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DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
DGtraffic.com Presentation @FreSh 4
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DGtraffic.com Presentation @FreSh 4

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  • 1. Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional How
To
Market
Yourself
Through Search
Engine Presented by : Herman Chang Search Engine Specialist Qualified Google Advertising Professional
  • 2. World Internet Usage World internet usage is 1.4 Billion people Approximately 25% of world population Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 3. Indonesia is in the TOP 5 Internet User in Asia with 25 Million internet user Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 4. How To Maximize This Market Potential? Website + HUGE TARGETED TRAFFIC Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 5. Where Could We Get Huge Targeted Traffic? Search Engine is the KEY! Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 6. Market Share of Top Search Engines 62.9% 20.2% 8.5% > 90% of Internet Search Engine Traffic is Coming From Google + Yahoo + MSN Indonesia’s First Search Engine Marketing Company * Source: comScore Search Engine Market Share, September 2008 with Qualified Google Advertising Professional
  • 7. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 8. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 9. Keyword Advertising •! Targeted advertising •! Better advertiser ROI than untargeted ads •! Improved user experience Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 10. A Typical AdWords Ad •! Ad Title (25 character limit) •! Ad Text (35 character limit) •! Display URL (35 character limit) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 11. Image Ads (JPG, PNG, GIF & SWF) Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 12. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG) Max duration 2 minutes Other sizes: - Small Square (200 x 200) - Large Rectangle (336 x 280) - Wide Skyscraper (160 x 600) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 13. Benefits of Google Advertising Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 14. Benefits of AdWords: Reach The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards Other 20% The Google Network reaches over 80% of Internet Users worldwide* network 80% Content publishers, Google properties, including: including: Search partners, including: * Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 15. Benefits of Google Advertising/Adwords: Cost • No minimum spend • You choose your own maximum daily spending limit (daily budget) • Choose how much you want to spend per click for every keyword • Pay Google for users who click on your ad • More cost-effective than Yellow Pages, Banner Ads & Direct Mail* • Conversion tracking = real-time return-on-investment data ** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 16. Search Advertising is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods * U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 17. Benefits of AdWords: Timing • Ads are continuously matched to Internet users’ interests • Ads are placed as buying decisions are made The Result: • You reach your audience at the right time, with the right message Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 18. Benefits of AdWords: Flexibility • See your ads on Google quickly • Optimize and change your ads continually to increase ROI • Target multiple locations and languages Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 19. How Big Is Your Market? Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 20. Google Adwords Keyword Tool Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 21. Google Adwords Keyword Tool Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 22. Google Adwords Keyword Tool Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 23. Google Search Results: Web Design Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 24. Google Search Results: Website Designer Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 25. Google Search Results: Web Page Designer Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 26. Google Search Results: Graphic Designer Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional
  • 27. Indonesia’s First Search Engine Marketing Company with Qualified Google Advertising Professional Thank
You

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