New Tools for Metrics & Measures Debbie Herman & Edward Iglesias Central CT State University Assessing Usability on a Budget
Definition of Usability <ul><ul><ul><li>Usability means that the people who use the product can do so quickly and easily t...
Not to be confused with <ul><li>UX = the sum of a series of interactions </li></ul><ul><ul><li>User experience (UX) repres...
Technologies Available <ul><li>Eye Tracking </li></ul><ul><li>Mouse Tracking </li></ul><ul><li>Heat Maps </li></ul>
What to use When
Eye Tracking
One Cheap Solution
Alternatives
Heat Map
Click Tracking
Usability Testing Software <ul><li>Silverback (Mac) - $50.00 </li></ul><ul><li>Webinaria (Windows) – free </li></ul><ul><l...
Testing Metalib with Silverback
Session Capture
Demonstration
What we changed… <ul><li>Submitted enhancement request for back button issue </li></ul><ul><li>Changed “Results” to “Resul...
Google Analytics
GA Visitor Segmentation
GA Observations <ul><li>Observation: “Find articles” pages are heavily trafficked, while the “Find” index page gets very l...
GA Observations <ul><li>Observation: Subject guides and tutorials get little use.  </li></ul><ul><li>Recommendation: More ...
GA Observations <ul><li>Observation: Second tier index pages aren’t used (Find, About, Help) </li></ul><ul><li>Recommendat...
Most of our users… <ul><li>Have high-speed internet connections </li></ul><ul><li>Use Windows w/ IE (89% on-campus and 80%...
Redesign Prototype
Presentation Links http://delicious.com/debbie.herman/cil2009
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Assessing Usability on a Budget

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Presentation: New Tools for Metrics and Measures, Computers in Libraries 2009

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  • Assessing Usability on a Budget

    1. 1. New Tools for Metrics & Measures Debbie Herman & Edward Iglesias Central CT State University Assessing Usability on a Budget
    2. 2. Definition of Usability <ul><ul><ul><li>Usability means that the people who use the product can do so quickly and easily to accomplish their own tasks. This definition rests on four points: (1) Usability means focusing on users; (2) people use products to be productive; (3) users are busy people trying to accomplish tasks; and (4) users decide when a product is easy to use. - Janice (Ginny) Redish and Joseph Dumas, A Practical Guide to Usability Testing, 1999, p. 4 </li></ul></ul></ul>
    3. 3. Not to be confused with <ul><li>UX = the sum of a series of interactions </li></ul><ul><ul><li>User experience (UX) represents the perception left in someone’s mind following a series of interactions between people, devices, and events or any combination thereof. “Series” is the operative word. </li></ul></ul>
    4. 4. Technologies Available <ul><li>Eye Tracking </li></ul><ul><li>Mouse Tracking </li></ul><ul><li>Heat Maps </li></ul>
    5. 5. What to use When
    6. 6. Eye Tracking
    7. 7. One Cheap Solution
    8. 8. Alternatives
    9. 9. Heat Map
    10. 10. Click Tracking
    11. 11. Usability Testing Software <ul><li>Silverback (Mac) - $50.00 </li></ul><ul><li>Webinaria (Windows) – free </li></ul><ul><li>Morae (TechSmith/Windows) - $1,120.00 education </li></ul><ul><li>Camstudio (Windows) – Open Source </li></ul>
    12. 12. Testing Metalib with Silverback
    13. 13. Session Capture
    14. 14. Demonstration
    15. 15. What we changed… <ul><li>Submitted enhancement request for back button issue </li></ul><ul><li>Changed “Results” to “Results List” </li></ul><ul><li>Enlarged text navigation typeface </li></ul><ul><li>Changed “My Research” to “My Folder” </li></ul>
    16. 16. Google Analytics
    17. 17. GA Visitor Segmentation
    18. 18. GA Observations <ul><li>Observation: “Find articles” pages are heavily trafficked, while the “Find” index page gets very little. </li></ul><ul><li>Recommendation: Remove Find page link from homepage. </li></ul>
    19. 19. GA Observations <ul><li>Observation: Subject guides and tutorials get little use. </li></ul><ul><li>Recommendation: More “point of need” placement. Perhaps not worth the effort to maintain? </li></ul>
    20. 20. GA Observations <ul><li>Observation: Second tier index pages aren’t used (Find, About, Help) </li></ul><ul><li>Recommendation: Bring most popular destinations (catalog, databases, calendar, special collections) to the front. </li></ul>
    21. 21. Most of our users… <ul><li>Have high-speed internet connections </li></ul><ul><li>Use Windows w/ IE (89% on-campus and 80% off-campus) </li></ul><ul><li>Have a screen resolution of 1024 x 768 (roughly 45%). </li></ul>
    22. 22. Redesign Prototype
    23. 23. Presentation Links http://delicious.com/debbie.herman/cil2009

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