Social Gaming and Game Mechanics Presentation - Here's My Chance
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social Gaming and Game Mechanics Presentation - Here's My Chance

on

  • 799 views

A presentation on social gaming and game mechanics presented by David Gloss of Here's My Chance ...

A presentation on social gaming and game mechanics presented by David Gloss of Here's My Chance

http://www.heresmychance.com
http://twitter.com/hmctwit
http://facebook.com/hmc2011

Statistics

Views

Total Views
799
Views on SlideShare
799
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Gaming and Game Mechanics Presentation - Here's My Chance Presentation Transcript

  • 1. @hmctwitFB:/hmc2011
  • 2. Behavioral Data is Abundant
  • 3. Watch these for a Baseline Seth PriebatschJane McGonigal Jesse Schell
  • 4. Get More People to do More Things
  • 5. How Online Companies Get You to Share More and Spend More By Dan Ariely| Wired July 2011
  • 6. Amazon
  • 7. Groupon
  • 8. Zynga
  • 9. Case Study• Started 2009 with $1.4M VC Series A• Charitable Social Game merged with real time sweepstakes• Independent Study under advisement of Professor YoungjinYoo of Temple University – Urban Apps & Maps ($700,000 Grant) – A City as a Gaming Platform
  • 10. Social Gamers by Age Group 25% 20% Social Gaming 15% Overview 10% 5% 0% <18 18-21 22-29 30-39 40-49 50-59 60+ Frequency of Gameplay by Gender40%35%30% Social Gamers by Gender25%20% Male15% Male Female10% 45%5% Female0% 55% Several Times a Once a Day 2-3 Times a Week Once or Less a Day Week
  • 11. Frequency of Game Play by Age50%45%40%35%30% Several Times a Day25% Once a Day 2-3 Times a Week20% Once or Less a Week15%10%5%0% 18-21 22-29 30-39 40-49 50-59 60+
  • 12. Where They Hear about the Game by Age60%50%40% Ad on Facebook Recommendation from Friend30% Alert from Friend Playing the Games20% Search Engine10% Ad on other Site Read on Blog0% 18-21 22-29 30-39 40-49 50-59 60+
  • 13. Social Gaming Relationships70%60%50%40%30%20%10%0% Personal Online Friends Other Other Former Co-Workers Spouse My Adult My Children Current Friends Strangers Relatives Classmates Children Classmates
  • 14. What They Look for in a Game by Gender70%60%50%40% Male30% Female20%10%0% Friendly Competition Interactive Gameplay Opportunities to Win Cooperative Gameplay Regularly Scheduled Prizes Tournaments
  • 15. What we chose to do…• Charity Tournaments• Iterative Development and Release Cycles• Cooperative leveling• Player Lifecycle Continuity (Charity Votes)• Virtual Goods
  • 16. Shocking Insights• Charity Players = $$ – 19% of total Paying players – Spending an average of $15 per month• Charity Players = Eyeballs – Average time in game 35 minutes – 20% longer than non charity players• Charity Players = GROWT H – Viral Growth was higher – 3x more friends invited
  • 17. A Table to Live By
  • 18. ContactDavid GlossCEO & Co-Founderwww.heresmychance.comdave@heresmycance.comSkype: glossdCell: 610-772-1270@hmctwitwww.facebook.com/hmc2011