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Client Marketing Outreach 2012-13
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Client Marketing Outreach 2012-13

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As a marketing, public relations and design agency, HEROfarm strives to put clients in a position to build business, increase brand awareness and further connect with customers. This document …

As a marketing, public relations and design agency, HEROfarm strives to put clients in a position to build business, increase brand awareness and further connect with customers. This document represents the outreach for 2012-2013 that we did for one such client.

A fresh set of eyes — That’s what we offer. We aren’t here to tell you how to run your business. We’re here to give a new perspective that may be hard to see while you’re in the day-to-day operations. We are the extra arms and legs you need to bring new ideas to the table and get them
out to the public and media—Freeing you up to only have to deal with doing business.


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  • 1. 2012 - 2013 MARKETING Client: Crescent Guardian, Inc. HERO|farm
  • 2. Do great work for good people.™ A fresh set of eyes. That’s what we offer. We aren’t here to tell you how to run your business. We’re here to give a new perspective that may be hard to see while you’re in the day-to-day operations. We are the extra arms and legs you need to bring new ideas to the table and get them out to the public and media—Freeing you up to only have to deal with doing business. HERO|farm is an inexpensive marketing, public relations and design agency with a social mission of “Do great work for good people.” Our team of devoted, passionate communicators specialize in branding campaigns, including social media, public relations, marketing strategy and emphasize trackable numbers. We strive to be the most creative company making a big positive impact on the world. When we add value to a person's everyday life, we do more than just sell a product; we create a lasting relationship of goodwill and a connection that goes far beyond sell-buy-consume. Our goal is to help evolve advertising into something people don't run from, but applaud.
  • 3. Do great work for good people.™ Capabilities: • Public Relations • TV • Radio • Print Ads • Outdoor • Billboard • Guerrilla and Experiential • Email Campaigns • Graphic Design • Copywriting • Strategy Development • Direct Mail Campaigns • Website Design • Social Advertising/Media Campaigns
  • 4. Crescent Guardian, Inc, is an award-winning, full service security firm that specializes in physical security and technology. Headquartered in New Orleans with additional offices in Atlanta, Boston and Dallas, Crescent Guardian offers unique security solutions to clients across the United States. The company has served the federal, state, municipal, commercial, energy, pharmaceutical and critical infrastructure industries for over 20 years, including securing Super Bowl XLVII in New Orleans in 2013. www.cgiprotects.com
  • 5. CONTENT STRATEGY Weekly Blog Posts Enewsletter/Eblast Daily Social Media Posts Social Media Outreach Job Postings Press Release Creation Infographic Creation Interview Arrangement Ebook Writing Search Engine Optimization Google Adwords Award Nominations Lead Identification Market Surveys Guerrilla Ideas Article Writing
  • 6. Website Page Views 4,520 October 2012 17,447 September 2013 60+ Press Mentions SUCCESSES Awards & Recognition Website Visits 2,547 October 2012 15,273 September 2013
  • 7. SUCCESSES Oct 2012 March 2013 Sept 2013
  • 8. BLOG
  • 9. EBLAST
  • 10. SOCIAL MEDIA
  • 11. SOCIAL MEDIA
  • 12. SOCIAL MEDIA
  • 13. PRESS RELEASES
  • 14. INFOGRAPHICS
  • 15. INFOGRAPHIC PICKUPS
  • 16. INTERVIEWS
  • 17. INTERVIEWS
  • 18. ARTICLES
  • 19. TELEVISION INTERVIEWS
  • 20. RADIO INTERVIEWS
  • 21. PRINT / ONLINE
  • 22. PUBLISHED Commercial Integrator Magazine Security Magazine Security Director News Maritime Executive Emergency Management Security Sales & Integration The Advocate New Orleans NOLA.com | The Times-Picayune Busride Maintenance Magazine Computing Now Magazine Inland Ports Magazine Safety 4 Sea Security Today Security Info Watch GSN Magazine Wall Street Journal Money USA Today A & S Magazine SC Magazine The Blaze Port Technology Virtual Strategy Magazine Maritime Security Review Port Association of Louisiana Fox 8 WVUE Security Technology Executive Magazine Today's Leading Ladies Magazine CityBusiness AAPA Seaports Magazine Beyond Insurance Magazine RFID Journal Washington Times Communities Vigilance Security Magazine
  • 23. E-BOOK
  • 24. Feb. 2012 - Feb. 2013 Sept. 2012 - Oct. 2013 WEBSITE
  • 25. GOOGLE ADWORDS
  • 26. AWARD NOMINATIONS
  • 27. AWARD NOMINATIONS
  • 28. CONNECTING TO COMMUNITY
  • 29. LEAD ID
  • 30. SURVEYS
  • 31. DIGITAL
  • 32. GUERRILLA
  • 33. CHAMBER
  • 34. Do great work for good people.™ Tulane University's Public Board of Advisors Media Arts/Journalism Department For Continuing Studies American Cancer Society of New Orleans Marketing Board March of Dimes of Southeast Louisiana Marketing Board Boy Scouts of America of Southeast Louisiana Marketing Board Food Allergy Research & Education of New Orleans Marketing Board
  • 35. Business of The Year - New Orleans International Association of Business Communicators 40 Under 40 New Orleans Gambit Magazine Top People in the New Orleans Startup Scene Southern Alpha Spotlight on Success Honorees March of Dimes New Orleans Top 20 Young Entrepreneurs of the Year YFS Magazine Top Young Entrepreneurs To Watch in New Orleans Under30CEO.com HF PRESS & AWARDS View all of our press at www.hero-farm.com/press
  • 36. Do great work for good people.™ facebook.com/herofarm twitter.com/herofarm hero-farm.com signal@hero-farm.com 504.451.4282