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The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
The Social Web - A Puzzle About Passion.
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The Social Web - A Puzzle About Passion.

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A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning. …

A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.

(Updated version 1.2, August 2010)

Published in: Business
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  • Transcript

    • 1. THE SOCIAL WEB A puzzle about passion. http://www. .com/arne.krueger
    • 2. All the (Wikipedia) articles, edits, and arguments about articles and edits represent around 100 million hours of human labor. That’s a lot of time. But remember: Americans watch about 200 billion hours of TV every year. Source: Clay Shirky http://www.wired.com/magazine/2010/05/ff_pink_shirky/
    • 3. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
    • 4. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
    • 5. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    • 6. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    • 7. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
    • 8. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
    • 9. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
    • 10. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
    • 11. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
    • 12. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
    • 13. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    • 14. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    • 15. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
    • 16. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
    • 17. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
    • 18. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
    • 19. SUMMARY Source: Charlene Li, Altimeter Group
    • 20. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
    • 21. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
    • 22. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
    • 23. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
    • 24. MTC & HERR KRUEGER IN THE SOCIAL WEB
    • 25. http://www. .com/arne.krueger http:// .com/herrkrueger http://herrkrueger. com arne@herrkrue er.de

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