Lunch Truck Presentation

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Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media.

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Lunch Truck Presentation

  1. 1. IMAGINE YOUR ADVERTISEMENT with 1 million impressions per month
  2. 2. Get Noticed!!! THINK OUTSIDE THE TRUCK!
  3. 3. THE IDEA BEHIND OUR APPROACH IS SIMPLE: • WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION. • WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL. • WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS 7 DAYS A WEEK.
  4. 4. BENEFITS OF MOBILE LUNCH TRUCK ADS • MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000 IMPREEIONS DAILY. • OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK • STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A 3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION • ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER • ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
  5. 5. Advertising Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
  6. 6. Advertising Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
  7. 7. EFFECTIVENESS OF TRANSIT ADVERTISING AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY • 91% OF PEOPLE RECALLED WORDS AND PICTURES ON FLEET VEHICLES. • 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED. • 60% SAID THEY WOULD BASE A BUYING DECISION ON THESE IMPRESSIONS.
  8. 8. COMPARATIVE ANALYSIS BILLBOARDS HAVE BECOME MOBILE LUNCH TRUCK ADVERTISING COMMONPLACE, WITH THE IS A HIGHLY CREATIVE AND EMERGENCE OF MORE CREATIVE IMPACTFUL WAY TO GENERATE TYPES OF OUTDOOR ADVERTISING IMPRESSIONS QUICKLY
  9. 9. CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS TOTAL NUMBER OF IMPRESSIONS: MONTHS DAYS TRUCKS IMPRESSIONS 3 90 50 3 MILLION TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
  10. 10. JESSE HERNANDEZ 310-341-6731 760-373-2725 jesse@mobilemex-mediagroup. 8424 Great Circle Dr Suite #100 California City CA, 93505 www.mobilemex-mediagroup.com

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