The Evolution Of The Social Web


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My first every talk hurriedly prepared for BarCampBrighton3. Resulted in a decent bit of debate, which was cool.

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The Evolution Of The Social Web

  1. 1. The Evolution of the Social Web Dan Donald // BarCampBrighton3
  2. 2. Our identity is in splinters We’ve created profiles for everything we use on the web with any kind of interaction or setting of preferences It’s only natural our data is stored in data silos, there has been no other way So until recently we’ve had no cohesive sense of identity, although many have tried
  3. 3. Social networking Actually making relationships between profiles a feature is what changed the game. It’s persuaded us to think about who we are on the web. As sites become platforms, the field continues to evolve quickly
  4. 4. Where do we go from here? Open source projects hoping to push things forward Along with this comes more understanding of what it means to have a social web
  5. 5. What am I talking about? There’s a few things we need to consider: • Identity • Relationships • Privacy & security • People!
  6. 6. Identity Projects such as OpenID are enabling a single identity oAuth is allowing sites to grant access if authorised from an existing account (no password anti-pattern here!)
  7. 7. Issues? • Who do you trust? • As we use our identity host/providers more, there’s more value in online identities • We’ll have a smaller raft or out of date profiles! • With value comes issues of security/fraud • Import/export of identity related data
  8. 8. Who are you? Social networking started off with the ‘flat- friends’ model - Wow – I have over 1000 friends! We’re complicate beings with elastic relationships
  9. 9. Relationships We gain contacts and the nature of relationships evolve (or devolve) The depth of relationships vary over time Those who we’re in contact with a lot in a particular medium might not be representative of the depth or relationship
  10. 10. What are friends? In the beginning ‘friends’ was term for a connection to another profile Maybe now we realise that this isn’t viable Our concept of friends on the web has lead to an upheaval in our understanding of privacy How can we manage this better?
  11. 11. Personas We’re a lot of things to a lot of people Some of us like to be just ‘us’ no matter which context In reality, we have different sides of ourselves that we choose to share in different social contexts Maybe this is a way of easily separating aspects of our lives?
  12. 12. Sharing is good What information should we not share? We should know who we’re sharing this with! It’s a new kind of understanding
  13. 13. Hitting the mainstream For all of these ideas to work, it needs to be very straightforward It’s not about technology, although a technological solution is needed The web will change
  14. 14. Recap • Identity – OpenID • Easier and safer log-ins – oAuth • We can better represent ourselves online • We can have more control • Got to be for the non-techies What about the developers?
  15. 15. What about developers? As things mature, we have the building blocks to make every site social Events like dConstruct to show how to do this Build on top of existing standards & APIs The web then has a social layer – part of an open platform to build on
  16. 16. Context & Community Two changes across the socialised web Provide context to our relationships As sites become more social, aspects of community are implicit Community breeds conversation!
  17. 17. Scenario • When creating a new site, build in methods for people to use social data (Facebook Connect / Open Social) • Allow people to interact with your data; to discuss and share it, make their mark on it • Engage with your audience as a community • Use existing channels to take your content to the people
  18. 18. The end. Thanks for listening… …any ideas or questions?