One of many:
Social media
principles and
practice
Alfred Hermida
UBC Graduate School of
Journalism


CAJ Innovate | 30:01:...
Trafigura Twitterstorm
Trafigura Twitterstorm
Trafigura Twitterstorm
Trafigura Twitterstorm




http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
Trafigura Twitterstorm




http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
One of many
Web 2.0 = Social media
Web 2.0 = Social media
 Participatory culture “contrasts with
 older notions of passive media
 spectatorship. Rather than ...
What makes it social media
What makes it social media
 Content
What makes it social media
 Content
 Convergence
What makes it social media
 Content
 Convergence
 Collaboration
What makes it social media
 Content
 Convergence
 Collaboration
 Community
What makes it social media
 Content
 Convergence
 Collaboration
 Community
 Conversation
Joining the conversation

 A good newspaper, I
 supposed, is a nation talking
 to itself
  Arthur Miller, London Observer,...
Shift in journalism




    Deuze (2003), The web and its journalisms. New Media and Society, (5/2003)
Shift in journalism




    Photo: Christopher Woo:http://www.flickr.com/photos/deks/   Photo: Matt Hamm: http://flickr.com/...
Three principles




                   Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles




                   Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles

 Be human




                   Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles

 Be human
 Be honest




                   Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles

 Be human
 Be honest
 Be involved




                   Photo: Matt Hamm: http://flickr.com/photos/matth...
Rory’s experience
Rory’s experience
Rory’s experience


“I still think that experimenting with everything
from social networks to YouTube to blogs is a
useful...
Twitter time
Twitter time
UK National newspapers
- 131 Twitter accounts
- 1.47 million followers




Twitter correspondent
 - Ruth Barnett, Sky News...
“A toy for bored celebrities
and high-school girls”
 Maureen Dowd, 2009



“It’s like searching for medical
advice in an o...
Multi-faceted and
fragmented
The whole
picture
TwitterTim.es
Twitter in journalism
 Content distribution
 Beat reporting
 Crowdsourcing
Content distribution
 Drive traffic
 Keep it on topic
 Content, content, content
 Don’t automate, be a filter
Beat reporting
 Early warning
 Identify trends
 Finding sources
Beat reporting
 Early warning
 Identify trends
 Finding sources
Beat reporting
 Early warning
 Identify trends
 Finding sources
Beat reporting
 Early warning
 Identify trends
 Finding sources
Crowdsourcing
Works best if you build a large
audience/following
Think about the audience you
are asking
Questions open to...
Crowdsourcing
Works best if you build a large
audience/following
Think about the audience you
are asking
Questions open to...
Three principles




                   Photo: Matt Hamm: http://flickr.com/photos/matthamm/
Three principles

 Be human
 Be honest
 Be involved




                   Photo: Matt Hamm: http://flickr.com/photos/matth...
Further reading:
 Columbia Graduate School of
 Journalism social media course


 http://bit.ly/socmediaskills
Thank you
       @hermida
alfred.hermida@ubc.ca
    http://reportr.net
Social media principles and practice
Social media principles and practice
Social media principles and practice
Social media principles and practice
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  • Social media principles and practice

    1. 1. One of many: Social media principles and practice Alfred Hermida UBC Graduate School of Journalism CAJ Innovate | 30:01:10
    2. 2. Trafigura Twitterstorm
    3. 3. Trafigura Twitterstorm
    4. 4. Trafigura Twitterstorm
    5. 5. Trafigura Twitterstorm http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
    6. 6. Trafigura Twitterstorm http://www.guardian.co.uk/media/video/2010/jan/25/alan-rusbridger-hugh-cudlipp
    7. 7. One of many
    8. 8. Web 2.0 = Social media
    9. 9. Web 2.0 = Social media Participatory culture “contrasts with older notions of passive media spectatorship. Rather than talking about media producers and consumers occupying separate roles, we might now see them as participants who interact with each other according to a new set of rules that none of us fully understands.” Jenkins (2006), Convergence Culture
    10. 10. What makes it social media
    11. 11. What makes it social media Content
    12. 12. What makes it social media Content Convergence
    13. 13. What makes it social media Content Convergence Collaboration
    14. 14. What makes it social media Content Convergence Collaboration Community
    15. 15. What makes it social media Content Convergence Collaboration Community Conversation
    16. 16. Joining the conversation A good newspaper, I supposed, is a nation talking to itself Arthur Miller, London Observer, November 26, 1961
    17. 17. Shift in journalism Deuze (2003), The web and its journalisms. New Media and Society, (5/2003)
    18. 18. Shift in journalism Photo: Christopher Woo:http://www.flickr.com/photos/deks/ Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    19. 19. Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    20. 20. Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    21. 21. Three principles Be human Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    22. 22. Three principles Be human Be honest Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    23. 23. Three principles Be human Be honest Be involved Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    24. 24. Rory’s experience
    25. 25. Rory’s experience
    26. 26. Rory’s experience “I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.” http://www.bbc.co.uk/blogs/technology/2008/11/close_to_you.html
    27. 27. Twitter time
    28. 28. Twitter time
    29. 29. UK National newspapers - 131 Twitter accounts - 1.47 million followers Twitter correspondent - Ruth Barnett, Sky News MuckRuck.com - Aggregator of journalists’ tweets
    30. 30. “A toy for bored celebrities and high-school girls” Maureen Dowd, 2009 “It’s like searching for medical advice in an online world of quacks and cures” Ellen Goodman, 2009 “Twitter? I won’t touch it. It’s all garbage.” Journalist quoted in New York Times
    31. 31. Multi-faceted and fragmented
    32. 32. The whole picture
    33. 33. TwitterTim.es
    34. 34. Twitter in journalism Content distribution Beat reporting Crowdsourcing
    35. 35. Content distribution Drive traffic Keep it on topic Content, content, content Don’t automate, be a filter
    36. 36. Beat reporting Early warning Identify trends Finding sources
    37. 37. Beat reporting Early warning Identify trends Finding sources
    38. 38. Beat reporting Early warning Identify trends Finding sources
    39. 39. Beat reporting Early warning Identify trends Finding sources
    40. 40. Crowdsourcing Works best if you build a large audience/following Think about the audience you are asking Questions open to opinion, ideas tend to work best Connect with community
    41. 41. Crowdsourcing Works best if you build a large audience/following Think about the audience you are asking Questions open to opinion, ideas tend to work best Connect with community
    42. 42. Three principles Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    43. 43. Three principles Be human Be honest Be involved Photo: Matt Hamm: http://flickr.com/photos/matthamm/
    44. 44. Further reading: Columbia Graduate School of Journalism social media course http://bit.ly/socmediaskills
    45. 45. Thank you @hermida alfred.hermida@ubc.ca http://reportr.net

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