The C Word
by Dan Donald on Oct 22, 2009
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Talk I gave at Web Developers Conference 2009, looking at how context can (and does) change what we produce.
Talk I gave at Web Developers Conference 2009, looking at how context can (and does) change what we produce.
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While that’s still true, the picture is more complicated than that
You need great content but in order to present it effectively
and to wrap our heads around what we can do and what will happen with our content increasingly, it’s worth me going over what I mean by this.
Definition:
1. The part of a text or statement that surrounds a particular word or passage and determines its meaning.
2. The circumstances in which an event occurs; a setting.
Proximity?
Address?
Are you available online - virtual presence?
E-paper? The LG watch phone? Traditional phones, netbooks...
Does it make sense that what you’re producing could be easily shared within social network?
Is it the kind of data someone might need to take away as part of social activities?
Which sites have they viewed? Should this affect the presentation of your content?
Cookies - returning visitors?
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Does your content have any bearing on other social media sites - linking up with functionality or content from other networks?
Are elements from SM sites a valid part of your content?
What happens when you lose this frame?
Check out how it looks through an RSS reader.
Content available through APIs - don’t drop meta data or anything to give it context away from your site.
We can interpret the context of what is written about but machines cannot.
Semantic search/systems are data and processing intensive.
Machines trying to replicate our innate skills.
RDFa and microformats try to redress this by being more explicit.
Who, what, why, where and when and with what in the case of images.
EXIF, IPTC for images.
Article history.
Flickr using data about images - geo-coding, etc
Yahoo!’s SearchMoney - grabbing microformats (and RDFa) to pull more interesting data into results.
Look over whichever contexts are relevant.
How does attending to these through the design and development stages change what we produce?
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Consider context as part of the planing of the site
How will the content work/hold-up inside and outside the context of the design?
Which contexts are relevant to what the content is (and who it is intended for)?
Location is a great example - it might not be immediately apparent but maybe geography is relevant to what you produce. Mark it up
How can contexts such as location change the way we build si
Offers up data that can be interpreted and repurposed more easily - mashups
Makes every site a greater depth of resource
Allows us to move towards technologies such as Augmented Reality while still creating more traditional sites
AG brings in LBS and spatial awareness to super-impose data objects on the real world - why not the data/content you create?
Helps us to work out how to measure success beyond page views
Different contexts may have access to the data/content through different means and perhaps we can track some of this?