• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media principles and practice
 

Social media principles and practice

on

  • 1,514 views

My presentation to the CAJ Innovate conference in Toronto

My presentation to the CAJ Innovate conference in Toronto

Statistics

Views

Total Views
1,514
Views on SlideShare
1,454
Embed Views
60

Actions

Likes
0
Downloads
35
Comments
0

6 Embeds 60

http://reportr.net 27
http://www.j-source.ca 11
http://j-source.ca 11
http://www.reportr.net 8
http://www.slideshare.net 2
http://www.journalismproject.ca 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media principles and practice Social media principles and practice Presentation Transcript

  • One of many: Social media principles and practice Alfred Hermida UBC Graduate School of Journalism CAJ Innovate | 30:01:10
  • Trafigura Twitterstorm
  • Trafigura Twitterstorm
  • Trafigura Twitterstorm
  • Trafigura Twitterstorm http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
  • Trafigura Twitterstorm http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
  • One of many
  • Web 2.0 = Social media
  • Web 2.0 = Social media Participatory culture “contrasts with older notions of passive media spectatorship. Rather than talking about media producers and consumers occupying separate roles, we might now see them as participants who interact with each other according to a new set of rules that none of us fully understands.” Jenkins (2006), Convergence Culture
  • What makes it social media
  • What makes it social media Content
  • What makes it social media Content Convergence
  • What makes it social media Content Convergence Collaboration
  • What makes it social media Content Convergence Collaboration Community
  • What makes it social media Content Convergence Collaboration Community Conversation
  • Joining the conversation A good newspaper, I supposed, is a nation talking to itself Arthur Miller, London Observer, November 26, 1961
  • Shift in journalism Deuze (2003), The web and its journalisms. New Media and Society, (5/2003)
  • Shift in journalism Photo: Christopher Woo:http://www.flickr.com/photos/deks/ Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Be human Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Be human Be honest Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Be human Be honest Be involved Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Rory’s experience
  • Rory’s experience
  • Rory’s experience “I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.” http://www.bbc.co.uk/blogs/technology/2008/11/close_to_you.html
  • Twitter time
  • Twitter time
  • UK National newspapers - 131 Twitter accounts - 1.47 million followers Twitter correspondent - Ruth Barnett, Sky News MuckRuck.com - Aggregator of journalists’ tweets
  • “A toy for bored celebrities and high-school girls” Maureen Dowd, 2009 “It’s like searching for medical advice in an online world of quacks and cures” Ellen Goodman, 2009 “Twitter? I won’t touch it. It’s all garbage.” Journalist quoted in New York Times
  • Multi-faceted and fragmented
  • The whole picture
  • TwitterTim.es
  • Twitter in journalism Content distribution Beat reporting Crowdsourcing
  • Content distribution Drive traffic Keep it on topic Content, content, content Don’t automate, be a filter
  • Beat reporting Early warning Identify trends Finding sources
  • Beat reporting Early warning Identify trends Finding sources
  • Beat reporting Early warning Identify trends Finding sources
  • Beat reporting Early warning Identify trends Finding sources
  • Crowdsourcing Works best if you build a large audience/following Think about the audience you are asking Questions open to opinion, ideas tend to work best Connect with community
  • Crowdsourcing Works best if you build a large audience/following Think about the audience you are asking Questions open to opinion, ideas tend to work best Connect with community
  • Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Three principles Be human Be honest Be involved Photo: Matt Hamm: http://flickr.com/photos/matthamm/
  • Further reading: Columbia Graduate School of Journalism social media course http://bit.ly/socmediaskills
  • Thank you @hermida alfred.hermida@ubc.ca http://reportr.net