Why No One Reads Your Annual Report: Data Visualization for Nonprofits


Published on

If a 40-page annual report is created and no one reads it...does it even exist?

How can nonprofits utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media memes?

Learn how to change data points into shareable visuals with this slideshow.

Published in: Design, Technology, Art & Photos
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Why No One Reads Your Annual Report: Data Visualization for Nonprofits

  1. 1. Why no one reads your annual reportPresented by Lansie Sylvia
  2. 2. Who IS HMC?
  3. 3. Creative Agency for Good #hmc101  
  4. 4. WHO IS HMC? •  Founded in March 2011 to serve high-impact orgs •  Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! •  HMC empowers organizations to capitalize on the influence of community, content, and social impact •  Using our creativity to make a positive impact on the planet is a core mission and part of our business model
  5. 5. WHAT will we talk about? •  Why No One Read Your Annual Report •  How to Change That! •  Data Visualization •  Examples of Visualization Techniques •  Matching Data to Visuals •  What Makes a Good Visual?
  6. 6. Why no one reads your annual report
  7. 7. Some things to consider •  90% of information transmitted to the brain is visual •  We process images 60,000x faster than text •  “Captioning” text gets read 4x more than body copy •  Stock photography is distracting to users •  Irresistible images? Pointing arrows and directed gazes •  Our brains are wired to remember images better than names
  8. 8. Where’s the heat?
  9. 9. Our eyes love imagery
  10. 10. Let’s change it! Data visualization
  11. 11. Visuals = easier to understand & share
  12. 12. Types of data visualization
  13. 13. Types of data visualization
  14. 14. Types of data visualization
  15. 15. WHAT DO THE PROS DO WELL? •  Understand their “end goal” •  Tell a story and follow a path/have a message •  Make it beautiful •  Avoid special effects (3D is a no no!) •  Use colour, size, and position to help the reader see what is important
  16. 16. Great examples! #1
  17. 17. Great examples! #2
  18. 18. Great examples! #3
  19. 19. What can nonprofits Learn from all this?
  20. 20. Here’s what... •  PICK THE RIGHT DATA •  Not all data can be visualized well •  PICK THE RIGHT VISUALIZATION •  Try different types and see what works best •  KEEP IT SIMPLE •  The more details you put in there, the harder it is to digest – simplicity is key! •  MATCH THE FORM TO THE CHANNEL •  Make sure your visuals are easily shareable on the main media channels you broadcast on
  21. 21. The visualization must match the data. Let’s see some options! @
  22. 22. word cloud Photo  courtesy  of  WordItOut.com  
  23. 23. Bubble cloud Photo  courtesy  of  h3p://vallandingham.me/  
  24. 24. Do you have a specific goal?
  25. 25. infographic
  26. 26. word mosaic Photo  courtesy  of  Image  Chef  
  27. 27. WHAT are your success stories? 978   Teenagers   Now  Play  the   Accordion!  
  28. 28. meme examples
  29. 29. Have fun with it!
  30. 30. Upcoming events & webinars •  DATA VISUALIZATION PART TWO: LET’S GET CRAFTY! •  Friday, May 16th from 9:30am-11:00am •  Co-sponsored by Urban Affairs Coalition •  Bring a data point and scissors! •  TIPS & TRICKS FOR IMPROVING YOUR BRAND WITH PHOTOGRAPHY •  Friday, June 13th from 9:30am-11:00am •  Co-hosted by Jessie Fox
  31. 31. Questions? Lansie Sylvia Director of Engagement lansie@heresmychance.com www.heresmychance.com workwithus@heresmychance.com @hmctwit