The Social Web - A Puzzle About Passion.

826 views
799 views

Published on

A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.

(Updated version 1.2, August 2010)

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
826
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide






















  • http://flickr.com/photos/kantor/2279534438/





















  • The Social Web - A Puzzle About Passion.

    1. 1. THE SOCIAL WEB A puzzle about passion. http://www. .com/arne.krueger
    2. 2. All the (Wikipedia) articles, edits, and arguments about articles and edits represent around 100 million hours of human labor. That’s a lot of time. But remember: Americans watch about 200 billion hours of TV every year. Source: Clay Shirky http://www.wired.com/magazine/2010/05/ff_pink_shirky/
    3. 3. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
    4. 4. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
    5. 5. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    6. 6. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    7. 7. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
    8. 8. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
    9. 9. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
    10. 10. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
    11. 11. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
    12. 12. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
    13. 13. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    14. 14. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    15. 15. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
    16. 16. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
    17. 17. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
    18. 18. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
    19. 19. SUMMARY Source: Charlene Li, Altimeter Group
    20. 20. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
    21. 21. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
    22. 22. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
    23. 23. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
    24. 24. MTC & HERR KRUEGER IN THE SOCIAL WEB
    25. 25. http://www. .com/arne.krueger http:// .com/herrkrueger http://herrkrueger. com arne@herrkrue er.de

    ×