Wikifying the CBC


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Slides from a paper presented at the conference, Wikifying the CBC: Reimagining the remit of public service media, with one of my graduate students, Amanda Ash.

The paper discusses a collaboration between the Graduate School of Journalism at UBC and CBC Radio 3 to research and develop a Canadian music wiki, funded through the MITACS Accelerate program.

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Wikifying the CBC

  1. 1. Wikifying the CBC Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism
  2. 2. About the project <ul><li>Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software </li></ul><ul><li>Partnership between media organization, journalism school and state funding agency </li></ul><ul><li>Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media </li></ul>
  3. 3. The Canadian context <ul><li>CBC as “a corporate Titanic on the verge of capsizing” </li></ul><ul><ul><li>Raboy, 1996 </li></ul></ul><ul><li>Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web” </li></ul><ul><ul><li>Beatty, 1998 </li></ul></ul><ul><li>Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance” </li></ul><ul><ul><li>Silverstone, 2007 </li></ul></ul><ul><li>Online strategy to be “the most important and popular source of Canadian news, information and entertainment content” </li></ul><ul><ul><li>Galipeau, 2006 </li></ul></ul>
  4. 4. Why CBC Radio 3 <ul><li>Mandate to promote Canadian culture through emerging technologies to reach Canadians </li></ul><ul><li>Social and collaborative media features promoted on its existing website </li></ul><ul><li>Award-winning service described as the “virtual community for the nation’s independent culture” </li></ul><ul><ul><li>Whyte, 2004 </li></ul></ul><ul><li>CBC Radio 3 “among the country’s best kept web-based secrets” </li></ul><ul><ul><li>Belanger & Andreche, 2009 </li></ul></ul>
  5. 5. The development of the Canadian Music Wiki
  6. 6. Creating the wiki <ul><li>Work at CBC in Vancouver with the Radio 3 web team </li></ul><ul><li>Investigate wiki software </li></ul><ul><li>Envision the design and collaborative features to include at launch </li></ul><ul><li>Develop outreach and community plan </li></ul>
  7. 7. Wiki design
  8. 8. Discussion: Technology <ul><li>Tap collective intelligence of the audience </li></ul><ul><li>Issues of resources/funding </li></ul><ul><li>CBC as the facilitator of content, rather than creator of content </li></ul>
  9. 9. Discussion: Content/community <ul><li>Balance openness with editorial checks and balances </li></ul><ul><li>Critical mass of contributors </li></ul><ul><li>Existing base of ‘power users’ of CBC Radio 3 </li></ul>
  10. 10. Discussion: Culture <ul><li>Open and collaborative approach of CBC Radio 3 </li></ul><ul><li>Mandate to support and promote Canadian culture </li></ul><ul><li>Music as a social experience </li></ul>
  11. 11. Discussion: Economics <ul><li>Funding innovation at time of cutbacks </li></ul><ul><li>Journalism schools as a catalyst for media innovation </li></ul><ul><li>Teaching hospital model of professional education </li></ul>
  12. 12. Limitations <ul><li>Wiki not yet launched </li></ul><ul><li>Canadian context </li></ul><ul><li>Personal bias </li></ul>
  13. 13. Conclusion <ul><li>Innovate at the edges </li></ul><ul><li>Minimise editorial risk </li></ul><ul><li>Minimise financial cost </li></ul><ul><li>Radio as an online collaborative experience </li></ul>
  14. 14. Thank you <ul><li>@hermida – </li></ul><ul><li>@amandaash – </li></ul>