Infographics: Using Imagery to Increase Engagement


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Learn how nonprofits can utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media content.

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Infographics: Using Imagery to Increase Engagement

  1. 1. Presented by Lansie Sylvia, Nicola Charlton & Jessie Fox May 16, 2014 Infographics: using imagery to increase engagement
  2. 2. Welcome from UAC! @UACoalition #CoalitionU  
  3. 3. here’s my chance @HMCTwit #CoalitionU  
  4. 4. Our core values •  Founded in March 2011 to serve high-impact orgs •  Here’s My Chance (HMC) is a creative agency for good – we work with clients we believe in! •  HMC empowers organizations to capitalize on the influence of community, content, and social impact •  Using our creativity to make a positive impact on the planet is a core mission and part of our business model
  5. 5. Data visualization: why does it matter?
  6. 6. Visuals = easier to understand & share
  7. 7. Some things to consider •  90% of information transmitted to the brain is visual •  We process images 60,000x faster than text •  Irresistible images? Pointing arrows and directed gazes •  Our brains are wired to remember images better than names
  8. 8. Follow the gaze...
  9. 9. Learning from eye tracking
  10. 10. Let’s get started! Data visualization
  11. 11. Types of data visualization
  12. 12. Types of data visualization
  13. 13. Types of data visualization
  14. 14. WHAT DO THE PROS DO WELL? •  Understand their “end goal” •  Tell a story and follow a path/have a message •  Make it beautiful and designed to be shared •  Avoid special effects (3D is a no no!) •  Use colour, size, and position to help the reader see what is important
  15. 15. Great examples! #1
  16. 16. Great examples! #2
  17. 17. What can nonprofits Learn from all this?
  18. 18. Here’s what... •  PICK THE RIGHT DATA •  Not all data can be visualized well •  PICK THE RIGHT VISUALIZATION •  Try different types and see what works best •  KEEP IT SIMPLE •  The more details you put in there, the harder it is to digest – simplicity is key! •  MATCH THE FORM TO THE CHANNEL •  Make sure your visuals are easily shareable on the main media channels you broadcast on
  19. 19. The visualization must match the data. Let’s see some options! @
  20. 20. word cloud Photo  courtesy  of  
  21. 21. Bubble cloud Photo  courtesy  of  h3p://  
  22. 22. infographic
  23. 23. Meta infographic!
  24. 24. Do you have a specific goal?
  25. 25. WHAT are your success stories? 978   Teenagers   Now  Play  the   Accordion!  
  26. 26. meme examples
  27. 27. Have fun with it!
  28. 28. Visualization time! 1.  Introduce yourselves! Go around the table and introduce yourself with your name, organization, and position. 2.  Pick your data point. Remember to keep it simple and fact-based. Need help? Ask your table-mates or HMC staffers! 3.  Pick your visualization method. Which method fits your data point the best? 4.  Get going and embrace spontaneity! Use the materials at your table to cut, glue, and draw your data. There are no mistakes!
  29. 29. Photo + social media •  Take a photo with Jessie! •  HMC’s photojournalist is here to take a professional photo of you with your project. •  Use it on social media. •  Remember, visuals get shared and “liked” more. Share this photo on social media and don’t forget to tag @UACoalition and @HMCTwit with #CoalitionU. •  Include it in your newsletter. •  Show constituents how you’re learning new ways to communicate your impact, needs, and outcomes!
  30. 30. Resources + reading
  31. 31. Upcoming events & webinars •  WEBINAR: Easy Photography Tweaks For Your Website •  Wednesday, May 28th from 1:00pm-2:00pm •  Co-hosted by Jessie Fox •  Online Only • •  WORKSHOP: Tips & Tricks For Improving Your Brand With Photography •  Friday, June 13th from 9:30am-11:00am •  Co-hosted by Jessie Fox •  At the Free Library (Same Room!) • Phillys-Nonprofit-Fundraising-Group/
  32. 32. Questions? Lansie Sylvia Director of Engagement @hmctwit Jessie Fox Photojournalist Nicola Charlton Lead Designer