DGtraffic.com Presentation @FreSh 4

Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional How To Market Yourself Through Search Engine Presented by : Herman Chang Search Engine Specialist Qualiﬁed Google Advertising Professional

World Internet Usage World internet usage is 1.4 Billion people Approximately 25% of world population Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Indonesia is in the TOP 5 Internet User in Asia with 25 Million internet user Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

How To Maximize This Market Potential? Website + HUGE TARGETED TRAFFIC Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Where Could We Get Huge Targeted Trafﬁc? Search Engine is the KEY! Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Market Share of Top Search Engines 62.9% 20.2% 8.5% > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN Indonesia’s First Search Engine Marketing Company * Source: comScore Search Engine Market Share, September 2008 with Qualiﬁed Google Advertising Professional

What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Keyword Advertising •! Targeted advertising •! Better advertiser ROI than untargeted ads •! Improved user experience Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

A Typical AdWords Ad •! Ad Title (25 character limit) •! Ad Text (35 character limit) •! Display URL (35 character limit) Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG) Max duration 2 minutes Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Benefits of Google Advertising Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Benefits of AdWords: Reach The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards Other 20% The Google Network reaches over 80% of Internet Users worldwide* network 80% Content publishers, Google properties, including: including: Search partners, including: * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Benefits of Google Advertising/Adwords: Cost • No minimum spend • You choose your own maximum daily spending limit (daily budget) • Choose how much you want to spend per click for every keyword • Pay Google for users who click on your ad • More cost-effective than Yellow Pages, Banner Ads & Direct Mail* • Conversion tracking = real-time return-on-investment data ** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Search Advertising is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods * U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Benefits of AdWords: Timing • Ads are continuously matched to Internet users’ interests • Ads are placed as buying decisions are made The Result: • You reach your audience at the right time, with the right message Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Benefits of AdWords: Flexibility • See your ads on Google quickly • Optimize and change your ads continually to increase ROI • Target multiple locations and languages Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

How Big Is Your Market? Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Google Adwords Keyword Tool Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Google Search Results: Web Design Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Google Search Results: Website Designer Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Google Search Results: Web Page Designer Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Google Search Results: Graphic Designer Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional

Indonesia’s First Search Engine Marketing Company with Qualiﬁed Google Advertising Professional Thank You

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DGtraffic.com Presentation @FreSh 4

by hermanchang on Nov 28, 2008

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DGtraffic.com Presentation @FreSh 4 — Presentation Transcript