A Puzzle About Passion

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A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.

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  • http://flickr.com/photos/kantor/2279534438/
  • A Puzzle About Passion

    1. 1. THE SOCIAL WEB A puzzle about passion. Arne Krüger, mtc, Nov 2009
    2. 2. JUST A WAVE? http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
    3. 3. JUST A WAVE? http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
    4. 4. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
    5. 5. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
    6. 6. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    7. 7. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
    8. 8. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
    9. 9. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
    10. 10. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
    11. 11. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
    12. 12. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
    13. 13. GETTING STARTED Source: Charlene Li, Altimeter Group
    14. 14. GETTING STARTED What’s stopping you? Source: Charlene Li, Altimeter Group
    15. 15. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” Source: Charlene Li, Altimeter Group
    16. 16. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” Source: Charlene Li, Altimeter Group
    17. 17. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” Source: Charlene Li, Altimeter Group
    18. 18. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” Source: Charlene Li, Altimeter Group
    19. 19. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” “I’m afraid of losing control.” Source: Charlene Li, Altimeter Group
    20. 20. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
    21. 21. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    22. 22. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
    23. 23. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
    24. 24. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
    25. 25. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
    26. 26. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
    27. 27. SUMMARY Source: Charlene Li, Altimeter Group
    28. 28. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
    29. 29. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
    30. 30. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
    31. 31. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
    32. 32. MTC & HERR KRUEGER IN THE SOCIAL WEB
    33. 33. http://eee.am/herrkrueger/
    34. 34. http://xeesm.com/herrkrueger/
    35. 35. Special Thanx to:
    36. 36. Special Thanx to:
    37. 37. Special Thanx to:
    38. 38. Special Thanx to: Who teached me everything you‘ve seen here and
    39. 39. Special Thanx to: Who teached me everything you‘ve seen here and Who I‘ve never met in Real Life (so far;-).

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