Welcome to the
Ogilvy Digital Lab

The Global Ogilvy Digital Labs Network
Tokyo
TOKYO

The Ogilvy Digital Lab network
pushes emerging technologies into
marketing campaigns to deliver a
personal digital branded experience

Lab Showroom China launch June 2nd
The Ogilvy Digital Lab Network also includes showrooms
that feature the latest technologies in digital marketing.

The Ogilvy Digital Lab showroom
delivers a truly digital marketing
experience to its visitors...
The Ogilvy Digital Lab exhibition space will be utilized for...
Hands-on presentations to clients
Pro-active digital pitches to clients and prospects
Enhance digital experience and inspire Ogilvy staff
Location for Client and Media events

Ogilvy Digital Lab
The showroom features...

Interactive Lab Floor
By Ogilvy Digital Lab partner EyeClick
Movement Sensitive Floor Movement Sensitive Floor
Branded Gaming Branded Content
Before visiting the physical Lab showroom, an eye-catching digital experience is
being delivered directly on the floor. The Interactive Lab Floor turns an ordinary
concrete floor into a rich digital experience that delivers gaming and content based
on movements. In commercial marketing applications, the EyeClick interactive Lab
Floor is used in retail and promotional event environments.

Interactive Lab Window
By Ogilvy Digital Lab partner EyeClick
Touch & Gesture Sensitive Window
Branded Gaming
Branded Content
Web Surfing
Before entering, visitors to the Ogilvy Digital Lab are being magically drawn
into truly immersive digital technology. The Interactive Lab Windows turn an
ordinary glass window into a rich digital experience. The gesture and
touch based navigation of the Lab Window deliver an even more futuristic
feeling. In commercial applications, the Interactive Lab Window can be
used in retail and promotional event environments.

Digital Lab Table
By Ogilvy Digital Lab partner Yes 3D
Multi-Touch
Branded Video
Branded Gaming
Mobile Connectivity
Upon entering the Ogilvy Digital Lab, visitors can interact with a state of the art
custom build interactive table that delivers an unforgettable digital experience.
Among other functions, visitors are invited to interact with the table’s content or
simply play games. In commercial applications, the table is used inside retail
stores, events or even at nightclubs.

Lab Mobile Wall
By OgilvyOne China JV partner IconMobile
Branded Mobile Applications
Branded Mobile Games
Branded Mobile Websites
Branded Barcodes
Mobile Image Recognition
Delivering personal and meaningful branded experiences on the go is at the heart
of what the Lab network is doing. Upon entering the Ogilvy Digital Lab visitors can
experience the latest branded mobile applications, games and mobile websites. It’s
a hands on experience to see and feel how mobile can truly help deliver an
immersive integrated and personal branded experience on the go.

Interactive Taxi Screens
By Ogilvy Digital Lab partner TouchMedia
Taxi Touchscreen
Thousands of taxis in China’s 1st tier cities are already equipped with interactive Branded Gaming
screens by Lab partner TouchMedia. Being able to deliver personalized branded Branded Content
gaming or branded content to affluent taxi commuters presents a great
opportunity for marketers. The Ogilvy Digital Lab showroom will feature the latest
generation of connected TouchMedia taxi screens to showcase the endless
possibilities of this innovative marketing solution.

Adobe Education Booth
By Ogilvy Digital Lab partner Adobe
A close Ogilvy Digital Lab China partner, Adobe is instrumental
in continuously strengthening OgilvyOne’s digital production
units’ skills and know-how in the latest technologies that can
be leveraged for marketing.
Together Adobe and the Ogilvy Digital Lab pioneered several
innovative technologies such as AIR, achieving massive
success for Ogilvy clients.
The Ogilvy Digital Lab showroom will feature an Adobe corner.
The Adobe workstation booth will showcase the latest Adobe
marketing technology cases while the booth will provide
educational content and access to the latest technologies.