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Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
Big Ideas. Little Time.
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Big Ideas. Little Time.

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Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to …

Reid Stone delivers the secret sauce used to create big ideas under a time crunch. Utilizing a different smartphone/tablet app to create each slide (40 DIFFERENT APPS), Stone demonstrates easy ways to create campaigns based on content generation and trend spotting. Stone is the CEO at HERO|farm - a marketing strategy and advertising agency in New Orleans - and delivered this presentation to the 2013 PRAM Conference.

Links to videos featured in the presentation:

New Orleans Mission - "Sincerely Homeless"
http://www.youtube.com/watch?v=qWWZfCumLA0

Don Draper of AMC's Mad Men - "The Carousel"
http://www.youtube.com/watch?v=suRDUFpsHus

Dove "Real Beauty Sketches"
http://www.youtube.com/watch?v=XpaOjMXyJGk

World's First Vine Resume
http://mashable.com/2013/02/21/vine-resume/

Liquid-Plumr - "Double Impact"
http://www.youtube.com/watch?v=Z7fz0jpuLkM

Mentioned/Not Featured:

Comodo Restaurant - "Comodo Menu"
http://mashable.com/2012/10/16/instagram-menu/

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Transcript

  • 1. Fast CameraBIG IDEAS | little time@herofarmReid StoneCEO/StrategistEach Slide:Different App#hadoukenIntellectual property of HERO|farm, LLC ©2013
  • 2. Fast CameraSound familiar?T-ZeroFo’ real. Different appused to make each slide
  • 3. Phoster
  • 4. Keep Calm!It’s OK...Seriously
  • 5. Pic StitchHERO|farmPresenter
  • 6. GO CRAZY“Last Christmas Ever”JoeShopping.comImajao
  • 7. GoodNotesTHEMES,really
  • 8. • Press Release• Website/Landing Page• Hashtag• Social Media “Updates” Page: fb/tw/li/ig/g+• Eblast/Newsletter• Local Calendars• Bloggers• Paid Ads/Google Adwords/Promoted Posts• Facebook Events Page• Physical Event• Guerrilla Idea/Signage• Youtube Videothe basic TACTICSNew“traditional”checklistKeynote
  • 9. • Is it consistent with the brand?• Is it trackable?• Who is the target audience?• Can the media cover it?• What is the best/worst reaction?• Are we empowering individuals or drivingconversation?• What are the milestones? End/shift date?direct the STRATEGYAdobe Reader...via Keynote
  • 10. TEDTurn ‘Baker’to ‘baker’Still relevantafter 100 years.Create abrand...Albumatic
  • 11. s.m.a.p.s?7 m.a.p.s.?What is an EPIC IDEA7 WORDSMEMORABLEACTIONABLEPLATFORM...ABLESIMPLEDocuments2...via Keynote7 P.a.m.s?
  • 12. (Meme) Generator
  • 13. EXAMPLE“Parade of Homes Sneak Peak”Home Builders Assoc.the CONTENT generationYoutube
  • 14. X-promoteConcept=ChallengeRelatableNOTE’d
  • 15. At least30 daysWhat is an EPIC IDEA7 WORDSMEMORABLE?ACTIONABLEPLATFORM...ABLE?SIMPLEKeynote...again
  • 16. TEDwith elaborativeencodingTurn ‘Baker’to ‘baker’
  • 17. Polar“AnimalStyle...”“or some guys’burger”Askquestions
  • 18. the MICRO-CAMPAIGNLOL BucketAt least30 days
  • 19. SnapseedHELP OUT
  • 20. FacebookCHALLENGE THE NORM“Chef Dione’s Food Fight”Fit GourmetSociallyResponsible
  • 21. Google+Hangouttube...Host a summit
  • 22. TEST“Kanji Tweets”Read The Kanji
  • 23. SnapguideInstruct
  • 24. Amazon/KindleCROWDSOURCE“Security Tips eBook”Crescent Guardian, Inc.
  • 25. YouTubeEXAMPLE“Double ImpactLiquid-PlumrHAVE FUN
  • 26. Ustreamremove the CURTAIN
  • 27. VineFind unexpecteduses for mediums
  • 28. BE TRANSPARENTHaiku Deck
  • 29. PinterestFIGHT STEREOTYPES“Sincerely Homeless”New Orleans Mission
  • 30. TumblrSHOW EMOTION
  • 31. InstaEditorCREATE A PRODUCT“Real Life App Store”myPhoneMD
  • 32. Google Drive
  • 33. Historical facts = Expert#42SportsCenter...sorta
  • 34. LEAD THE INDUSTRY“Ports Infographic”Crescent Guardian, Inc.
  • 35. FlipboardSpot trends.Take chances.
  • 36. GetGluePredict the future
  • 37. GetGlueRide the momentum
  • 38. PS ExpressCreated byTake itoffline
  • 39. Sponsor theplatformHow About We
  • 40. SnapchatMake the timeto be creativeIntellectual property of HERO|farm, LLC ©2013FIND US@herofarmsignal@hero-farm.com

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