FreSh SEM Presentation

Search Engine Marketing

Where Your Hot Prospect is Looking For Your Product/Services

Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional Presented by : Herman Chang Search Engine Specialist Qualified Google Advertising Professional

What is Search Engine Marketing (SEM)? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Your customers see your ad when they search Paid Search Paid Search Organic Search Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Market Share of Top Search Engines > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN * Source: comScore Search Engine Market Share, September 2008 62.9% 20.2% 8.5% Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Keyword Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Market Share for Online Advertising Spending 45% Spent on SEM Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

What’s The Primary Benefits of Google Advertising? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

1. Reach * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

2. Cost

You choose your own maximum daily spending limit (daily budget)

Choose how much you want to spend per click for every keyword

Pay Google for users who click on your ad

More cost-effective than Yellow Pages, Banner Ads & Direct Mail*

Conversion tracking = real-time return-on-investment data

** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

3. Timing

Ads are continuously matched to Internet users’ interests

Ads are placed as buying decisions are made

The Result:

You reach your audience at the right time , with the right message

4. Flexibility

See your ads on Google quickly

Optimize and change your ads continually to increase ROI

Target multiple locations and languages

Types Of Ads Format in Google Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

1. Text Ads Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

2. Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

3. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Sample of Placement Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Sample Of Placements (Rectangle or Square) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Sample Of Placements (LeaderBoard) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Sample Of Placements (Skyscraper) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Sample Of Placements (Banner Ads) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional

Thank You Herman Chang Search Engine Specialist Qualified Google Advertising Professional [email_address] www.dgtraffic.com +628161368119