Blogging 101 for researchers


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The slides from my UBC presentation on the fundamental of blogging for health researchers.

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  • Blogging 101 for researchers

    1. 1. Fundamentals of journalism: Blogging Alfred Hermida UBC Graduate School of Journalism March 26 2010
    2. 2. First BBC live blogger Photo:
    3. 3. Agenda Blogs, eh? Why blog Blogging tips Examples of science blogs Photo:
    4. 4. What is a blog? A frequently updated website consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary. Oxford English Dictionary
    5. 5. What is a blog? Photo:
    6. 6. What is a blog? A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Wikipedia
    7. 7. What is a blog? Photo:
    8. 8. Blog qualities Most recent post at the top Often personal or subjective writing style, generally informal and conversational tone Brevity – short, to the point, posts, rather than rambling entries Links Ability of readers to leave comments
    9. 9. Types of blogs Vanity blogs Expert blogs Professional blogs Corporate blogs Project blogs Blogs can overlap, evolve, change Photo:
    10. 10. Blogging examples
    11. 11. Why blog? Outreach to broaden science communication Demythologise science Make science accessible Discuss science politics Engage in a conversation about science Become part of a community Personal profile Photo:
    12. 12. Costs of blogging Time commitment Dealing with trolls Institutional factors Photo:
    13. 13. Tips for a successful blog Have a focus A place for critical thinking Value to the audience Engage with the community Make it personal Photo:
    14. 14. Jennifer Gardy blogs/nerd-girl/
    15. 15. Jennifer Jacquet
    16. 16. Science blogs
    17. 17. Nature blogs
    18. 18. I want a blog. What now?
    19. 19. I want a blog. What now?
    20. 20. Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at
    21. 21. Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at
    22. 22. Thank you @hermida
    23. 23. Thank you @hermida
    24. 24. Blogging @ the BBC Often it is as far from journalism as it is possible to get, with unsubstantiated rumour, prejudice and gossip masquerading as informed opinion. Without editors to correct syntax, tidy up the story structure or check facts, it is generally impossible to rely on anything one finds in a blog without verifying it somewhere else. (BBC News website, 2003)
    25. 25. Blogging @ the BBC Dissemination of information is great, but how much of it is trustworthy? They are an interesting phenomenon, but I don't think they will be as talked about in a year's time. Mike Smartt, former editor in chief, BBC News Online, 2003