Back to the basics sxsw 2013Presentation Transcript
Back to the BasicsA Refresh on the Mobile Industry Ray R. Hernandez March 2012
Agenda Who should be in this room right now? What exactly is “mobile” now? What/where are the best places to learn about mobile? What are the trends that are definitely changing mobile today? What else do I have to know to stay “in the know”? Questions
Who should be in this room rightnow? Newcomers to mobile Professionals who work in one specific aspect of mobile and want to learn about other fields People who have just recently become involved in the mobile industry Anyone who has wanted to learn about mobile but never felt comfortable asking anyone
What exactly is “mobile” now? Smartphones Feature Phones Tablets SMS/Text Messaging Mobile Applications Mobile websites
What/where are the best places tolearn about mobile? Internet (TechCrunch, Techmeme, GigaOM, Ars Technica, Engadget, Mobile Marketer) Twitter (search for mobile, follow those that others follow) Local Meetups or networking sessions Conferences (CTIA, CES, SXSW)
What are the trends that changingmobile today? Business needs (medical diagnosis, performing business “on demand) New inventions and functions based on devices and new apps/operating systems Regulations and laws Carriers plans and fees
What else do I have to know to stay“in the know”? Spectrum “crunch” E-readers are causing “noise” Patent fights may keep players out!