Fundamentals of
journalism:
Blogging
Alfred Hermida
UBC Graduate School of
Journalism


March 26 2010
First BBC live blogger
     Photo: http://www.flickr.com/photos/annabelb/
Agenda
 Blogs, eh?
 Why blog
 Blogging tips
 Examples of science blogs




                             Photo: http://www....
What is a blog?

 A frequently updated website consisting of
 personal observations, excerpts from other
 sources, etc., t...
What is a blog?
     Photo: http://www.flickr.com/photos/lij/
What is a blog?
 A blog is a website, usually maintained by an
 individual with regular entries of commentary,
 descriptio...
What is a blog?
   Photo:http://www.flickr.com/photos/barnett/
Blog qualities
 Most recent post at the top
 Often personal or subjective writing
 style, generally informal and
 conversa...
Types of blogs
 Vanity blogs
 Expert blogs
 Professional blogs
 Corporate blogs
 Project blogs


     Blogs can overlap, e...
Blogging examples
Why blog?
 Outreach to broaden science
 communication
 Demythologise science
 Make science accessible
 Discuss science pol...
Costs of blogging
 Time commitment
 Dealing with trolls
 Institutional factors




                         Photo:http://w...
Tips for a successful blog
 Have a focus
 A place for critical thinking
 Value to the audience
 Engage with the community
...
Jennifer Gardy
http://www.globecampus.ca/
blogs/nerd-girl/
Jennifer Jacquet
http://scienceblogs.com/guiltyplanet/
Science blogs
http://scienceblogs.com/
http://scienceblogs.com/




        Nature blogs
         http://blogs.nature.com/
I want a blog. What now?
       http://blogs.ubc.ca/
I want a blog. What now?

Wordpress.com
MovableType.org
Blogger.com
Tumblr.com
Posterous.com
Clive Thompson: Contributing writer for the New York Times Magazine, columnist
for Wired magazine and blogger at http://ww...
Clive Thompson: Contributing writer for the New York Times Magazine, columnist
for Wired magazine and blogger at http://ww...
Thank you
       @hermida
alfred.hermida@ubc.ca
    http://reportr.net
Thank you
       @hermida
alfred.hermida@ubc.ca
    http://reportr.net
Blogging @ the BBC
 Often it is as far from
 journalism as it is possible to
 get, with unsubstantiated
 rumour, prejudice...
Blogging @ the BBC
                 Dissemination of information
                 is great, but how much of it is
        ...
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Blogging 101 for researchers

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The slides from my UBC presentation on the fundamental of blogging for health researchers.

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  • Blogging 101 for researchers

    1. 1. Fundamentals of journalism: Blogging Alfred Hermida UBC Graduate School of Journalism March 26 2010
    2. 2. First BBC live blogger Photo: http://www.flickr.com/photos/annabelb/
    3. 3. Agenda Blogs, eh? Why blog Blogging tips Examples of science blogs Photo: http://www.flickr.com/photos/pinprick/
    4. 4. What is a blog? A frequently updated website consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary. Oxford English Dictionary
    5. 5. What is a blog? Photo: http://www.flickr.com/photos/lij/
    6. 6. What is a blog? A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Wikipedia
    7. 7. What is a blog? Photo:http://www.flickr.com/photos/barnett/
    8. 8. Blog qualities Most recent post at the top Often personal or subjective writing style, generally informal and conversational tone Brevity – short, to the point, posts, rather than rambling entries Links Ability of readers to leave comments
    9. 9. Types of blogs Vanity blogs Expert blogs Professional blogs Corporate blogs Project blogs Blogs can overlap, evolve, change Photo:http://www.flickr.com/photos/minifig/
    10. 10. Blogging examples
    11. 11. Why blog? Outreach to broaden science communication Demythologise science Make science accessible Discuss science politics Engage in a conversation about science Become part of a community Personal profile Photo:http://www.flickr.com/photos/shellysblogger/
    12. 12. Costs of blogging Time commitment Dealing with trolls Institutional factors Photo:http://www.flickr.com/photos/dunechaser/
    13. 13. Tips for a successful blog Have a focus A place for critical thinking Value to the audience Engage with the community Make it personal Photo: http://www.flickr.com/photos/cibergaita/
    14. 14. Jennifer Gardy http://www.globecampus.ca/ blogs/nerd-girl/
    15. 15. Jennifer Jacquet http://scienceblogs.com/guiltyplanet/
    16. 16. Science blogs http://scienceblogs.com/
    17. 17. http://scienceblogs.com/ Nature blogs http://blogs.nature.com/
    18. 18. I want a blog. What now? http://blogs.ubc.ca/
    19. 19. I want a blog. What now? Wordpress.com MovableType.org Blogger.com Tumblr.com Posterous.com
    20. 20. Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at http://www.collisiondetection.net/
    21. 21. Clive Thompson: Contributing writer for the New York Times Magazine, columnist for Wired magazine and blogger at http://www.collisiondetection.net/
    22. 22. Thank you @hermida alfred.hermida@ubc.ca http://reportr.net
    23. 23. Thank you @hermida alfred.hermida@ubc.ca http://reportr.net
    24. 24. Blogging @ the BBC Often it is as far from journalism as it is possible to get, with unsubstantiated rumour, prejudice and gossip masquerading as informed opinion. Without editors to correct syntax, tidy up the story structure or check facts, it is generally impossible to rely on anything one finds in a blog without verifying it somewhere else. (BBC News website, 2003)
    25. 25. Blogging @ the BBC Dissemination of information is great, but how much of it is trustworthy? They are an interesting phenomenon, but I don't think they will be as talked about in a year's time. Mike Smartt, former editor in chief, BBC News Online, 2003
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