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IMAGINE YOUR ADVERTISEMENT
with 1 million impressions per month
Get Noticed!!!
THINK OUTSIDE THE TRUCK!
MASECA® En La Cocina
National Coverage
Mobile Mex-Media
Group provides
advertising and
executes sales
promotions on over
4,000 mobile Lunch
Tru...
Market List
Atlanta
Austin, TX
Bakersfield
Baltimore
Charlotte, NC
Chicago
Dallas
Denver
El Paso, TX
Fresno
Har...
THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE MAXIMIZE IM...
BENEFITS OF MOBILE LUNCH TRUCK ADS
• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SER...
Advertising
Exterior Vehicle Ads, measuring
27" x 57", will be posted on the
back or serving side.
Advertising
Point-of-sale material consisting of an 8" x 8"
Static Cling Window Display (Hot Trucks) or
an 18" x 24" Inter...
EFFECTIVENESS OF
TRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURE...
COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOME
COMMONPLACE, WITH THE
EMERGENCE OF MORE CREATIVE
TYPES OF OUTDOOR ADVERTISING
...
CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 ...
JESSE HERNANDEZ
VP Marketing
8424 Great Circle Dr Suite #100
California City CA, 93505
Tel: (310) 341-6731
Fax:(760) 373-2...
Mobile Mex-Media Group Advertisers
BEVERAGES/PACKAGED GOODS
Bowl Noodle
California Milk Advisory Board
Coors Brewing Co...
Mobile Mex-Media Group Advertisers
TRAVEL
Mexicana Airlines
FINANCIAL SERVICES
American Express
Bank of America
Benef...
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Lunch Truck Promotions Presentation

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Mobile Mex-Media Group, Is North America’s exclusive and premier network of Mobile Lunch Trucks. (National) Mobile Lunch Trucks penetrate deeply into the Hispanic and General Market population with product advertising. Also advertising on lunch trucks provide companies with an opportunity to target a segment, that can’t be reached by regular media. We provide a retail platform where we can sample products to consumer and adversities at the sometime.

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Transcript of "Lunch Truck Promotions Presentation"

  1. 1. IMAGINE YOUR ADVERTISEMENT with 1 million impressions per month
  2. 2. Get Noticed!!! THINK OUTSIDE THE TRUCK!
  3. 3. MASECA® En La Cocina
  4. 4. National Coverage Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
  5. 5. Market List Atlanta Austin, TX Bakersfield Baltimore Charlotte, NC Chicago Dallas Denver El Paso, TX Fresno Hartford Houston Jacksonville Killeen, TX Laredo Las Vegas Los Angeles Louisville, KY Lower Rio Grande Valley Miami Modesto New Orleans New York Northern New Jersey Orlando Philadelphia Phoenix Portland Providence, RI Raleigh-Durham, NC Sacramento/Stockton Salinas / Monterey Salt Lake City San Antonio San Diego San Francisco/San Jose/Oakland Seattle Tacoma, WA Tampa Tucson Ventura, CA Washington DC Waco, TX Yakima, WA
  6. 6. THE IDEA BEHIND OUR APPROACH IS SIMPLE: • WE MAXIMIZE REACH BY PUTTING TRADITIONAL ADVERTISING IN MOTION. • WE MAXIMIZE IMPACT BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL. • WE MAXIMIZE IMPRESSIONS BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS 7 DAYS A WEEK.
  7. 7. BENEFITS OF MOBILE LUNCH TRUCK ADS • MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000 IMPREEIONS DAILY. • OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK • STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A 3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION • ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER • ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
  8. 8. Advertising Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
  9. 9. Advertising Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
  10. 10. EFFECTIVENESS OF TRANSIT ADVERTISING AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY • 91% OF PEOPLE RECALLED WORDS AND PICTURES ON FLEET VEHICLES. • 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED. • 60% SAID THEY WOULD BASE A BUYING DECISION ON THESE IMPRESSIONS.
  11. 11. COMPARATIVE ANALYSIS BILLBOARDS HAVE BECOME COMMONPLACE, WITH THE EMERGENCE OF MORE CREATIVE TYPES OF OUTDOOR ADVERTISING MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE AND IMPACTFUL WAY TO GENERATE IMPRESSIONS QUICKLY
  12. 12. CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS TOTAL NUMBER OF IMPRESSIONS: MONTHS DAYS TRUCKS IMPRESSIONS 3 90 50 3 MILLION TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
  13. 13. JESSE HERNANDEZ VP Marketing 8424 Great Circle Dr Suite #100 California City CA, 93505 Tel: (310) 341-6731 Fax:(760) 373-2527 jesse@mobilemex-mediagroup.com
  14. 14. Mobile Mex-Media Group Advertisers BEVERAGES/PACKAGED GOODS Bowl Noodle California Milk Advisory Board Coors Brewing Company De Mi Terra Aguas Frescas Dole Packaged Foods Gatorade Hansen’s Beverage Company Jarritos Mexican Sodas Kern’s Nectars Lipovitan Vitamin Drink Minute Maid Juices Miss Atojitos Penafiel Mineral Waters Sangria Sidral Shasta Beverage Company Sparkletts Bottled Water Tecate Imported Beer CONSTRUCTION HOME REPAIR Any Time Plumbing Bosch Power Tools Contractors State Licensing Service Contractors Warehouse DeWalt Lowe’s Home Improvement Centers Shea Homes Sun Plumbing USG Drywall USG Sheet Rock AUTOMOTIVE Pennzoil Michelin Tires Toyota Tundra COMMUNICATIONS/TELECOMMUNICATIONS AT&T Long Distance Best Mexico Calling Card Boost Mobile Cox Communications Charter Communications Cingular EZ Talk Communications KARE Calling Cards KRCA Channel 62 KTNQ Spanish Radio MetroPCS Orange County Online Pacific Bell Qwest Communications Time Warner Cablevision TCI Cablevision Telecom Click Telemundo T-Mobile US Census 2000 Verizon Wireless RETAIL Boot World HEB Grocery Chain 7-Eleven NIKE Wal-Mart
  15. 15. Mobile Mex-Media Group Advertisers TRAVEL Mexicana Airlines FINANCIAL SERVICES American Express Bank of America Beneficial Finance California Check Cashing Cash N’ Go Checkmart Citibank Dollar Financial Group Fast Cash H&R Block Jackson Hewitt Mexico Express MoneyGram Money Mart New Check Stop Orlandi Valuta Prepaid Visa Card The Pueblo Card US Bank US Postal Service Viscom International Visa Washington Mutual Bank Western Union HEALTH California Department of Health Services 5 A Day Child Obesity Education Tobacco Control Cancer Prevention & Nutrition Services Tetanus Prevention Stop The Clog –Grease Control Service PUBLICATIONS Al Borde Weekly Auto Trader Magazines El Clasificado Magazine El Mexicano Newspaper Excelsior Newspaper HOY Los Angeles La Opinion Newspaper Los Angeles Times OC Register Recycler Classifieds ENTERTAINMENT Bicycle Club Casino California State Lottery Circo Fantastico Disneyland Park El Rodeo Dance Club ESPN Knott’s Berry Farm Peter Piper Pizza San Diego Chargers NFL
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