIPRA榜即列年度中国TOP20公关公司(包含国际及本土公司的综合排行） List in the top 20 communications agency in China including both international and local agencies. (released by China International Public Relations Association (CIPRA) on April, 2007) 品牌中国总评榜20062007年度十佳杰出品牌机构金谱奖 Awarded as the top 10 outstanding agency in China for year 0607. (by Brand China on August, 2007) 20062007年度中国创意产业年度企业奖 Awarded as the excellent creative enterprise in China. (by China Guanghua Foundation on Oct, 2007) 2007上海市优秀公关案例评比大赛之最佳创意奖 Awarded the excellent creativity award 2007. (by Shanghai Public Relations Association) 2008年再次榜列CIPRA中国TOP20公关公司(包含国际及本土公司的综合排行） List in the top 20 communications agency in China including both international and local agencies. (will be released by China International Public Relations Association (CIPRA) on April 04, 2009)

企业社会责任与行业推动 Corporate Social Responsibility 信诺一直非常注重自身品牌声誉，并积极推动公关行业发展，热心行业人才培养，踊跃参与社会公益事业，强调内部员工文化建设，重视并承担自身于社会和行业的责任。 n 2009年3月，曹秀华女士获邀担任中国公关行业行业公益事业推动小组组长 n 2009年1月，副总裁张心宏先生首获公关行业行业成就奖 n 2008年11月，曹秀华女士获选咨询服务业年度十大人物称号，副总裁张心宏先生获年度十大品牌专家称号 n 2008年9月，曹秀华女士被邀请为中国公关协会专业公司委员会副主任委员 n 2008年7月，曹秀华女士作为公关业代表接力奥运火炬 n 2008年3月，总裁曹秀华女士和副总裁张心宏先生受邀成为上海外国语大学国际工商管理学院客座教授 n 2007年11月，信诺和国际经济学商学学生联合会策划实施“红丝带艾滋病防治宣传周”公益活动 n 2007年11月，信诺作为公关行业知名企业参加首届中国公共关系人才战略论坛暨人才咨询会 2007年10月，副总裁张心宏先生在2007 Career Day大学生职业发展论坛发表主题演讲 n 2007年10月，总裁曹秀华女士受邀在第二届江苏品牌论坛发表《非常奥运非常营销》主题演讲 n ……（以上为部分项目节选）

企业社会责任与行业推动 Corporate Social Responsibility 作为中国公关传播业的一份子，信诺传播于近日和上海外国语大学，上海市公共关系协会三方共同成立了公共关系研究院，通过与国内外公共关系学术界等各领域的广泛联系，以学术研究活动为基础，以钻研与编辑《中国公共关系发展报告》等学术研究活动为主，通过系统的调研、论证、整理与推广，推动中国公共关系的研究与发展。 2008年，信诺民族教育教学基金在西藏民族学院正式签署成立。该基金将由信诺传播顾问集团独力持续性年度性捐资，用于扶助西藏民族学院新闻传播学院优困藏族学生。信诺传播顾问集团与西藏民族学院新闻传播学院同时正式建立战略合作伙伴关系，并将作为西藏民族学院新闻传播学院实习基地为该院就读学生提供专业公关传媒实践机会。信诺民族教育教学基金的设立旨在激励更多有志学子投身到公关传播行业中来。信诺这一切实举措能够促进对公关教育的相关问题进行的积极探索和研究，以及在人才培养模式上的创新，弘扬本土企业公关精神，提升本土公关人才形象，以坚实的人才资源为中国，特别是西藏地区的公关行业自主创新切实助力

媒体聚焦 Press Release 良好的专业信誉，令信诺及其领导团队获得了《中国经营报》、《二十一世纪人物》、《成功营销》、《国际公关》、《中国投资》、《公关世界》、《中国日企》、Sina、Sohu等众多媒体报道。 AcrossChina has earned a great number of reports of various important media.

Leading Brands that have put their Trust in AcrossChina

THE DATA

The Data Each year, ACC manages many large scale events. our demonstrated success since 1992: 10 Projects 10000 + attendees 46 Projects 5000 + attendees 86 Projects 2000 + attendees 284 Projects 1000 + attendees 516 Projects 500 + attendees 2032 Projects 200 + attendees FY01 CHP Kickoff Meeting 4356 Projects 100 + attendees 1500 pax, Qingtao 6000+ 30 + attendees December, 2000 Projects

The Data In the year of 2008, our productive project teams have successfully produced 878 projects. 5 Projects 20 + Project team members 15 Projects 15 + Project team members 62 Projects 10 + Project team members 378 Projects 5 + Project team members 500 Projects <5 Project team members and these projects have brought us to 130+ cities and 500+ venues. Samsung Olympic Torch Relay Oracle TMM Road show Global Hospitality Program 130 Cities every year BJ 180 + Projects 22 Project Team Members SH 120 + Projects Since 2006 30 cities, 8 Provinces GZ 50 + Projects April, 2008 July, 2008

The Data In ACC, we have a remarkable group of people: Creative，passionate, perfect outcome orientated Account Director/Project Director 22 Creative Director 5 Account Manager/Project Manager 41 Art Director 9

The Data ACC becomes the love of most team members: More and more staffs choose to stay and develop their career here 5 Employees 15 + Years with ACC 9 Employees 10 + Years with ACC 35 Employees 5 + Years with ACC 50 Employees 2 + Years with ACC

THE STORY SHARING

Story Sharing Samsung Olympic Torch Relay Global Hospitality Program August, 2007 – August, 2008, covered 25 cities of 8 provinces Ø Samsung is the official partner for the 2008 Olympic Games as well as the TOP sponsor for its Torch Relay. Ø ACC is requested to plan and implement the Samsung Global Torch Relay Hospitality Program. Ø Including: Ø Brief Story Route of torch relay Leisure program and accommodation Meeting, biztour, transportation, material and production The program accommodates 500 foreign torchbearers and international VIPs. Ø VIPs from global media, such as CEO of Financial Times, chairman of Natgeo, manager of BBC, famous writer of ‘The Ø Economist’, the editor in chief of Chosun, etc. Great difficulty in coordinating with each level government throughout the program. Ø Challenges Numerous cities, long program duration, high media focus, international VIP guests, high professional skill requirement. Ø With an elaborate preparation, professional arrangement and flexible implement, ACC team attempted to maintain a Ø good communications with all relevant parties. Solution Pressure imposed at higher level to nail down the job responsibility for each team and to effectively increase the Ø cooperation.

Story Sharing Samsung Olympic Torch Relay Global Hospitality Program

Story Sharing Year of France in China Opening Event October 10, 2004, Forbidden City, Beijing Ø At the 40’s anniversary celebrating the establishment of the SinoFrench diplomatic relations, it is a great achievement Ø in the history of cultural exchange. A laser concert is conducted by Jarre Michel Jarre together with 13,000 VIP guests and over 200 artists from Beijing Ø Brief Story Symphony Orchestra, Central National Music Orchestra and Central Opera Choir. The concert enjoys a great attention as well as tremendous devotion of men and material resources from both Chinese Ø and French sides. Need to help the French Embassy to plan and manage the event including communications with Chinese government Ø offices and 50 sponsors. Challenges Limited time: from receiving the invitation for pitch to the understanding of the situation, then to planning, preparing Ø and finally execution, we only have 10 days. Additionally, the preparation should be done during the Chinese National Day holiday. Government departments communications and Top level security (President level). Ø Solution ACC successfully liaised and coordinated with 13 different government offices to generate maximum support and Ø approvals for French Embassy undertaking.

Story Sharing Year of France in China Opening Event

Story Sharing HP China 20 Years Ceremony April, 2005, Beijing Ø The most important campaign for HP China. Mr. Mark Hurd, New global CEO, first visit to China Ø Including: Ø A concert: ‘The Same Song’ with 5,000 attendees in the Olympic Sports Center Brief Story A VIP dinner party, 200 pax in the Great Hall of the People A 2 day partners conference and staff conference Various sections related to government, Biz filed, academy, media and HP internal organizations which request Ø complicated and plentiful work. ‘The Same Song’ is in need of permission. Invite pop star and music troupe and provide them accommodation. Ø Challenges The application and government approval for the concert, which involves CCTV, is very complicated. Ø Highlevel guests from government. Ø The program involves 3500 HP staff, 2000 of them travel from 77 cities to Beijing by different means of transportation Ø (including 10 trains and 290 flights). The transportation fleet consists of 98 buses in Beijing. ACC successful obtained all the approvals through coordinating with many governmental organizations. Solution Ø Client’s basic and special requirements were all satisfied through the efforts of the ACC team. Ø

Story Sharing HP China 20 Years Ceremony

Story Sharing Oracle Open World Preparation period: March – July, 2007 • Program period: July 30 – August 2, 2007 • Program hotel: Shanghai International Convention Center / Shangrila Pudong / Grand Hyatt • Brief Story Total number of participant: 4000 / day • Type of event: industry convention • Large scale event: The biggest IT industry event in Asia Pacific. In 2007, the expected attendees are 4000 per day. 3 • event venues, 4 days, 165 breakout sessions, 40 international VIP guests, a group of 40 oracle staff. Challenges High quality and costbenefit service required • With a team of 30 ACC staff, we needed to manage 40 interpreters, 120 temp staff, and 40 shuttle buses per day. High • professional skill and project planning was required. Great difficulty in coordinating more than 10 suppliers from US and China throughout the event. Clear communications • and English skill was required. Detailed project management • Solution English speaking task force with experienced staff, oraclededicated • Resultfocused method with flexibility to coordinate with other partners • Passionate and committed staff and suppliers •

Story Sharing Oracle Open World

Story Sharing Nokia Youth Event November 1 in Beijing and November 15 in Shanghai, 2008 Ø Make Nokia experience to reinforce “expert in music” ”entertainment” and “leading technology” brand imagery. Ø Deliver cool and Youthful feature experience of music, imaging, gaming, navigation and mobile internet. Including: Ø Brief Story A passion concert A Nokia experience hall Warmup phase theme activities in campus and retail 12’000 attendees and 20 top popstars/bands Ø Challenges Complicated relationship management with government and pop star agencies. Ø ACC should bring inspirational experience to young people by creating a “neverseen before” event delivered in a cool music Ø environment. ACC won the bidding by its unique creativity and rigorous logistic plan among ten top PR companies. In the following stage, Ø it assisted Nokia to go through a series of approval and examining procedure and coordinated the arrangement with the Solution celebrities. ACC enjoyed high praise from the clients owning to its design and production, venue preparation, ticketing and hospitality Ø arrangement, which were all carried out in a systematical and professional way.

Story Sharing Nokia Youth Event

Story Sharing 2008 Siemens Family Day

Government Affairs/Projects 2004, Year of France in China, Opening Ceremony and JMJ Concert 2005, Year of France in China, Closing Ceremony

Government Affairs/Projects 2008, the opening ceremony of ‘Celebration China’ for Qingdao Government The Opening Ceremony of SinoJapan Youngsters Friendship Intercourse Year 2008 The International Conference of Consultative Group on International Agricultural Research, 2007 2006, the Ceremony of 20th anniversary of the friendship between Hamburg and Shanghai.

PIAGET Sales Conference, Sanya, 2006 Internal communicationss Projects Siemens Medical Solutions China 2007 Nokia NCT 2007 New Year Party, Beijing, China, 4000 Guests

Openings and Ceremonies Johnson & Johnson launch of Olympic packaging for Offline medication and complimentary limited edition gift giving ceremony Nokia 200 Millionth Handset Produced in China Celebration

Openings and Ceremonies NOVARTIS ，20 Anniversary Celebration, Beijing, 2007 HP China 20 Years Anniversary Nokia China Field Foundation Ceremony, Beijing, 2006

HSBC China Forum, China India – China Mineral Industries Summit, Beijing & Shanghai Seminars & Forums New York Stock Exchange CEO Forum, Beijing & Shanghai, 200 VIPs CLSA China Forum, Qingdao, China APEC Conference, Suzhou China

Seminars & Forums The first HIERSUN international gemological summit and opening ceremony of HIERSUN new shop, Beijing, 200 VIPs, 2006

Channel & Partner communicationss BEA Partner Conference, Beijing, China Microsoft 2005 Great China Channel Conference 2006 Autodesk Customer Day, Beijing, China

Baidu China World Conference, Beijing, 2007 Channel & Partner communicationss Volvo S40 communications Conference, Beijing, 2007 GSK POA Conference, Beijing, China, 2007 2007 China Management communicationss, Guangzhou

Volvo S40 MY08 Launch, Beijing, 2007 NVIDIA Geforce 7800 GTX New Product Launch Product Launches Unilever Foods China, New Product Launch , 2007 Siemens Medical New Product Launch, 2007 Nestle New Powdered Milk Product Package launch

Chrysler 300C 7 Cities Media Travel Road Show, 2007, China Trade shows/Road shows Oracle 130 Cities Road Show 2008, China Toyota COROLLA New model 8 cities Road Show, 2007, China

VIP Visits Siemens CEO VIPs China Visit Intel CEO Craig R. Barrett China Visit Microsoft Chairman Bill Gates China Visit EMC President & CEO Joe Tucci China Visit HP Chairman Carly Fiorina China Visit Autodesk CEO Carol Bartz China Visit Johnson Controls CEO visited China Nokia Chairman & CEO Jorma Ollila China Visit

OracleODD ， Peking University & Fudan University Campus communicationss Siemens Campus Recruiting, Over 8 Cities HP China President Tsinghua Speech Motorola Campus Recruiting, 5 Cities Shanghai/Hangzhou/Nanjing/Dalian/Hefei

THANK YOU! WWW.ACROSSCHINA.COM acc@acrosschina.com

acrosschina communications, the best event communicatoins solution provider in China

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