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The Ogilvy Digital Lab network pushes emerging technologies into marketing campaigns to deliver a personal digital branded experience。

The Ogilvy Digital Lab network pushes emerging technologies into marketing campaigns to deliver a personal digital branded experience。

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Ogilvy Digital Lab Presentation Transcript

  • 1. Welcome to the Ogilvy Digital Lab
  • 2. The Global Ogilvy Digital Labs Network Tokyo TOKYO
  • 3. The Ogilvy Digital Lab network pushes emerging technologies into marketing campaigns to deliver a personal digital branded experience
  • 4. Lab Showroom China launch June 2nd The Ogilvy Digital Lab Network also includes showrooms that feature the latest technologies in digital marketing.
  • 5. The Ogilvy Digital Lab showroom delivers a truly digital marketing experience to its visitors... The Ogilvy Digital Lab exhibition space will be utilized for... Hands-on presentations to clients Pro-active digital pitches to clients and prospects Enhance digital experience and inspire Ogilvy staff Location for Client and Media events
  • 6. Ogilvy Digital Lab The showroom features...
  • 7. Interactive Lab Floor By Ogilvy Digital Lab partner EyeClick Movement Sensitive Floor Movement Sensitive Floor Branded Gaming Branded Content Before visiting the physical Lab showroom, an eye-catching digital experience is being delivered directly on the floor. The Interactive Lab Floor turns an ordinary concrete floor into a rich digital experience that delivers gaming and content based on movements. In commercial marketing applications, the EyeClick interactive Lab Floor is used in retail and promotional event environments.
  • 8. Interactive Lab Window By Ogilvy Digital Lab partner EyeClick Touch & Gesture Sensitive Window Branded Gaming Branded Content Web Surfing Before entering, visitors to the Ogilvy Digital Lab are being magically drawn into truly immersive digital technology. The Interactive Lab Windows turn an ordinary glass window into a rich digital experience. The gesture and touch based navigation of the Lab Window deliver an even more futuristic feeling. In commercial applications, the Interactive Lab Window can be used in retail and promotional event environments.
  • 9. Digital Lab Table By Ogilvy Digital Lab partner Yes 3D Multi-Touch Branded Video Branded Gaming Mobile Connectivity Upon entering the Ogilvy Digital Lab, visitors can interact with a state of the art custom build interactive table that delivers an unforgettable digital experience. Among other functions, visitors are invited to interact with the table’s content or simply play games. In commercial applications, the table is used inside retail stores, events or even at nightclubs.
  • 10. Lab Mobile Wall By OgilvyOne China JV partner IconMobile Branded Mobile Applications Branded Mobile Games Branded Mobile Websites Branded Barcodes Mobile Image Recognition Delivering personal and meaningful branded experiences on the go is at the heart of what the Lab network is doing. Upon entering the Ogilvy Digital Lab visitors can experience the latest branded mobile applications, games and mobile websites. It’s a hands on experience to see and feel how mobile can truly help deliver an immersive integrated and personal branded experience on the go.
  • 11. Interactive Taxi Screens By Ogilvy Digital Lab partner TouchMedia Taxi Touchscreen Thousands of taxis in China’s 1st tier cities are already equipped with interactive Branded Gaming screens by Lab partner TouchMedia. Being able to deliver personalized branded Branded Content gaming or branded content to affluent taxi commuters presents a great opportunity for marketers. The Ogilvy Digital Lab showroom will feature the latest generation of connected TouchMedia taxi screens to showcase the endless possibilities of this innovative marketing solution.
  • 12. Adobe Education Booth By Ogilvy Digital Lab partner Adobe A close Ogilvy Digital Lab China partner, Adobe is instrumental in continuously strengthening OgilvyOne’s digital production units’ skills and know-how in the latest technologies that can be leveraged for marketing. Together Adobe and the Ogilvy Digital Lab pioneered several innovative technologies such as AIR, achieving massive success for Ogilvy clients. The Ogilvy Digital Lab showroom will feature an Adobe corner. The Adobe workstation booth will showcase the latest Adobe marketing technology cases while the booth will provide educational content and access to the latest technologies.