@hmctwitFB:/hmc2011
Behavioral Data is Abundant
Watch these for a Baseline                 Seth PriebatschJane McGonigal                   Jesse Schell
Get More People to do More Things
How Online Companies Get You to  Share More and Spend More   By Dan Ariely| Wired July 2011
Amazon
Groupon
Zynga
Case Study• Started 2009 with $1.4M VC Series A• Charitable Social Game merged with real time  sweepstakes• Independent St...
Social Gamers by Age Group                                                                   25%                          ...
Frequency of Game Play by Age50%45%40%35%30%                                                            Several Times a Da...
Where They Hear about the Game by Age60%50%40%                                                       Ad on Facebook       ...
Social Gaming Relationships70%60%50%40%30%20%10%0%      Personal   Online Friends     Other       Other        Former     ...
What They Look for in a Game by Gender70%60%50%40%                                                                        ...
What we chose to do…•   Charity Tournaments•   Iterative Development and Release Cycles•   Cooperative leveling•   Player ...
Shocking Insights• Charity Players = $$   – 19% of total Paying players   – Spending an average of $15 per month• Charity ...
A Table to Live By
ContactDavid GlossCEO & Co-Founderwww.heresmychance.comdave@heresmycance.comSkype: glossdCell: 610-772-1270@hmctwitwww.fac...
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
Social Gaming and Game Mechanics Presentation - Here's My Chance
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Social Gaming and Game Mechanics Presentation - Here's My Chance

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A presentation on social gaming and game mechanics presented by David Gloss of Here's My Chance

http://www.heresmychance.com
http://twitter.com/hmctwit
http://facebook.com/hmc2011

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Social Gaming and Game Mechanics Presentation - Here's My Chance

  1. 1. @hmctwitFB:/hmc2011
  2. 2. Behavioral Data is Abundant
  3. 3. Watch these for a Baseline Seth PriebatschJane McGonigal Jesse Schell
  4. 4. Get More People to do More Things
  5. 5. How Online Companies Get You to Share More and Spend More By Dan Ariely| Wired July 2011
  6. 6. Amazon
  7. 7. Groupon
  8. 8. Zynga
  9. 9. Case Study• Started 2009 with $1.4M VC Series A• Charitable Social Game merged with real time sweepstakes• Independent Study under advisement of Professor YoungjinYoo of Temple University – Urban Apps & Maps ($700,000 Grant) – A City as a Gaming Platform
  10. 10. Social Gamers by Age Group 25% 20% Social Gaming 15% Overview 10% 5% 0% <18 18-21 22-29 30-39 40-49 50-59 60+ Frequency of Gameplay by Gender40%35%30% Social Gamers by Gender25%20% Male15% Male Female10% 45%5% Female0% 55% Several Times a Once a Day 2-3 Times a Week Once or Less a Day Week
  11. 11. Frequency of Game Play by Age50%45%40%35%30% Several Times a Day25% Once a Day 2-3 Times a Week20% Once or Less a Week15%10%5%0% 18-21 22-29 30-39 40-49 50-59 60+
  12. 12. Where They Hear about the Game by Age60%50%40% Ad on Facebook Recommendation from Friend30% Alert from Friend Playing the Games20% Search Engine10% Ad on other Site Read on Blog0% 18-21 22-29 30-39 40-49 50-59 60+
  13. 13. Social Gaming Relationships70%60%50%40%30%20%10%0% Personal Online Friends Other Other Former Co-Workers Spouse My Adult My Children Current Friends Strangers Relatives Classmates Children Classmates
  14. 14. What They Look for in a Game by Gender70%60%50%40% Male30% Female20%10%0% Friendly Competition Interactive Gameplay Opportunities to Win Cooperative Gameplay Regularly Scheduled Prizes Tournaments
  15. 15. What we chose to do…• Charity Tournaments• Iterative Development and Release Cycles• Cooperative leveling• Player Lifecycle Continuity (Charity Votes)• Virtual Goods
  16. 16. Shocking Insights• Charity Players = $$ – 19% of total Paying players – Spending an average of $15 per month• Charity Players = Eyeballs – Average time in game 35 minutes – 20% longer than non charity players• Charity Players = GROWT H – Viral Growth was higher – 3x more friends invited
  17. 17. A Table to Live By
  18. 18. ContactDavid GlossCEO & Co-Founderwww.heresmychance.comdave@heresmycance.comSkype: glossdCell: 610-772-1270@hmctwitwww.facebook.com/hmc2011

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